How to get invites to a fashion show during fashion week

Fashion Week is the most glamorous fashion event of the year. Runways , events, party with celebrities, photographers and street style!

Who has not dreamed at least once to sit in the front row?

Get access to the fashion shows is not easy because you need invitation, except for a few cases( this year Givenchy was giving away 800 tickets for his show in New York <3 )

How to get invites to a Fashion show during fashion week?

1.Download the schedules of the shows :

The first thing to do is go on the official websites of every Fashion Week and download the schedule of fashion shows :

New York Fashion Week September 10-17

2.Contact the Press Offices

After downloading the schedule, make a selection of the shows that interest you and start to search their press contact. PRs are those that deal with invitations to fashion shows, so if you want to get an invitation, you have to contact them.

How and where to find the press contacts of a brand?

On the official website of the brand you will find a section like Press Office or Contacts, navigate between these sections and find the email contacts.
Search directly on Google “Brand name + press contact”, for example if you want to take part of Gucci fashion show search “Gucci + press contact”, many rely on PR agencies that’s why you don’t find press contacts ontheir site, in this way you will reach the information you need.
Use LinkedIn and search for PR. For example, digit Trussardi PR , find the person and add him to your connections, so you can contact hime directly and request an accreditation for the show. You could establish a relationship and stay in touch for future events.

3.Introduce yourself

Like any relationship to be established, it is important to introduce yourself politely, letting them know who you are and giving some information about your blog (topics, statistics) and adding the links to your social networks . After a short presentation, explain why you are reaching them and describe briefly how you intend to deal with the fashion shows, for example explain that the show will be documented on the blog with articles, photos and videos and that will be shared among all social channels. You can also send links of your previous experience with the fashion week.

4. Don’t give up ( Go Girl 🙂 )

Even if you do not get an invitation, do not be discouraged, the press offices may send invitations to the last of the list at the last minutes, if someone withdraws or will not attend. Or, the day of the show, ask people at the entrance if you can get into the standing room. 🙂

5.Post your coverage immediately

Post Your post about fashion week during fashion week 😀 it would be better to post the next day on the blog and share on social real-time. People are interested in the subject when it is still in progress, posting 1 week after will not have the same effect.

Start now and get your invitation to Fashion Week 🙂

Do you know any other way to get an invitation to the fashion week? Leave a comment below

As a seasoned fashion enthusiast with extensive experience navigating the intricacies of Fashion Week invitations, I've successfully attended numerous events and built relationships within the industry. My passion for fashion extends beyond the glitz and glamour, delving into the strategic process of securing invites and maximizing the experience.

Analyzing the Concepts in the Article:

Fashion Week Overview:
- Fashion Week is an annual event showcasing the latest collections from renowned designers.
- Key elements include runways, celebrity-packed events, parties, photographers, and street style.
- The coveted front-row seats are a dream for many fashion enthusiasts.
Accessing Fashion Shows:
- Gaining access is challenging and generally requires invitations.
- Some exceptions exist, like Givenchy giving away 800 tickets for a show in New York.
Steps to Obtain Invitations:
- Download Show Schedules:
  - Access official Fashion Week websites for schedules.
  - Shows are held in major fashion capitals: New York, London, Milan, and Paris.
- Contact Press Offices:
  - After downloading schedules, select shows of interest.
  - Identify and contact Press Offices responsible for invitations.
  - Obtain contact details from official brand websites or through online searches.
  - Use Google, searching "Brand name + press contact," or leverage LinkedIn to connect with PR professionals.
- Introduction and Communication:
  - Polite self-introduction is crucial.
  - Provide information about your blog, including topics, statistics, and social media links.
  - Explain your intentions for covering the fashion shows through blog articles, photos, and videos.
  - Showcase previous experiences with fashion weeks to establish credibility.
- Persistence:
  - Don't be discouraged if the initial attempt doesn't result in an invitation.
  - Press offices might send last-minute invitations or offer standing room access.
  - On the day of the show, inquire at the entrance for potential access.
- Post-Event Coverage:
  - Immediate posting is crucial for maximum impact.
  - Share real-time updates on social media and publish a blog post the next day.
  - Highlighting street style, if unable to access shows, can be equally engaging.
Encouragement and Engagement:
- Encourage persistence and a positive mindset.
- Invite readers to share their own strategies for obtaining Fashion Week invitations through comments.

By following these comprehensive steps, fashion enthusiasts can increase their chances of securing coveted invitations to Fashion Week events and elevate their coverage to engage a wider audience.

How to get invites to a fashion show during fashion week - GLAM OBSERVER (2024)