Maltesers just quietly got smaller (2024)

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Bags of Maltesers, M&M’s and Minstrels are all getting smaller in what is the latest example of confectionery firms trying to boost profit margins.

Mars has admitted the sharing pack sizes of the three brands are shrinking by up to 15 per cent.

Maltesers sharing packs weigh 93g, down from 103g, compared with 121g in the autumn, the American multinational said.

M&M’s family packs meanwhile have dipped by 25g down to 140g and bags of Minstrels and Revels are almost 10 per cent lighter.

There are no plans to change the prices of the £1.50 bags.

“We have been absorbing rising raw material and operational costs for some time, but the growing pressures mean that we can’t keep things as they are,” said a Mars spokesman.

“Reducing the size of our products is not a decision that we take easily, but we’re confident that our chocolate brands still offer our customers and consumers the best possible value for money without compromising on quality or taste.”

Mars, who are also the brains behind Snickers, Twix, Galaxy, Revels, Uncle Ben’s, MilkyWay, Flavio, Cesar and Dolmio, appeared to shrink the packets without any formal announcement.

The Mars and KitKat chocolate bars are also expected to shrink by 20 per cent because of the sugar clampdown.

Chancellor Philip Hammond this month announced, as part of a sugar tax, that soft drinks with more than 5g of sugar per 100ml will be levied at 18p per litre.

Chocolate is good for your brain

Nestlé also said, on the day of the budget, that it will cut 10 per cent sugar from its chocolate in the UK and Ireland by 2018.

Supermarket analyst and Grocery Insight author Steve Dresser told The Observer: “Shoppers are losing out because they are getting less for their money.

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“Manufacturers are trying to protect their profit margins but it seems excessive to move a pack size dwn twice inside a year.”

Toblerone came under fire after owner Mondelez International changed the shape of the iconic bars and shrunk the weight by around 10 per cent.

Maltesers just quietly got smaller (2024)

FAQs

Have Maltesers boxes got smaller? ›

Mars has shrunk the size of its Maltesers sharing bags in a bid to mitigate rising costs. Its 189g Maltesers packs have been swapped for 175g packs - but prices have remained the same.

Can you get Maltesers in America? ›

Maltesers are a British confectionery product manufactured by Mars, Incorporated. First sold in the UK in 1937, they were originally aimed at women. They have since been sold in Europe, Australia, New Zealand, Canada, United States and Middle East.

Why is Maltesers expensive? ›

A spokesman for its owner Mondelez said: 'Our products are much more expensive to make. ' He added: 'We're facing the same challenges that so many other food companies have already reported when it comes to significantly increased production costs – whether it's ingredients, energy or packaging – and rising inflation.

Did they change Maltesers? ›

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A Mars spokesperson told Mirror Online: "We are not planning to change the shape of the much-loved original Maltesers, however we are continually looking at ways to extend the brand, creating new ways for our customers to enjoy Maltesers." As you'll notice, this is an odd statement.

What size is a standard bag of Maltesers? ›

40 x 37g

What is the American equivalent of Maltesers? ›

Both the British Maltesers and the American Whoppers are chocolate covered malted milk balls. Both snacks were initially released in the late 1930s.

Why is Maltesers not sold in the US? ›

The Uk's Favorite Chocolate: Maltesers

Unfortunately, malted milk balls covered in chocolate are not available in the United States. Mars reportedly tried to market its products under the Malteser name, but the company that owns the Malteser name objected.

Is Whoppers and Maltesers the same? ›

They are indeed malted milk balls, just like Whoppers. But there's an important difference in terms of texture: Maltesers are much lighter. It's easiest to understand the difference by analogizing to rocks.

Why do Maltesers have a hole in the box? ›

Good question! The hole is to make it easier for you to open the perforated layer.

What is the white stuff on Maltesers? ›

Sugar bloom occurs most often because of moisture in the packaging drawing out the sugars within the confection, leading those sugars to crystalize on the surface. Sugar bloom is usually dry and may make your chocolate feel a little gritty or sandy—but again, just to reiterate, it's still perfectly safe to eat.

Are Maltesers made of honeycomb? ›

Whatever the ingredients are, once mixed they are made into little pellets. These pellets are then cooked in a vacuum oven which gives them their “honeycomb” texture. Then, they are sent tumbling over lots of chocolate covered rollers to get their coating, chilled and finally bagged and boxed.

How much was a box of Maltesers 1980? ›

It was a time when a box of Maltesers cost just 20p and cinema attendance was in decline, in spite of the success of The Empire Strikes Back and 9 to 5.

How long is a Maltesers box? ›

General Information
Brand‎Maltesers
Package weight‎0.36 Kilograms
Product Dimensions‎37 x 258 x 135 cm; 360 Grams
Item model number‎100151201
Product Name‎food
20 more rows

Why is the Maltesers box like that? ›

Maltesers UK on Twitter: "@chels_marshall Good question! The hole is to make it easier for you to open the perforated layer." / Twitter.

What weight is a box of Maltesers? ›

MALTESERS Chocolate Box 110g | Maltesers.

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