Mars and Snickers bars shrink in size - CBBC Newsround (2024)

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Chocolate maker Mars has reduced the size of its Mars and Snickers bars, but kept the price the same.

The weight of a Mars bar has dropped from 58 grams to 51 and Snickers has gone from 58g to 48g.

Mars says it's to encourage people to eat more healthily and keep the number of calories (the energy contained) in a standard bar, to fewer than 250.

Last year, Cadbury's said rising cocoa prices forced them to shrink Dairy Milk bars and keep the price the same.

And it's not the first time Mars has reduced the size of a bar - in 2009, the size reduced from 62.5g to 58.

But it's not just chocolate makers - many other food items and other products sold in supermarkets are gradually becoming smaller, but costing the same.

A spokesperson for Mars said: "As part of our global commitment to promote responsible consumption, and as a signatory of the Responsibility Deal's calorie reduction pledge, we made a commitment to ensure that all of our single-serve chocolate products would contain no more than 250 calories per portion by the end of 2013.

"To meet our commitment, having taken product reformulation as far as we can for now without compromising the great taste, we have reduced the portion size of Mars and Snickers to bring down the calorie content."

Mars and Snickers bars shrink in size - CBBC Newsround (2024)

FAQs

Why is Snickers getting smaller? ›

Mars Wrigley Australia moved its manufacturing of Snickers bars to China while the company's Ballarat factory was undergoing an upgrade. In August it brought the bars back home – but the higher cost of manufacturing means they have shrunk.

Are Snickers bars smaller than they used to be? ›

Did Snickers get smaller in size? Snickers bars have gotten smaller over the years. In the 1980's the size of a snickers bar in the USA was 58.7g, where in 2022 the size has reduced to 52.7g. In the UK the size of a snickers bar has reduced from 58g to 48g.

How has the size of Snickers changed over time? ›

Over the years, the bar weight has decreased: Before 2009, in the UK a single Snickers bar had a weight of 62.5 g (2.20 oz). This weight was subsequently reduced to 58 g (2.0 oz) in 2009, and to 48 g (1.7 oz) in 2013. In the United States the listed weight in 2018 was 52.7 g.

What is the catchphrase of Snickers? ›

“You're not you when you're hungry” has since become the centerpiece of all Snickers advertising, leading to spin off campaigns, a series of virally successful commercials, heaps of advertising awards, and most importantly for parent company Mars, brand staying power.

Has Snickers gotten smaller? ›

Among its examples — a Snickers bar, which went from 58 grams (2 ounces) to 45 grams (1.58 ounces), representing a drop of 17%; and a 165-gram (5.8 ounces) bag of M&M's that now weighs in at 140 grams (4.9 ounces).

Why are Mars bars so small now? ›

In 2002, diehard Mars fans were 'outraged' when the recipe had to be 'reformulated' so the nougat was lighter and the chocolate on top thinner. Mars bars have shrunk from 62.5g to 51g over the years, which chocolate makers have said is a move to ensure people eat more healthily.

Are Mars Bars reduced in size? ›

Several products have also become smaller despite staying the same price, including Mars Bars, Oreo Cookies and Helga's wraps.

Are Mars bars smaller than they used to be? ›

The Mars bar has gone through four different sizes in the last four decades. It was in the 90s when it was at its biggest (65g), but now it is a similar size to what it was in the 80s at just 51g.

Are candy bars getting smaller? ›

Chocolate and candy packs are getting smaller due to 'shrinkflation' and candy companies reducing calorie counts. Standing in the center aisle of the drugstore, with its seasonal display of spooky bat decorations, vampire teeth and fun-sized bags of chocolate, don't be surprised if something seems off.

Why are chocolate bars getting smaller? ›

Earlier this year, Cadbury announced that they were shrinking down their family-size chocolate bars by 10% in a bid to keep retail prices down. This move follows a commitment in 2021 that saw the size of the multipack bars shrink in an alleged attempt to lower the calorie counts of the bars.

When did the Snickers bar get smaller? ›

In 1930, when the Snickers candy bar was introduced, it weighed 2.5 ounces and cost a nickel. The price didn't change for nearly 40 years, but by the time it did, Snickers was down to a skinny 1.16 ounces -- less than half its original weight. Then, in 1969, there was a new standard Snickers bar.

Why has candy gotten smaller? ›

(CNN) - Halloween treats are getting smaller due to shrinkflation and a move by candy companies to reduce calorie counts, The Washington Post reports. Shrinkflation is when manufacturers reduce the size of their products instead of increasing the price.

What was Snickers called before 1990? ›

Mars, which is marking more than 85 years of making chocolate, hopes it will be a "wonderful treat" for fans. Marathon chocolate bars will return almost 30 years after being renamed Snickers.

