Lululemon Athletica has arrived in France, continuing with its European expansion in the world's fashion capital.
On September 10th, the Canadian brand retailer, a yoga specialist, opened its first "showroom" in Paris' Marais district. The company generally focuses on modular spaces, a cross between a store and a fitness space.
Advised by CBRE Retail, which holds the exclusive mandate for the brand's expansion in France, it has opened a nearly nine hundred square, foot two-level space at 4 rue Ferdinand Duval, in the 4th arrondissem*nt of the French capital.
A temporary space that will allow it to test its potential over several months before looking to acquire larger spaces. Its landmark locations usually cover some 5,000 square metres.
For its launch in France, the brand organised a yoga session at the Paris Yoga Shala studio, and then in its showroom with yoga master Gloria Latham.
On Saturday September 12th, the brand has also organised a triathlon-type sports event consisting of a bike race, a run and a yoga session, from 9am until noon.
In June, a spokesperson said the brand is counting on opening some twenty stores on Continental Europe by the end of 2017. For now, at this back-to-school season, it is focusing on a series of yoga and fitness events in Europe, in Paris, Copenhagen, Munich, Stockholm, Zurich and London.
The retailer currently has more than 300 stores and showrooms around the world. For its financial year ended on February 1st it reported $1.8 billion dollars in revenue.
For its current financial year, its revenue forecast is between2 and 2.05 billion dollars.
FAQs
Lululemon was founded in 1998 by Chip Wilson in Vancouver, with its first standalone store opening in November 2000.
What city did Lululemon start in? ›
Founded in Vancouver, Canada in 1998, lululemon athletica is a technical athletic apparel company for yoga, running, training and most other sweaty pursuits. While Vancouver, Canada is where you can trace our beginnings, our global community is where you'll find our soul.
What country is Lululemon made in? ›
All the fabric used is supplied by a single provider, which accounts for 30 percent of the overall weight of the product. There are 35 Lululemon clothing producers in total, according to government reports. About 63 percent are in Southeast Asia, 23 percent are in China, and the rest are in North America.
Is Lululemon popular in France? ›
Lululemon doesn't break out results by country, but the company has grown French sales every quarter since it arrived in 2015. This summer, it is launching a French-language website and opening a nearly 2,000-square-foot store to replace one of three existing showrooms.
Where did the Lululemon logo come from? ›
The logo is actually a stylized 'A' that was made for the name 'athletically hip', a name which failed to make the grade."
Where are Lululemon factories? ›
Lululemon manufacturers are distributed in over 26 countries worldwide. Some countries that help the brand meet its production needs are Japan, Indonesia, Taiwan, and Haiti. South Asia makes up for a significant number of the manufacturers. Some of the production is also taken care of in China and North America.
What does Lululemon stand for? ›
Lululemon's name stems from Wilson's experience with Japanese customers who were intrigued with company names that contained the letter “L.” He played around with many variations of alliterative “L” names until deciding on Lululemon, spelled with a lowercase l for a relaxed vibe.
Where is Lululemon sold the most? ›
This community has expanded considerably over the years, reaching several countries in Europe and Asia. The largest market by far, however, was the United States, which accounted for over 360 lululemon store locations.
Who is the owner of Lululemon? ›
Dennis J. "Chip" Wilson (born April 25, 1955) is an American-born Canadian businessman, investor, and philanthropist who has founded several retail apparel companies, most notably the yoga-inspired athletic apparel company Lululemon Athletica Inc.
Why are Lululemon so expensive? ›
Lululemon uses high-quality materials and premium fabrics designed to be durable, resistant, and comfortable. The company also invests heavily in research and development, as well as in marketing, in order to build a strong brand image. All of the above contribute to a higher price point for its products.
Overall, lululemon's popularity can be attributed to their provision of high-quality, fashion-forward yoga apparel, the establishment of a strong brand identity, and the implementation of effective marketing strategies to attract consumers.
Is Lululemon sold in Paris? ›
April 2023; We stopped in to get some Yoga pants for our Granddaughter and found exactly what we were looking to purchase. My wife also got a LuluLemon winter coat and the quantity was amazing. It is the shopping avenue Champs-Elysees in Paris, below the Arch.
Can you buy Lululemon in France? ›
lululemon Saint Honoré Store in Paris, FR.
Do Parisians wear athleisure? ›
While athleisure has become massively popular in places such as the United States, Canada, and the UK, French people haven't exactly embraced this trend. In today's lesson, I'll dive deeper into this cultural difference and explain a little bit more about French style.
Who is the original owner of Lululemon? ›
Why is Lululemon so expensive? ›
Lululemon uses high-quality materials and premium fabrics designed to be durable, resistant, and comfortable. The company also invests heavily in research and development, as well as in marketing, in order to build a strong brand image. All of the above contribute to a higher price point for its products.
Where is the largest Lululemon store in the world? ›
Chicago Takes the Crown
Located in the Lincoln Park neighborhood, this sprawling shop covers an impressive 20,000 square feet. That's a lot of yoga pants! More than just a store, this Lululemon flagship offers unique features like yoga studios, meditation spaces, and even a café.
