Wednesday October 26, 2022: Lyst releases the latest installment of The Lyst Index report, ranking fashion’s hottest brands and products for the Q3 period (Jul-Sep 2022).
The Lyst Index reveals that:
● Gucci tops the world’s hottest brand ranking for the second consecutive quarter this year, while Prada (+1), Valentino (+1), Miu Miu (+2), Fendi (+1), Diesel (+1) and Versace (+1) all move upwards within the Top 10.
● Prada moves into second position, its highest ever Index placement, with a 44% rise in searches this quarter.
● Italian brands are dominating the Index, with 7 Italian houses rising within the Top 10.
● Big shows and celebrities democratised access to Milan Fashion week, gaining huge results. There was a 2000% spike in searches for Versace after Paris Hilton walked the runway while Dolce & Gabbana climbs three spaces in the ranking, thriving on the controversy of working with Kim Kardashian as collection curator and brand ambassador.
● Bottega Veneta jumps up six positions; shoppers are searching for the luxurious Kalimera bag from Matthieu Blazy’s debut collection, while fashion fans lauded his second show on social media.
● Jacquemus, the only independent label in the Top 20, is still on the rise; the designer’s choice to share his wedding on Instagram deepened the intimate connection he is building with a loyal and engaged customer base online.
We’ve introduced a new section to The Lyst Index report. From now on each quarter we’ll be identifying three brands that are gaining heat the fastest outside of the Top 20. Our new ‘Breakout Brands’ cohort are the smaller but mighty brands to watch; rising fast on a powerful and rapid upwards trajectory.
● Coperni’s Paris show stunt generated over 1 million mentions on TikTok, with searches up 50% quarter-on-quarter for the brand.
● Jaded London’s cargo pants created a halo effect for the brand, as a result searches are up 63% quarter-on-quarter.
● Chopowa Lowena made its highly anticipated debut at London Fashion Week and searches are up 86% quarter-on-quarter.
The Q3 2022 Lyst Index Hottest Products list is now one genderless chart, reflecting the growing popularity of cult items appealing to all.
● Seven out of ten items this quarter were purchased by both male and female shoppers
● Miu Miu’s ballet flats are the hottest product of the quarter, with a 1,100% spike in searches.
● This is the 5th Index appearance for the Birkenstock Boston clog; it is fast becoming the defining shoe of the post-pandemic fashion era.
● The Adidas Samba is the only sneaker to make the list. In Q1 2019 the Top 10 menswear products were all sneakers.
● Patagonia’s Better Sweater fleece is seventh on the Top 10 products list. When the brand’s billionaire founder gave away the company to a charitable trust, we saw an 8% increase in searches for the brand.
● Ugg is back in the Hottest products list, the Tazz slipper is the fourth hottest product in the world, having been worn by multiple celebrities, including Gigi Hadid, Elsa Hosk and Shanina Shaik.
● Balenciaga’s wraparound sunglasses are the hero product behind the season’s biggest eyewear trend, with shoppers hunting for ‘sports’ ‘wraparound’ and ‘rave’ shades.
Gucci Fall Winter 2022