What is Twix catchphrase? ›

In the early 2000s, manufacturer Mars Inc ran a “Need a moment” advertising campaign for Twix. A voiceover on the television ad for the bar said: “When you need a moment, chew it over with Twix.”

Is Snickers girlfriend a brownie? ›

Yes! Even this brownie flavour does not contain and gluten ingredients.

What was the original size of a Snickers bar? ›

The old Snickers weighs 2.07 ounces, the new one 1.65. In cents per ounce, this change in packaging represents a price increase of 26%.

Did Snickers change the shape? ›

Snickers bars do typically have swirl lines running through them which through the years have sparked jokes about it looking like a part of the male anatomy. But there has been no backlash and Mars is not changing them.

How much have Twix shrunk? ›

Twix chocolate bars have shrunk in size with parent company Mars blaming the cost of living crisis for the reduced size. The chocolate bar now weighs around 15% less , with multipacks now weighting just 20 grams, down from 23 grams.

What is the Mars bar size 2022? ›

In May 2009, the Mars bar size reduced from 60g to 53g in Australia, citing portion sizes and the obesity debate as the primary driver. As of 2022, it was noted the Mars bar size has been reduced further to 47g in Australia.

Did Kit Kats used to be bigger? ›

The big decrease in the size of the bar contrasts with only a small reduction of fat and an increase in carbohydrates. “Those carbohydrates are mainly sugar whereas the size has decreased by almost 10 grams. “This shows that the 1995 bar was actually healthier than today's equivalent.”

How much was a Mars bar in 1980? ›

More than half guessed a pint of the white stuff cost 30p in 1990 (45p in Tesco today), a Mars bar was only 15p in 1980 (around 60p now) and a Freddo was its rightful price of 10p in 2006. (A chocolate frog is now 20p. Sob.)

What bar is Mars discontinuing? ›

After four years on our shelves, the Mars Delight, a deliciously light version of the Mars bar, was discontinued in 2008, much to our horror. A petition to bring the Mars Delight back gained more than 6000 signatures, but has sadly not succeeded ...

What is a standard size Mars bar? ›

MARS® Chocolate Bars are an irresistible blend of chocolate, caramel and nougat. The tried and true original MARS® chocolate bar was created by Forrest Mars in 1932 and has since been a coveted favorite.

How much was a Mars bar in 2000? ›

29p 32p

Are kind bars getting smaller? ›

KIND is launching KIND Minis, a small version of the company's classic bars. The almost bite-sized bars pack 100-calories (or less), and are effectively half-sized versions of the original product. The new product is an entry into the market for low-calorie, on-the-go snacks.

What's the difference between Mars and Snickers? ›

The main difference of a mars bar is that it is made of a layer of nougat, caramel and all over coated with milk chocolate. In comparison, the main difference in snickers is the extra peanuts added to the nougat, caramel, and milk chocolate layer.

How big was a Mars bar in the 90s? ›

In the 1980s, a standard Mars bar weighed 49g, increased to 65g in the 1990s and dropped to 51g today.

When did candy bars get smaller? ›

Mars, Inc. — the company that created M&Ms, Snickers, Twix, Milky Way, 3 Musketeers and other iconic confectioneries still popular today — started to sell smaller versions of their candy bars in 1961.

Why are snacks getting smaller? ›

In the United States, India, Britain and Japan, people are starting to see smaller containers and higher prices for food. The cost increases are affecting snack food, cheese, drinks, soaps and more. Economic experts say the changes in package sizes are a result of inflation. They call it “shrinkflation.”

Are M&Ms smaller now? ›

Bags of Maltesers, M&M's and Minstrels are all getting smaller in what is the latest example of confectionery firms trying to boost profit margins. Mars has admitted the sharing pack sizes of the three brands are shrinking by up to 15 per cent.

Are Hershey kisses now smaller? ›

According to The Washington Post, candy companies are reducing the size of candy amid skyrocketing inflation. The Post listed examples of smaller sizes: A bag of dark chocolate Hershey's Kisses is now two ounces smaller.

What are some examples of the products affected by shrinkflation? ›

  • Toilet paper. To offset rising production costs, some toilet paper manufacturers are lowering the sheet count in each roll rather than raising prices directly. ...
  • Paper towels. Paper towels are another common consumer product susceptible to shrinkflation. ...
  • Breakfast cereal. ...
  • Laundry detergent.

When did shrinkflation start? ›

Known as shrinkflation, it's been around since the 1960s and typically occurs during periods of high inflation, allowing manufacturers a way to pass on cost increases for ingredients and labor while keeping consumers largely in the dark.

