History Happenings: When fur coats were in fashion (2024)

Linn County’s original inhabitants — and the pioneers that followed — trapped, wore and traded fuzzy animal coats to protect themselves against the elements.

Fast forward to more recent times, and you may recall reading the obituary of longtime local furrier Al Berger, who died in 2006 at the age of 86.

Those early days and Berger’s passing serve as the fitting first and almost-last chapters of a once vibrant local fur trade that saw tremendous growth and a lot of tailoring before finally falling out of fashion.

Schoen’s

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In 1885, Nathan Schoen was the first furrier listed in a Cedar Rapids city directory. His typical listings and ads of the time read: “Practical Furrier, all kinds of Fur Garments made to order, made over and repaired. 119 N. 3rd St.”

Various tanners and tailors advertised furs and fur goods before then, but Schoen hung his hat on the notion that a town’s need for furs could sustain a business.

Mitvalsky’s

The Mitvalsky fur business grew out Frank Mitvalsky Sr.’s experience as a butcher and cattle buyer dating back to the 1880s.

In 1913, Frank Sr. and his son, Frank Jr. (who had worked for hide producers Ohsman & Sons Co.), hung a shingle as Cedar Rapids Hide & Produce Co., specializing in tanning hides for robes and coats.

F.S. Mitvalsky & Co, better known as Mitvalsky’s, would become a front-of-mind local name for all things related to furs. By 1942, the city directory had category listings for raw fur dealers, fur dealers and furriers, fur manufacturers, fur repairing and remodeling, and fur storage. F.S. Mitvalsky & Co was listed under each heading.

Frank Jr.’s son, Richard J., would own and run both businesses until he retired in 1987. At one point, he was one of the largest raw fur shippers for the Hudson Bay Co. of London. His stepmother, Anna C. Mitvalsky, was also in the family business, serving as its president for decades.

Mitvalsky’s had locations in Cedar Rapids and Waterloo and operated its own rendering plants.

Berger’s

Alfred Berger brought his family’s fur trade know-how to the area in 1941. He was born in Vienna, Austria, in 1919. His uncle, David Berger, a religion professor at Coe College, was his connection to the area.

Berger worked for the Schoen family before starting his own business at his house in 1945 on Seventh Avenue, just before the big bend after entering Marion from Cedar Rapids.

Berger Furriers started as a living room showroom. It expanded over the years to include a tailoring shop, an office and a storage vault. Berger employed more than a dozen full-time employees at one point, which included buyers and sellers in New York.

Reality coat check

By the 1870s, the Victorians had shed the brute notion of merely wrapping one’s self up in a warm fur. They were wearing silk coats lined and trimmed with fine-haired fur, and this amplified the notion of paying an ultra-premium for rare furs.

By the late 1940s and early ’50s, Hollywood stars were wrapping themselves in fur items like chinchilla hats, ermine gloves, lynx scarves, sable stoles, fox boots and, of course, mink coats.

The ensuing aspirational demand for luxury furs ushered in look-alike furs that came with names like “coney” (rabbit), “lapin” (rabbit), “mountain sable” (dyed bassarisk) and “Hudson seal” (black-dyed muskrat).

A 1952 act of Congress required makers of fur clothing to start using the real names of the animal skins being sold, but the public penchant for penny-pinching pelts would persist until the popularity of mink peaked in the ’80s.

That’s when full-length minks sold for $5,000 to $50,000 and would occasionally make fashion magazine news when sold for $300,000 to $400,00.

Storage

It’s no wonder, then, that the Greatest Generation put so much energy into protecting the fur coats from moths.

Local department stores like Armstrong’s and independent furriers like Mitvalsky’s one-upped each other in a newspaper ads for summer storage of furs, boasting of their vault sizes, constant cold temperatures and scientifically proven methods for killing fur-eating bugs.

Re-use

Recycling grandma’s prized, long fur coat into a new garment more compatible with the next generation’s fashions was always part of the furrier’s trade.

Some of the oldest furrier ads in Linn County newspapers tout the proprietor’s ability to transform old hairy coats into sleek, shaved fur items likes robes and vests.

