How can you use robo-advisors to offer low-cost investment advice? (2024)

Last updated on Nov 26, 2023

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What are the benefits of robo-advisors?

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How do you choose a robo-advisor?

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How do you set up a robo-advisor account?

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How do you monitor and adjust your robo-advisor portfolio?

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How do you use robo-advisors to offer investment advice to others?

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Here’s what else to consider

Robo-advisors are automated platforms that provide investment advice based on algorithms and data. They can help you create and manage a diversified portfolio of stocks, bonds, ETFs, and other assets, without charging high fees or requiring much human interaction. In this article, you will learn how to use robo-advisors to offer low-cost investment advice to yourself or your clients.

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1 What are the benefits of robo-advisors?

Robo-advisors have several advantages over traditional financial advisors. First, they can lower your costs by charging a flat or percentage-based fee, instead of commissions or hourly rates. Second, they can save you time and hassle by handling the tasks of asset allocation, rebalancing, tax optimization, and reporting. Third, they can reduce your biases and emotions by following a consistent and rational strategy, based on your risk profile and goals.

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2 How do you choose a robo-advisor?

When selecting a robo-advisor, you should take into account various factors, such as the minimum investment required to open an account, the range of asset classes offered, the investment strategy used, whether or not it provides access to human advisors, and the customer service available. Some robo-advisors have a minimum investment requirement, while others don't; some offer a wider range of asset classes than others; some use passive investing while others use active investing; some offer access to human advisors and some don't; and some provide more customer service than others. Evaluating these factors can help you choose the best robo-advisor for your needs.

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  • Criteria for Selecting a Robo-Advisor: When choosing a Robo-advisor, consider the underlying algorithmic robustness, diversity in asset classes, and adaptability to market changes. The choice should reflect the investment philosophy - passive index-following or an active management approach. For professionals, integration capabilities with existing financial planning tools are also crucial.

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3 How do you set up a robo-advisor account?

Setting up a robo-advisor account is usually simple and fast. You will need to provide some basic information, such as your name, email, address, and social security number. You will also need to link your bank account or transfer funds to your robo-advisor account. Then, you will need to answer some questions about your investment objectives, time horizon, risk tolerance, and personal preferences. Based on your answers, the robo-advisor will generate a customized portfolio for you, which you can review and modify if needed. Once you approve your portfolio, the robo-advisor will start investing your money according to its algorithm.

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  • Setting Up for Success: Onboarding involves more than just filling out forms; it's about aligning investment strategies with individual risk profiles and financial goals. Effective setup ensures that the robo-advisor operates within the parameters that best suit the user's or client’s needs.

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4 How do you monitor and adjust your robo-advisor portfolio?

One of the benefits of robo-advisors is that they do most of the work for you. They will automatically rebalance your portfolio to maintain your target asset allocation, optimize your portfolio for tax efficiency, and generate reports and statements for your review. However, you should still monitor your portfolio performance and check your account regularly. You should also update your robo-advisor if your financial situation, goals, or risk appetite change, so that it can adjust your portfolio accordingly. You can also make manual changes to your portfolio, such as adding or withdrawing funds, or changing your asset allocation, but you should be aware of the potential fees and tax implications.

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  • Active Monitoring and Dynamic Adjustments: Active monitoring is critical despite the automated nature of robo-advisors. Market dynamics are ever-changing, and periodic adjustments may be necessary to align with new financial goals or risk appetites. For financial advisors, this is an opportunity to add value through personalized advice and adjustments.

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5 How do you use robo-advisors to offer investment advice to others?

If you are a financial professional, such as a planner, advisor, or coach, you can use robo-advisors to offer investment advice to your clients. You can either partner with a robo-advisor platform, or create your own using a white-label solution. By using robo-advisors, you can leverage the technology and efficiency of automated investing, while adding your own value and expertise. You can also focus more on building relationships with your clients, understanding their needs and preferences, and providing holistic financial guidance. You can charge your clients a fee for your services, either on top of or instead of the robo-advisor fee.

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  • Future-Proofing Investment Advice: The FinTech landscape is rapidly evolving. Staying abreast of advancements in AI, regulatory changes, and emerging trends in robo-advisory services is crucial. Embracing these changes can provide a competitive edge and better service to clients.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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  • Robo-advisors should be the default choice against which other investment opportunities are measured against. So instead of starting with a traditional, more expensive investment approach as the default, you should carefully consider whether the promised excess risk-adjusted return from such investments outweigh the lower cost from robo-advisors.

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  • Ethical and Regulatory Considerations: With AI-driven advice, adhering to ethical standards and regulatory guidelines is paramount. Ensuring transparency, mitigating biases in algorithmic decision-making, and maintaining client privacy should be top priorities.

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