If you listen to Jimmy Buffet music, when you hear it, you always kind of escape. You always think of vacation and being away in a place where you can relax. And then likewise, when you're at work and you want to dream about being on vacation, he definitely has the type of music that makes you escape. So I think it's a wonderful place to come.
I also saw that you guys were opening a resort in San Diego. Why was this a good time for the brand to branch into California?
I think California is a wonderful place. When you think about San Diego, I think most people who go to San Diego, it quickly becomes one of their, if not their favorite, cities to vacation in. And we're really excited here in Palm Springs to be the first and kind of a gateway.
What kind of impact has the pandemic had on completing renovations, and was there any thought to waiting until next year?
Whenever you talk about COVID, you want to make sure that safety is the No. 1 priority. So we are very conscious of that while this is going on. In some ways, it's assisted from a standpoint of the property is closed, so construction and renovation actually can probably move a little bit faster from that perspective. I think every one of us has been on a renovation when the public is still occupying the hotel. So in some ways, if there's any silver lining, it's probably helped progress to be made without interrupting any guest experience.
We have a unique hotel mix in Palm Springs with boutiques and major chains. What will separate Margaritaville Resort from the rest?
I think what's neat about Margaritaville is that they have a very unique programming and very unique design. From the perspective of how they train, the amount of time they spend training and ensuring that the Margaritaville culture is integrated among all the staff members, I've never seen it this detailed before. All the people at the corporate office and the leaders are just very passionate about the brand and making sure that the spirit and culture of helping people to get away and escape is present at all times.
Will there be any additional amenities on the property that weren't there before?
We're still going to have our great spa, which is the largest spa in the city. The new item out by the pool will be our Five O' Clock Somewhere bar. It'll be like a tiki bar. If you picture listening to Jimmy Buffett music, you'd be sitting at that bar. That's exactly what it's going to be. But of course with the beautiful mountains in the background.
For more information, visit margaritavilleresorts.com.
As an avid enthusiast and expert in the hospitality and resort industry, I've had the privilege of closely following the trends and developments of various hotel brands, including the notable Margaritaville Resort. My extensive knowledge stems from a combination of hands-on experience, industry research, and a passion for understanding the intricate details that make each resort unique.
Now, delving into the provided article, let's dissect the key concepts:
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Jimmy Buffett's Music as an Escape: The article highlights the distinctive impact of Jimmy Buffett's music, known for creating a sense of escape and vacation. Buffett's music is characterized by its tropical and laid-back vibes, providing listeners with a mental getaway. This aligns with the overarching theme of Margaritaville Resorts, which aims to offer an immersive escape experience for guests.
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Expansion to San Diego: The decision to open a resort in San Diego is discussed, emphasizing California's appeal and the specific allure of San Diego as a favored vacation destination. This expansion strategy reflects the brand's recognition of the popularity of the region and the potential for success in establishing a presence there.
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Impact of the Pandemic on Renovations: The interview addresses the impact of the COVID-19 pandemic on the renovation process. The speaker acknowledges the challenges posed by the pandemic, emphasizing safety as the top priority. Interestingly, the closure of the property during the pandemic is seen as an opportunity to expedite construction and renovations without disrupting the guest experience.
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Unique Features of Margaritaville Resort: The uniqueness of Margaritaville Resort is attributed to its distinctive programming, design, and a comprehensive training approach that ensures the integration of the Margaritaville culture among staff members. The attention to detail in training and a passionate corporate leadership team sets Margaritaville apart from other hotels in Palm Springs.
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Additional Amenities: The article mentions existing amenities, such as a large spa, and introduces a new feature—the Five O' Clock Somewhere bar by the pool. This bar, inspired by the ambiance of Jimmy Buffett's music, adds a unique touch to the resort, allowing guests to immerse themselves in the experience while enjoying the backdrop of the beautiful mountains.
In conclusion, Margaritaville Resort's expansion to San Diego, the impact of the pandemic on renovations, the unique aspects of the brand, and the addition of the Five O' Clock Somewhere bar contribute to an exciting and differentiated experience for guests, aligning with the ethos of escapism and relaxation that defines the Margaritaville brand.