Furgotten?

Technically, the last chapter on the local fur trade hasn’t been written and probably never will be. You’re a Google search away from finding local folks in the business of buying and selling some kind of fur, as well as making garments, blankets and other things with it.

The local fur industry, however, is far from its heyday of having several well-known local furriers running half-page Fur Coat Month ads in The Gazette every August.

Joe Coffey, a freelance writer and content marketer in Cedar Rapids, writes this monthly column for The History Center. Comments: coffeygrande@gmail.com

An F.S. Mitvalsky & Co. truck is shown in Cedar Rapids in the 1950s. The business had a store in Waterloo and a cold storage vault it said could hold more than 10,000 fur coats. The company also operated its own rendering plant. (The History Center/Nesper Sign Collection)

The cover of the September 1957 Junior League of Cedar Rapids magazine featured two women and a girl looking over a fur coat. By the 1980s, a full-length mink coat cost $5,000 to $50,000 and up. That’s $17,000 to $175,000 in today’s dollars. (Submitted)

This ad for N. Schoen, the “practical furrier,“ appeared in the Cedar Rapids City Directory and offered summer storage of furs. (Submitted)

Fur storage was big business in Cedar Rapids, as evidenced by this 1962 Armstrong’s ad in The Gazette. At the time, Armstrong’s fur department employed three people and offered free area pickup by bonded messenger drivers. (Gazette archives)

History Happenings: When fur coats were in fashion (2024)

FAQs

What is the history of fur in fashion? ›

Fur is one of the oldest forms of clothing, and is thought to have been widely used by people for at least 120,000 years. The term 'fur' is often used to refer to a specific item of clothing such as a coat, wrap, or shawl made from the fur of animals.

When did fur become popular in fashion? ›

By the late 1940s and early '50s, Hollywood stars were wrapping themselves in fur items like chinchilla hats, ermine gloves, lynx scarves, sable stoles, fox boots and, of course, mink coats.

When were fur coats in style? ›

Entering the 1950s,the production of fur coats was at its peak. There was a variety of fur available. The priciest type on the market was made of mink. The full coat made of the best mink could cost up to $600.

When did fur coats become unpopular? ›

While the birth of PETA and the various anti-fur campaigns of the '80s and '90s have been considered the beginning of the decline of the fur industry, especially as some high profile designers began banning fur altogether during this time (though, that's not to say there weren't resurgences over the years), the entire ...

What is the historical significance of fur? ›

The fur trade contributed to the development of British and French empires in North America. During the 1600's, the prospect of wealth from the fur trade attracted many Europeans to the New World. Traders and trappers explored much of North America in search of fur.

Why is fur important in fashion? ›

Warmth and durability, very practical aspects which no other material could provide at the time, made them unrenounceable not just for clothing, but a wide variety of other practical uses like shoes, water flasks, helmets, bags and much, much more.

What does a fur coat symbolize? ›

Fur coats have always been a symbol of luxury, elegance and success. It is a fashion item that most women want to have in their wardrobe.

Did people wear fur coats in the 1920s? ›

During the 1920s, long raccoon fur coats became a fad among young men and women, particularly those in college. Animal fur had long been a popular material for winter coats, and raccoon fur was a relatively inexpensive option.

Did people wear fur coats in the 70s? ›

Throughout the decades, the fur coat has always been a staple in the closets of the best dressed gents. While fur coats for men were certainly around in the 1900s, the fashion probably peaked in popularity in the 1920's and early 1930's, before it was revived in the 1950s and 1970s.

Why are fur coats popular? ›

Perhaps the most important reason people prefer real furs over other types of winter coats is due to the incredible warmth they can provide, even without being bulky. Most people want a coat that will keep them warm against the harsh winter weather.

What was fur used for mostly in early history? ›

Europeans used furs in variety of ways. Many garments, especially those of the wealthy, were trimmed with the fur of animals such as fox, ermine, and sable. Europeans learned that beaver fur could be made into felt and fashioned into high hats, which soon became fashionable throughout the continent.