What is standard Snickers size? ›

Snickers Candy Bar, 2.07-Ounce Bars (Pack of 48)

What is the largest size Snickers bar? ›

The bar weighs over 4,700 pounds and is 2 feet high and 26 inches wide.

What is the biggest size of Snickers? ›

The ginormous candy bar is 12 feet long, 24 inches high, 26 inches wide and weighs more than two tons! The SNICKERS bar is in the Guinness World Records.

Are Halloween candies getting smaller? ›

(CNN) - Halloween treats are getting smaller due to shrinkflation and a move by candy companies to reduce calorie counts, The Washington Post reports. Shrinkflation is when manufacturers reduce the size of their products instead of increasing the price. Halloween candy is the latest shrinkflation victim.

What is the oldest candy still being sold? ›

Good & Plenty is believed to be the oldest candy brand in the USA. The pink-and-white capsule-shaped chewy licorice was first produced in 1893 in Philadelphia. It's still found at concession stands everywhere, which makes Good & Plenty a treat that can be enjoyed by candy lovers of all ages.

What was Twix old name? ›

The product was first produced in the United Kingdom in 1967, and introduced in the United States in 1979. Twix was called Raider in mainland Europe for many years before its name was changed in 1991 (2000 in Denmark, Finland, Norway, Sweden and Turkey) to match the international brand name.

What is Aldi's Snickers called? ›

Aldi Racer - 62p for four

The Racer bars are roughly the same size as a Snickers bar with the Snickers bar being only slightly wider. The distribution of the layers of caramel and nut and nougat were also pretty much equal between the two different brands.

What's the oldest candy bar? ›

The Chocolate Cream bar created by Joseph Fry in 1866 is the oldest candy bar in the world. Although Fry was the first to start pressing chocolate into bar molds in 1847, the Chocolate Cream was the first mass-produced and widely available candy bar.

Is Twix a girlfriend? ›

The following Mars products, among others, are not gluten-free: Twix. Maltesers.

What is Aldi Twix called? ›

But it was Aldi's version of Twix, the Jive bar, that quickly became the stand out favourite and both were convinced it wasn't one of the 'rip-offs' as they call them at school.

Why are there only left Twix? ›

The "history" behind the Left Twix and Right Twix is chronicled on the candy's website, telling the story of two brothers who were collaborators-turned-rivals, splitting the candy they once developed together into two factories, creating Left Twix and Right Twix separately.

What does Snickers mean in slang? ›

: to laugh in a covert or partly suppressed manner : titter.

Are Snickers made with eggs? ›

INGREDIENTS: Milk Chocolate (Sugar, Cocoa Butter, Chocolate, Skim Milk, Lactose, Milkfat, Soy Lecithin), Peanuts, Corn Syrup, Sugar, Palm Oil, Skim Milk, Lactose, Salt, Egg Whites, Artificial Flavor. CONTAINS PEANUTS, MILK, EGG AND SOY.

What does brownie mean to a girl? ›

First attested in 1916, the noun Brownie designates either a member of the junior branch of the Girl Scouts in the United States, for girls aged between about six and eight, or a member of the junior branch of the Guide Association in Britain, for girls aged between about seven and ten—cf.

Why are candy bars getting smaller? ›

Chocolate and candy packs are getting smaller due to 'shrinkflation' and candy companies reducing calorie counts. Standing in the center aisle of the drugstore, with its seasonal display of spooky bat decorations, vampire teeth and fun-sized bags of chocolate, don't be surprised if something seems off.

How much has a Snickers shrunk? ›

The weight of a Mars bar has dropped from 58 grams to 51 and Snickers has gone from 58g to 48g. Mars says it's to encourage people to eat more healthily and keep the number of calories (the energy contained) in a standard bar, to fewer than 250.

Why do chocolate bars keep getting smaller? ›

Earlier this year, Cadbury announced that they were shrinking down their family-size chocolate bars by 10% in a bid to keep retail prices down. This move follows a commitment in 2021 that saw the size of the multipack bars shrink in an alleged attempt to lower the calorie counts of the bars.

Did Hershey Kisses get smaller? ›

According to The Washington Post, candy companies are reducing the size of candy amid skyrocketing inflation. The Post listed examples of smaller sizes: A bag of dark chocolate Hershey's Kisses is now two ounces smaller.

What is an example of shrinkflation? ›

From toilet paper to candy bars, companies hide rising costs by shrinking the size of everyday products.

How many fun size Snickers equal a full size? ›

Depending on the size of the fun size snickers. I'd say about 2-3 Max Make up a whole Snickers Bar. For a King size roughly 4-6. The first candies gone from the trick-or-treat bag!

Is shrinkflation a real thing? ›

'Shrinkflation' Is Real, Packages Getting Smaller As Prices Stay The Same - CBS Philadelphia.

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