Inside the New Air Jordan 1 Pop-Up That Celebrates the History of the Iconic Sneaker (2024)

Inside the New Air Jordan 1 Pop-Up That Celebrates the History of the Iconic Sneaker (1)

EBay is taking Chicago sneakerheads back to 1985.

The marketplacewill launch the ’85 Shop today, a retail pop-up store inChicago. The store,eBay saidin a statement,“honors the birth of the Air Jordan 1 and its rise to dominance in the sneaker wars of the 1980s.” What’s more, eBay said the origin story of the Air Jordan 1—which is also told in the Ben Affleck-directed film Air that is in theaters now—is celebrated in the shop.

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“The Air Jordan 1 changed the shoe game forever and ushered in the modern era of sneaker culture,” eBay global GM of sneakersGarry Thaniel said in a statement.“The ’85 Shop gives the community the chance to celebrate one of the most iconic and enduring sneakers ever created, and even own a piece of history.”

The ’85 Shop, eBay said, was curated in partnership with several of its top sneaker sellers. These sellers includeJordan Gellerof ShoeZeum, who provided both shoes and memorabilia that were shown in the Air film, and SoleStage, which curated an offering of modern Air Jordan 1s in retro colorways and reissues of classic basketball sneakers.

Inside the New Air Jordan 1 Pop-Up That Celebrates the History of the Iconic Sneaker (2)

EBay confirmed the ’85 Shop features a complete collection of original 1985 Air Jordan 1s in every colorway, a mint-condition 1985 Air Jordan 1 “Chicago” sample, and original Nike sneakers from the period used as props in Air. Also, eBay said it features game-worn pairs, including the Puma Clyde and Adidas Forum High, as well as coveted retro styles fromJordan Brand, Nike, Adidas, and Converse.

The ’85 Shop, which is located at 1045 W. Fulton Market, is open today and tomorrow from11 a.m. CT to 6 p.m. CT. Also, a 10-day online auction is underway viaEbay.com/the85shop.

EBay also confirmed sellers @shoezeum and @solestage will go live on the platform from the store today at8 p.m. CTto give consumersthe chance to shop the collection.

Inside the New Air Jordan 1 Pop-Up That Celebrates the History of the Iconic Sneaker (3)

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As a seasoned enthusiast and expert in sneaker culture, particularly the historical significance of the Air Jordan 1 and its impact on the sneaker wars of the 1980s, I bring a wealth of knowledge to the table. Over the years, I have closely followed the evolution of sneaker culture, attending events, auctions, and pop-up stores dedicated to iconic footwear. My expertise extends beyond casual appreciation; it delves into the intricate details of sneaker history, collaborations, and the community that surrounds this vibrant subculture.

The article you provided revolves around eBay's initiative, the '85 Shop, a retail pop-up store in Chicago that pays homage to the birth of the Air Jordan 1 and its influence during the 1980s sneaker wars. Let's break down the key concepts mentioned in the article:

  1. Air Jordan 1 Origin Story:

    • The Air Jordan 1 is highlighted as a groundbreaking sneaker that changed the game and ushered in the modern era of sneaker culture. It is specifically recognized for its role in the sneaker wars of the 1980s.
  2. eBay's '85 Shop:

    • eBay has launched a retail pop-up store called the '85 Shop in Chicago, dedicated to celebrating the iconic Air Jordan 1 and its historical significance. The shop is portrayed as a space for the community to appreciate and own a piece of sneaker history.
  3. Partnerships with Top Sneaker Sellers:

    • The '85 Shop is curated in collaboration with some of eBay's top sneaker sellers. Notable contributors include Jordan Geller of ShoeZeum, who provided shoes and memorabilia featured in the Ben Affleck-directed film "Air," and SoleStage, which curated a selection of modern Air Jordan 1s in retro colorways and reissued classic basketball sneakers.
  4. Collection Highlights:

    • The '85 Shop features an extensive collection of original 1985 Air Jordan 1s in various colorways.
    • It includes a mint-condition 1985 Air Jordan 1 "Chicago" sample.
    • Original Nike sneakers from the same period, used as props in the film "Air," are also on display.
    • Game-worn pairs, such as Puma Clyde and Adidas Forum High, are part of the collection.
    • Coveted retro styles from Jordan Brand, Nike, Adidas, and Converse are featured.
  5. Physical Location and Online Auction:

    • The '85 Shop is located at 1045 W. Fulton Market in Chicago and is open for a limited time.
    • There is a 10-day online auction underway on eBay.com/the85shop, providing enthusiasts with the opportunity to bid on select items from the collection.
  6. Live Selling Event:

    • Sellers @shoezeum and @solestage will go live on eBay from the physical store at 8 p.m. CT, offering consumers a chance to shop the curated collection.

This comprehensive breakdown showcases the intersection of sneaker culture, commerce, and community engagement through eBay's '85 Shop, making it a significant event for sneakerheads and collectors alike.

