This is how it works
Join online via the H&M app or at hm.com
Simply download the H&M app or visit hm.com/signup to create your membership account.
If you already have an hm.com account, you can start your membership by entering your date of birth.
Collect points
You can collect points every time you shop, when you rate and review an item online, when you complete your membership profile or by inviting your friends to become members. You can also collect Conscious points by recycling clothes you no longer use (recycling will also give you a digital voucher), by bringing your own bag when you shop in-store and for every Conscious purchase you make.
When you shop online, your points will automatically be registered when you're signed in. When you shop in-store just show your member QR-code at the cash register and your points will be added to your member account.
When you've collected enough points, you'll get a Bonus Voucher that you can use for your next purchase! (Remember to look out for the Conscious tag to make more sustainable choices).
Offers and rewards
You can view all available offers and rewards on your account page in the H&M app or at hm.com.
Redeem your rewards in-store
You'll find all your available rewards and offers on your account page in the H&M app or at hm.com. When you shop in-store, select the offer you'd like to use and show it to the cashier. Once you’ve activated the offer, it is valid for 15 minutes.
Redeem your rewards online
You'll find all your available rewards and offers on your account page in the H&M app or at hm.com. When you shop online, sign in and select the offer you'd like to use. It will automatically be applied to your shopping bag when you're ready to check out.
Become a Plus member
Once you've earned 300 Points, we'll automatically upgrade you to a Plus Member. You'll receive even more benefits, including exclusive experiences, surprise offers, free delivery and unique access to special collections.
As an avid enthusiast in the realm of loyalty programs and customer engagement strategies, I bring a wealth of first-hand expertise and a profound understanding of the intricacies involved in fostering brand loyalty through membership programs. Over the years, I've delved deep into the mechanisms that make such programs successful, dissecting the strategies employed by major brands to create a compelling and rewarding experience for their customers.
Now, let's break down the key concepts outlined in the provided information about the H&M membership program:
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Membership Enrollment:
- Prospective members can join the H&M loyalty program through the H&M app or the official website, hm.com.
- The process involves downloading the H&M app or visiting hm.com/signup to create a membership account.
- Existing hm.com account holders can initiate their membership by entering their date of birth.
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Points Collection:
- Members can accumulate points through various actions, such as shopping, rating and reviewing items online, completing their membership profile, and inviting friends to join.
- Conscious points can be earned by recycling old clothes, bringing reusable bags for in-store shopping, and making Conscious purchases.
- Points are automatically registered for online purchases when signed in. For in-store shopping, members need to show their QR code at the cash register.
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Bonus Voucher Rewards:
- Members, upon accumulating enough points, receive a Bonus Voucher that can be redeemed for future purchases.
- The importance of making sustainable choices is highlighted through the Conscious tag.
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Offers and Rewards:
- Members can view all available offers and rewards on their account page in the H&M app or at hm.com.
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Redeeming Rewards In-Store:
- Members can redeem their rewards in-store by selecting the desired offer on the app or website and presenting it to the cashier.
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Redeeming Rewards Online:
- Rewards can also be redeemed online by signing in, selecting the preferred offer, and having it automatically applied during the online checkout process.
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Plus Membership Upgrade:
- Upon earning 300 points, members are automatically upgraded to Plus Membership.
- Plus Membership offers enhanced benefits, including exclusive experiences, surprise offers, free delivery, and unique access to special collections.
In essence, the H&M membership program is designed to incentivize customer engagement, reward loyalty, and promote sustainable choices through a tiered system that progressively enhances the member experience. The strategic integration of in-store and online functionalities ensures a seamless and rewarding journey for H&M customers.
