Most popular categories for online purchases in the U.S. 2024 | Statista (2024)

FAQs

Most popular categories for online purchases in the U.S. 2024 | Statista? ›

Among U.S. consumers the two most popular categories for online purchases are Clothing and Shoes. 43 percent and 33 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 10,051 respondents in the United States, in 2024.

Ecommerce Statistics of 2024 (Top Picks)

2.71 billion people shop online worldwide. 20.1% of retail purchases are expected to take place online in 2024. This share will further rise to 22.6% by 2027. Ecommerce sales will surpass $6.3 trillion in 2024.

Electronics and Gadgets: Products like laptops, tablets, and other electronic devices are in constant demand. Clothing and Apparel: Fashion items are always in demand as people continuously seek new styles and trends. Food and Beverages: Basic necessities like food and beverages are universally in demand.

1. Amazon.com. Amazon.com is the undisputed leader in the U.S. online retail sector, boasting impressive sales of US$135.2 billion in 2023, far surpassing its competitors. Dominating the market for years, Amazon's influence in American eCommerce remains unchallenged.

With online sales reaching $5.7 trillion globally in 2022, and projected to exceed $8.1 trillion by 2026, a burning question arises: Is eCommerce still profitable in 2024? The answer is a resounding yes, but success depends on careful planning and making the right choices to stand out in a crowded marketplace.

‍Overall, the future of eCommerce in 2025 is likely to be characterised by further innovation, enhanced convenience, and a greater focus on sustainability and ethical practices, as well as continued integration with emerging technologies to enrich the online shopping experience.

Among U.S. consumers the two most popular categories for online purchases are Clothing and Shoes. 43 percent and 33 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 10,051 respondents in the United States, in 2024.

Frequently Asked Questions (FAQs)

In 2023, the most popular niches are health and beauty products, mobile accessories, jewelry and pet products.

What do females buy the most online? ›

According to a recent survey looking at women's online shopping habits, products in the clothing and shoes category top the list of items they purchase online. Half (50%) of all female shoppers worldwide say they buy these products over the internet.

A JET – $40 MILLION

Back in 1999, billionaire Mark Cuban purchased a Gulfstream V jet online for a cool $40 million. He is listed in the Guinness Book of World Records for the largest ECommerce transaction ever at the time. In 2001, another Gulfstream II aircraft was sold online for $4.9 million.

Amazon's e-commerce sales are down slightly from the previous year when they were 37.8% of all sales. That said, the company is still leading the pack. Other top contenders include Walmart with 6.4% of sales, Apple with 3.6% of sales and eBay with 3% of sales.

General eCommerce statistics

Approximately 2.64 billion people worldwide are expected to shop online in 2024. China generated the highest eCommerce revenue compared to other regions in 2023. There are expected to be 283 million online shoppers in the U.S. in 2024.

B2B commerce revenue is estimated to reach $5 trillion worldwide in 2024, according to estimates from Adobe.

Global e-commerce market turned into valued at US$ 18.98 Trillion in 2022. Global e-commerce market size is projected to reach US$ 47.73 Trillion by 2030. Global e-commerce market is growing at a CAGR of 12.22% from 2022 to 2030.

Revenue in the eCommerce Market is projected to reach US$1,223.00bn in 2024. Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 8.99%, resulting in a projected market volume of US$1,881.00bn by 2029.

Food was the fastest-growing ecommerce sector

Although ranking 6th overall in terms of highest-earning ecommerce sectors, the food sector grew the most in 2022, adding an extra $16 billion to what it generated in 2021.