‘Mormon Land’: Why Latter-day Saint women were drawn to LuLaRoe and why that’s worrisome (2024)

Writer on economic justice and home and culture discusses the dangers of blending beliefs and business.

(Amazon Studios) DeAnne Stidham and Mark Stidham, the founders of LuLaRoe, are interviewed in the Amazon documentary "LuLaRich."

Women in The Church of Jesus Christ of Latter-day Saints are reared to be homemakers, caring for their house and family as a kind of religious obligation, while their husbands work to support the clan.

But that isn’t how it works for all Latter-day Saint women in a modern society and economy, which often fall short in valuing the work they do in the home. Many take on part-time employment to bring in extra money, while caring for kids, and that can open up some of them to the false allure of multilevel marketing scams.

One of those businesses, LuLaRoe, which sells bold-print clothes and leggings, was started by a Latter-day Saint couple and was the subject of a recent Amazon documentary titled “LuLaRich.

Meg Conley, a Latter-day Saint essayist in Denver and publisher of a newsletter called Homeculture, discusses the documentary, why members may be attracted to MLMs, and what this phenomenon says about Latter-day Saint culture, and the blending of beliefs and business.

Listen here:

[Get more content like this in The Salt Lake Tribune’s Mormon Land newsletter, a weekly highlight reel of developments in and about The Church of Jesus Christ of Latter-day Saints. To receive the free newsletter in your inbox, subscribe here. You also can support us with a donation at Patreon.com/mormonland, where you can access gifts and transcripts of our “Mormon Land” podcasts.]

‘Mormon Land’: Why Latter-day Saint women were drawn to LuLaRoe and why that’s worrisome (1)

pstack@sltrib.com‘Mormon Land’: Why Latter-day Saint women were drawn to LuLaRoe and why that’s worrisome (2)Follow @religiongal

‘Mormon Land’: Why Latter-day Saint women were drawn to LuLaRoe and why that’s worrisome (3)

noyce@sltrib.com‘Mormon Land’: Why Latter-day Saint women were drawn to LuLaRoe and why that’s worrisome (4)Follow @sltribnoyce

Donate to the newsroom now. The Salt Lake Tribune, Inc. is a 501(c)(3) public charity and contributions are tax deductible

‘Mormon Land’: Why Latter-day Saint women were drawn to LuLaRoe and why that’s worrisome (2024)

FAQs

What is the controversy with the Church of Latter Day Saints? ›

Academic critics have questioned the legitimacy of Smith as a prophet as well as the historical authenticity of the Book of Mormon and the Book of Abraham. Criticism has expanded to include claims of historical revisionism, hom*ophobia, racism, and sexist policies.

What do the Latter Day Saints believe about women? ›

As disciples, Latter-day Saint women are encouraged to cultivate a personal faith in and relationship with God, to study scriptures and doctrine, to teach the gospel in their homes and congregations and to participate faithfully in all the saving ordinances of the gospel.

Are the founders of LuLaRoe Mormon? ›

In the opening segment of LuLaRich, DeAnne and Mark Stidham—a cheery, coiffed Mormon couple with fourteen children, and co-founders of multi-level marketing clothing company LuLaRoe—adjust the tassels on the rug beneath them, to make sure the shot is just right.

Why did Mormons change to Latter Day Saints? ›

The Church adopted a resolution in 1834 to change the name to the Church of the Latter Day Saints to distinguish it from other Christian denominations of the time. Then in 1838, the Lord Jesus Christ revealed to Joseph Smith that the name of the Church is to be the Church of Jesus Christ of Latter Day Saints.

Why do people not like Latter-day Saints? ›

Non-Mormon critics generally believe that the church's claims are false, that it is non-Christian, or that it is a religion based on fraud or deceit on the part of its past and present leaders.

What is the Latter-day Saints scandal? ›

In January 2014, former LDS Church bishop Michael Wayne Coleman was arrested and charged with luring a minor for sexual exploitation after a forensic examination of his laptop and cellphone revealed sexually graphic conversations and an exchange of nude photographs with a teenaged student in Brazil.

What is the LuLaRoe controversy? ›

Legal issues. In early 2017, a class-action lawsuit was filed against LuLaRoe by customers, who complained that the firm's proprietary point-of-sale software incorrectly calculated sales tax rates on interstate sales, and in jurisdictions that do not charge sales tax on clothing.

Are the sister wives still selling LuLaRoe? ›

Christine Brown will no longer be selling clothes through her LuLaRoe business, In Touch can exclusively confirm.

Does anyone sell LuLaRoe anymore? ›

The clothing brand at the center of Prime Video's LuLaRich is still kicking, though some retailers aren't happy with the buzzy new docuseries.

Why are so many members leaving the Mormon Church? ›

Reasons for leaving

The foremost reasons are disbelief both in Joseph Smith as a prophet and in the Book of Mormon as a religious and historical document. Reasons for this disbelief include issues with anthropological, linguistic, archaeological, and genetic evidence against the Book of Mormon in the New World.

What is the new name for the Mormon Church? ›

Please avoid the use of "Mormon Church", "LDS Church" or the "Church of the Latter-day Saints." When a shortened reference is needed, the terms "the Church" or "the Church of Jesus Christ" are encouraged. When referring to Church members, the term "Latter-day Saints" is preferred, though "Mormons" is acceptable.

Is there a difference between Latter-day Saints and Mormons? ›

They are the Mormons who did not go west and settle in Utah, and they are quite different theologically.” So, logically, all followers of the Church of Jesus Christ of Latter-day Saints are technically Mormons. But not all Mormons are members of the Church of Jesus Christ of Latter-day Saints.

Why is the Book of Mormon so controversial? ›

Subjects of criticism of the Book of Mormon include its origins, authenticity, and historicity, which have been subject to considerable criticism from scholars and skeptics since it was first published in 1830.

What is the difference between the Mormon Church and the Latter-day Saints? ›

Members of the LDS Church, also known as Latter-day Saints, constitute over 95 percent of Mormons. The beliefs and practices of LDS Mormons are generally guided by the teachings of LDS Church leaders. However, several smaller groups substantially differ from "mainstream" Mormonism in various ways.

What do Mormons and Christians disagree on? ›

From this viewpoint, Mormonism can be seen to diverge from traditional Christianity in four areas: its views on scripture, the nature of God and the deification of believers; the deity of Christ and the trinity, and finally, salvation.

What is the financial scandal with the LDS Church? ›

Its latest findings, detailed recently online, emerge more than a year after the SEC announced the $5 million settlement, stating that top church officials had authorized the creation of 13 shell companies, partly to evade public reporting laws and obscure the size of the faith's investment portfolio.

Top Articles
Latest Posts
Article information

Author: Lilliana Bartoletti

Last Updated:

Views: 6007

Rating: 4.2 / 5 (73 voted)

Reviews: 88% of readers found this page helpful

Author information

Name: Lilliana Bartoletti

Birthday: 1999-11-18

Address: 58866 Tricia Spurs, North Melvinberg, HI 91346-3774

Phone: +50616620367928

Job: Real-Estate Liaison

Hobby: Graffiti, Astronomy, Handball, Magic, Origami, Fashion, Foreign language learning

Introduction: My name is Lilliana Bartoletti, I am a adventurous, pleasant, shiny, beautiful, handsome, zealous, tasty person who loves writing and wants to share my knowledge and understanding with you.