Remember back in ye olden days of Keeping Up With the Kardashians when a preteen Kendall Jenner would go on and on about wanting to be a supermodel? And you were just like, Uh-huh, honey, sure. Well, flash-forward to right now and Kendall is the highest-paid supermodel in the business going on four years straight, tyvm. Meaning ya girl makes more than Gigi Hadid, Bella Hadid, and even Gisele Bündchen.
^I don’t know what this GIF is, but it feels appropriately celebratory for this moment.
Of course, Kendall doesn’t just earn money from walking runways. She also has endorsem*nt deals and a whole tequila empire, and—oh yeah—she’s still part of a massive reality show fam. So where does all this moola come from? Before we answer that question, let’s take a hot sec to give a shout-out to Kris Jenner’s momager skills. In the immortal words of the internet’s best meme, “The devil works hard, but Kris Jenner works harder.”
How Does Kendall Make Most of Her Money? Endorsem*nts!
Ugh, if only we could ALL live in a world where companies paid us to wear their clothing, right? That’s pretty much how Kendall makes most of her money, thanks to lucrative endorsem*nt deals with brands like Pepsi (contentious, we know, lol), Gucci, Calvin Klein, Stella McCartney, Fendi, Proactiv, and Moon.
There are also the collabs she does with younger sis Kylie for her bajillion-dollar company Kylie Cosmetics:
Aaand their clothing venture Kendall + Kylie, obvi.
Most recently, Kendall joined L'Oréal Paris as a Global Brand Ambassador. The paycheck? Reportedly, she signed an $11 million contract with the beauty giant. Casual!
BTW, Kendall has also dipped her toe into the illustrious world of celebrity #sponcon! Who can forget the time she sponsored the Fyre Festival, allegedly got paid $250K for one Instagram post, and then subsequently got dragged by the internet when the festival proved to be a bust?
To get an idea of how much the model rakes in for some of these deals, let’s quickly go back to that infamous endorsem*nt deal with Pepsi. Yep, even though it was one of the biggest PR messes of 2017, Kendall still took home tons of cash. A source told People that the model “was likely paid a one-time fee for the ad. I’d guess anywhere from $400,000 to $1 million.” Dayum.
Then There’s Her Modeling Career, Naturally
According to Forbes, Kendall was the highest-paid model in 2017, with earnings of $22 million. Gisele Bündchen came in second place with $17.5 million, Chrissy Teigen took home the bronze medal with $13.5 million, Adriana Lima nabbed spot number four with $10.5 million, and Kendall’s BFF Gigi Hadid earned $9.5 million. Since then, Kendall has managed to hold the title for four consecutive years, per L’Officiel. TBD what her ranking will be this year, but something tells us it’ll def be up there!
And Her 818 Tequila Brand
Founded by Kenny herself in May 2021, 818 Tequila is a handcrafted spirit brand that features three different variations: blanco, reposado, and añejo. Per the Daily Mail, just seven months after the brand started trading in the U.S., 818 shipped more than 1.5 million bottles. And at prices that start at $59.99, that’s *whips out calculator* a sh*t ton of $$$$.
Kenny's work on the brand also landed her a spot on Forbes' 30 Under 30 list for 2024:
"I wanted the liquid and the brand to stand on their own and for people to love it without knowing I was part of it," Kendall told Forbes, which predicts the brand made $25 million in sales in 2022.
Shop Kenny's Tequila Brand, 818 🥃✨
818 Tequila Blanco
818 Tequila Reposado
818 Eight Reserve
818 Tequila Añejo
Oh, and Also Keeping Up With the Kardashians and The Kardashians
America’s royal family has been on TV since 2007, which means that Kendall has been making TONS of money since she was just a kid. As we mentioned in our breakdown of Kylie Jenner’s net worth, Forbes reported in 2016 that the Kardashians’ salaries were in the “low seven figures.” That said, Variety claimed in 2017 that E! agreed to a “below $100 million” deal that would carry the show through 2020. Kendall presumably got a fairly large cut, although at the time, she wasn’t onscreen nearly as much as her sisters were.
Fast-forward to 2023, and the Kardashians have officially made the switch from E! to Hulu—like, they’re about to come out with their third season on the streamer in just a few weeks. That means not only do we have to turn to Hulu yet again to watch the show, but the famous family may have lowkey manifested making that $100 million because that’s reportedly what they’re getting from the platform in their initial lucrative two-season deal.
So, What’s Kendall’s Total Net Worth?
According to Celebrity Net Worth, that would be $60 million, which is a whopping $15 million more than when we last reported on her net worth back in November 2022. No thoughts, just:
Contributor
Mehera Bonner is a celebrity and entertainment news writer who enjoys Bravo and Antiques Roadshow with equal enthusiasm, She was previously entertainment editor at Marie Claire and has covered pop culture for over a decade.