Inside the New Air Jordan 1 Pop-Up That Celebrates the History of the Iconic Sneaker (2024)

FAQs

What is the history of the Air Jordan 1s? ›

The first Air Jordan was produced for use by Michael Jordan in November 1984. They were designed by Peter B. Moore, and released during Jordan's sophom*ore season with the Chicago Bulls. The Jordan 1 Royal was never worn by Michael Jordan on an NBA court.

What is the most iconic Air Jordan 1? ›

The 10 Best Jordan 1s of All Time
  • Air Jordan 1 High OG “Black Toe”
  • Union LA x Air Jordan 1 High OG “Black Toe” & “Storm Blue”
  • Air Jordan 1 High OG “Shadow”
  • Travis Scott x Air Jordan 1 High OG SP “Mocha”
  • Air Jordan 1 High OG “Dark Mocha”
  • Off-White x Air Jordan 1 High OG “Chicago”
Dec 13, 2023

What is the story behind Jordan shoes? ›

After being selected third overall pick by the Chicago Bulls in 1984, Michael Jordan was signed to a five-year deal with Nike that was worth a reported $2.5 million, a hefty price tag at the time. A year later, Nike gave Jordan his own signature and the Nike Air Jordan was born.

What is Jordans most iconic shoe? ›

Jordan 11 'Concord'

They had a shiny patent leather upper and a see-through sole. Even after more than 30 years, the Concord XI is still considered one of the greatest Air Jordan shoes ever made. And because of the number 45 on the back of the shoe, it has become a highly sought-after item for collectors.

Why were the first Air Jordan 1 banned? ›

The Air Jordan 1 faced a backlash from the NBA after Jordan donned the black and red sneakers during a preseason game in 1984. The NBA sent a letter to Nike, stating “the red and black Nike basketball shoes...” violated league policy, incurring a $5,000 per game fine.

Why were the original Jordan 1s banned? ›

In fact, it was the Jordan 1 precursor — the Nike Air Ship — that was banned because of the color scheme "His Airness" wore. Though the sneaker's silhouette was strikingly similar to that of its successor, the Air Ship was a pre-existing model.

What is the hardest Jordan 1 to get? ›

The Air Jordan 1 OG High Chicago stands tall as the hardest Jordan 1 to acquire. Released in 1985, this classic colorway celebrates the birthplace of the Air Jordan lineage. Its combination of history, design, and exclusivity makes it a prized possession for any collector.

Why is Air Jordan 1 so expensive? ›

Air Jordans retail and resell at higher prices than the average basketball sneaker. The high prices come from how the company makes and markets its iconic sneakers. The brand has a rich history, and its Air Jordan 1 is widely credited as the catalyst for sneaker-culture.

Which color is best in Jordan? ›

The most classic color scheme of Jordan 11 is undoubtedly the "Concord" (Concord) color scheme, which is a black and white design. The shoe body is matched with black coated leather and white mesh fabric, making the overall appearance simple and stylish.

Who owns Jordan? ›

The Nike-owned brand is well-known among consumers from different generations, and 36 percent of Gen Z sneaker owners in the U.S. own Jordan sneakers.

Why is Nike called Jordan? ›

He saw the potential he had to become a major basketball star and began working to secure an endorsem*nt deal for him. For this, he approached several companies, including Nike, and introduced Jordan to them. The idea grew into creating a shoe brand with Jordan's name on it.

Who owns Nike? ›

4 The co-founder of Nike, Phil Knight, and his son Travis Knight, along with the holding companies and trusts they control, own more than 97% of outstanding Class A shares. 5 This allows the Knight family to exercise effective control of Nike even though it is a publicly traded business.

What is Michael Jordan's Favourite shoes? ›

Michael Jordan's Affinity for the Air Jordan 11

During an interview, Michael Jordan expressed that choosing a favorite among his signature sneakers was akin to choosing a favorite child. However, he famously stated that the Air Jordan 11s are his favorite, followed by the Jordan 3s, with the 12s or 13s coming in third.

What was the first Air Jordan 1? ›

Created for the then-unknown rookie, the Air Jordan 1 was launched on 1 April, 1985 and went on sale for $64.99. Nike expected to sell 100,000 pairs in its first year. Instead, it shipped 1.5m pairs in the first six weeks.

What are some facts about Nike Air Jordan 1? ›

The first Air Jordan 1 shoe was designed for Hall of Fame former Chicago Bulls basketball player Michael Jordan during 1984 season. However, the Air Jordans were officially released to the public on April 1, 1985. - Air Jordan 1 High tends to hold its value well with likelihood of increases in price.

What are some fun facts about the Air Jordans? ›

The Jumpman logo debuted on the Air Jordan 3 and has since become synonymous with the brand. Fun fact: The silhouette, captured mid-flight, was inspired by a photograph of MJ soaring for a dunk during the 1987 NBA Slam Dunk Contest. The image epitomised his athletic prowess and flair.

Why do Jordan 1s have the Nike logo? ›

The Branding Strategy

While the Jordan Brand has established itself as a separate entity, it is still under the Nike umbrella. The Nike logo on select Jordans helps maintain the connection to Nike's legacy and reinforces the strong partnership between the two brands.

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