Launched in 1924, the brand is now present in over 100 countries globally with a legacy spanning back to Hollywood's golden era starring stars like Elizabeth Taylor, Audrey Hepburn, and Marilyn Monroe.
Its lineup of ambassadors include Shah Rukh Khan, Virat Kohli and Anushka Sharma, Aishwarya Rai, Katrina Kaif, Shu Qi, Kareena Kapoor, Isyana Sarasvati, and Dilraba Dilmurat.
Commenting on her association with Lux, Khan said, “I am truly honoured to be a part of Lux's centenary celebration and to represent a brand that has epitomised beauty and elegance for generations. Lux has not only adorned the self-care rituals of women worldwide but has also been a beacon of empowerment and self-assurance. As they mark this remarkable milestone, I am excited to embark on this journey with Lux, a brand that shares my values of confidence and authenticity."
"Together, I look forward to inspiring others to embrace their uniqueness. Here's to a century of excellence and to many more years of making women own their beauty," she added.
“For a century, Lux has redefined indulgence with its exquisite fragrances, challenging conventional beauty standards and empowering women worldwide. Crafted in collaboration with the world's leading perfumers, Lux remains dedicated to inspiring moments of self-care and luxury. With Suhana Khan joining our journey we aim to inspire the next generation of women to embrace self-care rituals and express their beauty unapologetically," said Severine Vauleon, global brand VP, Lux.
Puma India appoints Ibrahim Ali Khan Pataudi as ambassador, emphasizing his sports and cinema legacy. He will represent Puma in sports-inspired products, collaborate with athletes, debut in films, attend Miami Grand Prix, and contribute to the brand's revenue growth.
Predominantly, a brand ambassador is known as a positive spokesperson, an opinion leader or a community influencer, appointed as an internal or external agent to boost product or service sales and create brand awareness.
LUX is a global brand developed by Unilever. Lux is marketed primarily in South Asian countries such as India, Bangladesh, Pakistan, and Sri Lanka. It is also marketed in Brazil, Thailand, Middle East and South Africa.
Since 1950s the Lux soap advertising journey featured more than 50 leading actresss from Meena Kumari, Sadhana, Sharmila Tagore, Hema Malini to Sridevi Raveena Tandon, Pooja Bhatt and Alia Bhatt.
Brand ambassadors often receive direct cash payments for specific tasks they complete. These activities range from posting on social media to attending events as a representative of the company. Each task has a set rate, and ambassadors can sometimes negotiate their fees based on experience and reach.
Ambassadors of the United States are persons nominated by the president to serve as the United States' diplomatic representatives to foreign nations, international organizations, and as ambassadors-at-large.
Since 2019, Dua Lipa has been the face of the YSL Libre franchise as their global brand ambassador. As the newly appointed Global Makeup Ambassador for YSL Beauty, she's partnering with the brand to push the culture forward through beauty.
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