How to buy clothes that last | Fashion Takes Action (2024)

Overwhelmed – the feeling many of us feel when we go shopping. There are too many brands selling too many styles, resulting in too many items to choose from. We therefore find ourselves facing hard choices about what to buy. This is where my checklist comes in to save the day.

What I have learned over the years is that it’s not enough for an item of clothing to simply be pretty. It also needs to be durable enough to last in my wardrobe for years to come. Most of my personal “fashion fails” have occurred after I found myself quickly choosing items solely based on how they look. Now, don’t get me wrong, I love beautiful clothes. That’s why I also care about being able to wear them for as long as possible.

With this in mind, I put together a small checklist to have in your back pocket when you’re shopping, and before you run out and buy new, keep in mind that this works just as well for second hand pieces! My checklist will take you step-by-step through the methods I have learned – be it from my mom who works in the textile industry, or just lessons learned following my bad shopping experiences.

1. Check the seams

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You have spotted your dream item. Look at the quality closely, starting with the seams.Pull the seams to see if the garment is tightly sewn. If it looks like it will fall apart, let it go. This quick test might just save you from a bad purchase.

2. Read the labels

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And not just when buying a brand-name piece. Read garment labels to also learn more about the items you plan to buy, from its material, exact size, and the *very relevant* washing instructions. For example, if it says “dry clean only”, you might want to reconsider whether the item is really worth it.

3. Is everything secure?

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I, for one, love garments with small details like buttons or other trims. If you do too, make sure they are there and are well-secured, to avoid losing them on your first wear. Also, don’t forget to look inside the item to see if it comes with replacement components, should you need them down the line.

4. Know your materials

Only buy materials you’re comfortable wearing. The best way to decide is to simply try the garment on and see how it feels on your skin. There are tons of materials that look visually appealing but that just don’t work for you.

In terms of material quality beyond the different types of materials (cotton vs. polyester), here are some other quick checks you can do: Is it too see-through, or too light and discoloured?

5. Look for imperfections

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So everything’s perfect so far. It might be worthwhile to check again. Does your item have any visible flaws like stains or small holes. If yes, are they easily repairable (ie. if buying second hand)?

6. Does it really fit?

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When trying an item on, be brutally honest with yourself. Is it really your size? Do you feel completely comfortable in it? Does its form feel right or is there something weird about it that makes you ask – is it supposed to sit like this? If it feels wrong, it usually is. And be kind to yourself in that process. It not fitting correctly doesn’t have anything to do with you or your size. It’s just the cut of the item.

7. Consider the brand

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When buying items that require a larger investment (ie. knitwear, outerwear), look for brands that offer repair service, if/when it becomes necessary. This will save you a lot of time and money, and make your new favourite item last much longer.

8. Think of outfit combinations

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Did your item survive the quality check? Then I only have one more question for you. Will you really wear it more than once? What about more than 30 times? Before buying it, think about how it will fit in your wardrobe and existing lifestyle, to avoid it landing in the back of your closet or worse, the landfill.

You’re now good to go! Next time you’re shopping (ideally second hand but even new), consider this checklist. Choose well and make your purchases last. It only takes a couple of minutes but can help you pick an item that will last a lifetime.

How to buy clothes that last | Fashion Takes Action (2024)

FAQs

How to buy clothes that last | Fashion Takes Action? ›

Look at the quality closely, starting with the seams. Pull the seams to see if the garment is tightly sewn. If it looks like it will fall apart, let it go. This quick test might just save you from a bad purchase.

How to buy clothes that will last? ›

Shop for quality over quantity.

Higher quality pieces often last longer. Check the workmanship of your clothing. Check seams and zippers. Shop with durability in mind even if it is somewhat more costly.

What is fashion takes action? ›

Fashion Takes Action (FTA) is a non-profit organization established in 2007 to advance sustainability in the entire fashion system through education, awareness, research and collaboration.

What do consumers consider when buying clothes How do you make buying decisions? ›

Size and fit is #1 on the list; 92% of consumers consider this when considering a clothing purchase. 86% consider comfort, and 78% feel overall quality is important. Nearly three-quarters (74%) want to understand what a product looks like on people in real life.

How to shop without supporting fast fashion? ›

How can I buy ethically?
  1. Shop local, small businesses​
  2. Look at prices and think about labor costs​ (the cheaper an item is the more likely its fast fashion)
  3. Buy second hand​
  4. Learn how to identify ethical brands from fast fashion​ (theres many apps for that)
  5. Do not over purchase.
Mar 2, 2023

What type of clothing lasts the longest? ›

— cotton, linen, silk, wool, hemp, etc. — which will last the longest in your closet. Specifically, silk was found to be the longest-lasting fabric in terms of how long it remained in use, with wool in second place.

How to buy clothes when broke? ›

Check out your local thrift store

Visiting a local thrift store is one of the most popular ways to shop sustainably. Thrift stores provide access to large selections of secondhand clothing for low prices, and give old clothes a new home, preventing them from ending up in landfills.

What are the 5 buying decisions? ›

The consumer decision-making process involves five basic steps. This is the process by which consumers evaluate making a purchasing decision. The 5 steps are problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation.

What factors do people consider when buying clothes? ›

Here are some important aspects to consider while buying and wearing clothes to make more effective wardrobe selections and create beautiful outfits.
  • Color.
  • Materials.
  • Cost.
  • Season.
  • Consider your body type.
  • Texture.
  • Check the size.
  • Occasion.
Aug 24, 2022

How do people decide on what to buy? ›

They compare competitors. Some 87% of buying decisions begin with research conducted online, usually on Amazon or Google. Product quality and seller reputation matter, of course. But what about when the product matches the customer's needs and they trust the seller?

How do you break into fashion buying? ›

Here's my step by step guide to launching a career in fashion buying...
  1. Research fashion jobs, trends and industry innovations. ...
  2. Get experience working in the fashion industry. ...
  3. Get a fashion degree. ...
  4. Get more experience working in fashion! ...
  5. Apply for fashion internships. ...
  6. Increase your visibility, online and offline.

Why shouldn't you buy fast fashion? ›

The fast fashion industry is responsible for 8-10% of the world's carbon emissions. Post-production, the majority of fast fashion pieces end up in landfills. Three out of five fast fashion garments will end up in a landfill within a year and 80% of all clothing is landfilled or incinerated.

How to choose long-lasting clothes? ›

Read labels

Like food, clothing labels can tell you a lot of about what a garment is made from and where it was made. (Though where the fabric was made may be different than where the item was sewn together.) Look for natural materials and avoid blends of natural and man-made fibers.

How many years should clothes last? ›

Every garment will wear out after repeated wearing and washing. On average, an item of clothing lasts around five years before being thrown away.

What do stores do with unsold clothing? ›

Others will send the clothes to their own outlet stores. Or sometimes the fabric is recycled to make new clothes. Unfortunately, it's not all good. A lot of stores actually dispose. or destroy their unsold inventory, which means the clothes will get sent to landfills. or literally be burned.

How do I choose clothes to keep? ›

Consider: 'Is the item the best version of itself? ' Don't let thriftiness win at the expense of looking put together. If a garment has stains, fading, sagginess, uncontrollable pilling, or fits you poorly, take it to the tailor or donate it (and get yourself a new, better-fitting version).

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