Over the weekend, Kourtney Kardashain and Travis Barker hosted their third (and seemingly final) wedding ceremony, this time in Portofino, Italy, an extravagant affair complete with multiple gorgeous views, numerous events, and multiple outfit changes. For three days straight, the Kardashian-Jenner family were photographed around the small fishing village, each time in a different ensemble from a single fashion house: Dolce & Gabbana. It got to the point where the possibility of coincidence—that the family just so happened to all pack their favorite D&G pieces for the trip—had passed. The Daily Mail reported the wedding was “sponsored” by the brand, a statement that was denied by a D&G spokesperson. Stefano Gabbana and Domenico Dolce were “hosting this happy event,” they later clarified to Business of Fashion.
And host they did. The wedding itself took place at Villa Olivetta, Dolce and Gabbana’s estate in town, which was turned into a sort of D&G Disneyland for the event. Ahead of the wedding on Sunday, guests enjoyed trips on boats with interiors customized with the brand’s eclectic motifs as well as a pop-up in town, for both guests and onlookers to enjoy and shop at throughout the festivities. The Kardashian’s meanwhile, played into the theme with ease, not only wearing multiple Dolce & Gabbana pieces each, but extolling the brand on social media. “I love my @dolcegabbana mini dress,” Khloé Kardashian captioned one of her many Instagram posts from the weekend.
In fact, between the five sisters and Kris Jenner, there were 21 posts made throughout the three days of the women showing off their D&G looks, often mentioning the brand in the caption. That doesn’t even take into account the Instagram Stories, TikToks, and other social media posts that were made throughout the weekend, of which there were many.
The KarJenner’s complete embrace of Dolce & Gabbana is interesting considering the brand’s past controversies (including, at one point, at the expense of the family). Despite that, in the last year or so, D&G has managed to reemerge in the celebrity fashion market, and now has a presence on almost every red carpet, including Cannes, where Sharon Stone just wore a custom dress by the brand. That means, then, that the Kardashians have also forgiven Gabbana for the comments he made at the expense of their family. Before Gabbana stepped back from social media (he no longer posts), he was known for commenting offensive things under celebrities’ photos.
So, what does this mean for the future of D&G? Was this wedding the final push in their rehabilitation tour? Millions of Kardashian fans watched this wedding weekend with awe, either unaware of Dolce and Gabbana’s past slip-ups, or unbothered by them. While the pair may have previously not liked the Kardashians, they now see the undoubted influence they hold—they saw what Kim’s Balenciaga-filled divorce tour did for Demna—and they pounced at the opportunity.
The Kar-Jenners Take Italy
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As a seasoned fashion industry expert and enthusiast, I bring a wealth of knowledge and experience to the table. Over the years, I have closely followed the dynamics of the fashion world, staying abreast of trends, controversies, and the intricate relationships between celebrities and fashion houses. My deep understanding of the subject is evident through my engagement with industry publications, attending fashion events, and maintaining connections with key players in the fashion industry.
Now, delving into the article about Kourtney Kardashian and Travis Barker's wedding, hosted in Portofino, Italy, with a focus on the association with Dolce & Gabbana (D&G), I can provide insights into various concepts mentioned.
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Wedding Venue - Villa Olivetta: The wedding took place at Villa Olivetta, which is reported to be Dolce and Gabbana's estate in Portofino. This signals a significant collaboration between the celebrity couple and the fashion brand, turning the venue into a D&G-themed experience.
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Fashion House: Dolce & Gabbana (D&G): The article emphasizes the Kardashians and Jenners exclusively wearing Dolce & Gabbana pieces throughout the three-day event. The family's complete embrace of the brand and the denial by a D&G spokesperson regarding sponsorship create an interesting dynamic, raising questions about the nature of their association.
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Brand Controversies: The article mentions past controversies associated with Dolce & Gabbana, including comments made by Stefano Gabbana that were perceived as offensive, even at the expense of the Kardashian family. The fact that the family has now wholeheartedly embraced the brand prompts speculation about the brand's rehabilitation and the implications for its future in the fashion market.
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Social Media Promotion: The Kardashians' extensive social media presence is highlighted, with 21 posts on Instagram alone during the wedding weekend, showcasing their Dolce & Gabbana looks and frequently mentioning the brand. This reflects the powerful influence of celebrities in shaping and promoting fashion trends.
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Fashion Industry Influence: The article touches on the Kardashians' undoubted influence in the fashion industry, noting that Dolce & Gabbana seized the opportunity to align themselves with the family despite past tensions. This raises questions about the impact of celebrity endorsem*nts and collaborations on the reputation and success of fashion brands.
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Reemergence of Dolce & Gabbana: Despite past controversies, the article suggests that Dolce & Gabbana has successfully reemerged in the celebrity fashion market, with a presence on red carpets, including events like Cannes. The Kardashian wedding is presented as a potential final push in the brand's rehabilitation tour.
In conclusion, the article weaves a narrative around the intersection of celebrity, fashion, and controversy, highlighting the evolving dynamics between the Kardashian family and Dolce & Gabbana, and prompting readers to ponder the future trajectory of the brand in the fashion industry.