Does anyone wear real fur coats anymore? ›

It is worn by indigenous people and the Inuit people for many years, and it is because fur offers amazing insulating qualities. Fur, while not as popular as it once was, is still worn and produced these days. Countries such as China, Denmark, and Poland are known to be their biggest producers.

Why did the fur era end? ›

However, by the mid-19th century changing fashions in Europe brought about a collapse in fur prices and led to the closure of several fur companies. Many Indigenous peoples were plunged into poverty and consequently lost much of the political influence they once held.

Are fur coats illegal in the US? ›

The U.S. has a Fur Products Labeling Act, which mandates that garments containing fur be properly labeled, and it has a Dog and Cat Fur Protection Act, which prohibits dog and cat fur trade in the U.S. This is due, in large part, to the alleged killing of dogs and cats in China for their fur.

What was the most sought after fur? ›

The top three most expensive and coveted furs around the globe are sable, lynx and chinchilla. Each of these furs possess characteristics that make them unique, extremely luxurious and highly sought-after.

What impact did the fur trade have on the lifestyle? ›

The Indigenous peoples became dependent on the trading posts for firearms and ammunition and for European food. Because they were devoting most of their time hunting for the fur trade, they didn't have time to hunt for their own food as they had in the past.

What was the legacy of the fur trade? ›

The fur trade of the Rockies was instrumental in developing the two most important routes for early westward migration and settlement – the Oregon Trail and the Missouri River. The Missouri would afford access to eventual settlement of the northern Great Plains and the northern Rockies during the 1850s and 1860s.

What were three reasons why the fur trade was so successful? ›

The development of the North American fur trade can be attributed to three interrelated economic factors: 1) a bountiful supply of furs; 2) an indigenous and highly motivated fur gathering system that only the Native population could provide through their interest for European goods; 3) a continuing external demand for ...

Why should we stop wearing fur? ›

You can stop the fur industry and other animal cruelty. Nearly 100 million foxes, raccoon dogs, rabbits and other furbearing animals are killed each year in the name of “fashion.” Your generous gift will save them from immense suffering by supporting our work to create a fur-free future.

Why was fur so valuable? ›

Mammal winter pelts were prized for warmth, particularly animal pelts for beaver wool felt hats, which were an expensive status symbol in Europe.

What does fur represent in the Bible? ›

: the hairy coat of a mammal especially when fine, soft, and thick.

Was fur popular in the 80s? ›

Animal Print. At some point in the 80s, animal print became a go-to luxury look. Whether it was actual fur or faux fur print, men and women were sporting their best animal Safari impersonations with the likes of cheetah, tiger, zebra, leopard and giraffe print … on everything. Literally, everything.

Was fur popular in the 90s? ›

Colorful faux fur coats were a key component of '90s style. They'll keep you warm during cold months, while giving your outfit some edgy appeal — similar to Usher's all-yellow ensemble at the Ninth Annual Billboard Music Awards.

Was fur popular in the 30s? ›

Fur stoles and wraps were a mark of the elite in the 30s, 40s and 50s, but were also an aspirational purchase that women of all walks of life aspired to make.

Was fur popular in the 50s? ›

Fur was popular in the 50s, but it was used minimally for things like jacket cuffs or collars.

How much did a fur coat cost in 1980? ›

During its peak, in the early 1980s, a mink coat typically cost $8,000 to $50,000 but could go above $400,000 for all-belly black Russian mink. Today it's a different story.

What jackets were such a big deal in the 80s? ›

Oversized blazers and shoulder pads

A blazer with massive shoulder pads was the favored professional look in the 1980s. The fabric-covered padding was added to clothing to give the illusion of having broader and less sloping shoulders. Blazers were often big and boxy.

What were the jackets in the 80s called? ›

Varsity jackets were all the rage in the 80s and they are making a comeback today. Look for classic models featuring color blocking, stripes, or bold lettering to give any outfit an athletic edge. You can also find modern takes on this style with unique details like metallic accents or embroidered patches.

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