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Define your goals
2
Choose a framework
3
Engage your stakeholders
Be the first to add your personal experience
4
Tell your story
5
Innovate and improve
6
Celebrate and inspire
7
Here’s what else to consider
Demonstrating your sustainability commitment is not only good for the planet, but also for your reputation, customer loyalty, and competitive advantage. But how can you show that you are serious about integrating environmental, social, and governance (ESG) factors into your business strategy and operations? Here are some tips to help you communicate your sustainability efforts effectively and authentically.
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- My Tra Vu Sustainability Manager @ Home Credit Vietnam | LinkedIn Top Voice in CSR 2
- Antonio Vizcaya Abdo LinkedIn Top Voice | Sustainability Advocate 1
1 Define your goals
The first step to demonstrate your sustainability commitment is to define your goals and align them with your vision, mission, and values. What are the most relevant and material ESG issues for your industry, stakeholders, and context? How do you measure and report your progress and impact? How do you ensure that your goals are SMART (specific, measurable, achievable, relevant, and time-bound)? Having clear and consistent goals will help you communicate your sustainability purpose and direction.
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- Fernando Redivo Policy Strategist | Systems Thinking Specialist | Sustainability Champion
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Context: Research industry ESG challenges and consult frameworks like UN SDGs.Alignment: Match goals with company vision, mission, and values.SMART Goals: Be precise (e.g., "reduce plastic by 20%"), measurable, achievable, relevant, and time-bound (e.g., "by 2025").Measure & Report: Use data systems, report transparently, and consider third-party verification.Review: Periodically refine goals based on feedback.Communicate: Train employees, update stakeholders via media.Accountability: Assign goal responsibility and monitor.
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2 Choose a framework
The next step is to choose a framework that guides your sustainability reporting and disclosure. A framework is a set of standards, principles, and indicators that help you structure and present your sustainability information in a credible and comparable way. There are many frameworks available, such as the Global Reporting Initiative (GRI), the Sustainability Accounting Standards Board (SASB), the Task Force on Climate-related Financial Disclosures (TCFD), and the United Nations Global Compact (UNGC). Choosing a framework that suits your needs and expectations will help you demonstrate your sustainability performance and accountability.
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- My Tra Vu Sustainability Manager @ Home Credit Vietnam | LinkedIn Top Voice in CSR
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It's not essential to adhere to a single sustainability framework for reporting and disclosure. Instead, it's crucial to gain a comprehensive understanding of the available frameworks, carefully consider your business context and model, and identify the indicators that best reflect your achievements and progress. A tailored sustainability framework should align with your specific sustainability goals and accurately portray your business's sustainability efforts.
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3 Engage your stakeholders
The third step is to engage your stakeholders in your sustainability journey. Stakeholders are the people and groups that affect or are affected by your business activities, such as customers, employees, investors, suppliers, regulators, communities, and NGOs. Engaging your stakeholders means listening to their needs, expectations, and feedback, involving them in your decision-making and goal-setting, and collaborating with them on solutions and innovations. Engaging your stakeholders will help you demonstrate your sustainability responsiveness and transparency.
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4 Tell your story
The fourth step is to tell your story in a compelling and authentic way. Your story is the narrative that connects your sustainability goals, actions, and outcomes with your brand identity, values, and culture. Telling your story means using different channels and formats, such as websites, blogs, social media, newsletters, podcasts, videos, case studies, and events, to showcase your sustainability achievements, challenges, and learnings. Telling your story will help you demonstrate your sustainability personality and differentiation.
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- Antonio Vizcaya Abdo LinkedIn Top Voice | Sustainability Advocate
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The most engaging approach to conveying your sustainability narrative hinges on concrete and ambitious actions that substantiate genuine progress. These actions should be underpinned by rigorous scientific methodologies, bolstering their credibility and impact. Furthermore, it's imperative to communicate in a manner that transcends specialized terminology, ensuring accessibility and comprehension for all stakeholders, irrespective of their expertise in sustainability.
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5 Innovate and improve
The fifth step is to innovate and improve your sustainability practices continuously. Sustainability is not a one-time project or a static state, but a dynamic and evolving process that requires constant learning, adaptation, and improvement. Innovating and improving means seeking new opportunities, ideas, and technologies to enhance your sustainability performance, impact, and value creation. It also means addressing gaps, risks, and failures, and learning from them. Innovating and improving will help you demonstrate your sustainability leadership and excellence.
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Embrace platforms like OpenIDEO or the Ellen MacArthur Foundation's Circulab (and many others), which foster innovation in sustainability. These communities champion the circular economy, offering tools and insights to refine green practices. By tapping into such resources, you ensure your sustainability journey is ever-evolving, informed, and impactful.
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6 Celebrate and inspire
The sixth and final step is to celebrate and inspire others with your sustainability commitment. Celebrating and inspiring means recognizing and rewarding your achievements and contributions, as well as those of your stakeholders, partners, and peers. It also means sharing your insights, best practices, and lessons learned, and encouraging others to join you in your sustainability journey. Celebrating and inspiring will help you demonstrate your sustainability passion and influence.
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- My Tra Vu Sustainability Manager @ Home Credit Vietnam | LinkedIn Top Voice in CSR
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Recognizing the importance of celebration and inspiration is vital in acknowledging that sustainability is not merely the responsibility of sustainability professionals, managers, or C-suite executives. Instead, it should be a collaborative endeavor involving the active participation of all stakeholders. Each party plays a pivotal role in this ongoing journey.
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To celebrate both success and failures are important in sustainability. The key to all this is storytelling. While the celebrating of sustainability successes show organisation commitment towards continual improvement to be sustainable. To celebrate failures and formulate valuable organisational sustainability know-hows would inspire others within the organisation to step up and to contribute to sustainability efforts. This will inspire diversity of viewpoints and skillsets and would only seek to enhance the efficacy of the sustainability efforts of the organisation. It will also avoid tunnel vision as well as groupthink.
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7 Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?
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It's important to see in your Corporate environment what activities has been occurred and in what way can be linked with strategic mindset environment.Also an important part is to embed the ESG plan in your new admissions onboard information as other relevant information that create a connection between Employees and Company.The best way to demonstrate something, in my point of view, is showing the way and getting confidence from your Stakeholders, internal and external. Another example is sharing relevant information with your employees in a site or portal, where everyone can reach correct data.Be direct, straight and clear in your message: what feels right is usually right.
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