Frequency at which women wear thongs by age U.S. 2017 | Statista (2024)

Almost a fifth of U.S. women, aged from 16 to 25 years, revealed that they wore thongs almost daily as of 2017. In comparison over 85 percent of women over 51 years of age stated that they never wore thongs, showing thongs to be an undergarment favored by younger women in the United States. Briefs were chosen as the nations favored style of women’s underwear.

Underwear market: Thongs

The thong came into vogue in the early 1990s, when it started to become a typical feature of many women’s underwear collections. The thong is type of underwear, which offers the wearer the benefit of being free of the unseemly lines which come from wearing traditional panties. Thongs have gone in and out of fashion over the years, with other styles and trends becoming popular.

Favored brands of underwear

Underwear is big business in the United States. Calvin Klein and Victoria’s Secret are two of the most well-known underwear brands in the United States. The lingerie market in the United States is a multi-billion-dollar industry.

Frequency at which women wear thongs by age U.S. 2017 | Statista (2024)

FAQs

Frequency at which women wear thongs by age U.S. 2017 | Statista? ›

Almost a fifth of U.S. women, aged from 16 to 25 years, revealed that they wore thongs almost daily as of 2017. In comparison over 85 percent of women over 51 years of age stated that they never wore thongs, showing thongs to be an undergarment favored by younger women in the United States.

What percentage of women in the US wear thongs? ›

In fact, more and more Americans are having fun with their underwear styles, with so many to choose from. According to a recent survey, 52 percent of women prefer the panty; 31 percent prefer that arguably uncomfortable skimpy thing called the thong.

How often do women wear thongs? ›

Yes, thongs can be worn everyday. Thongs are created keeping in mind comfort and appearance. Because of the intimate cut, many may turn away from it daily wearing thongs based on hygiene. Thongs are perfectly fine for everyday wear, it all depends on your personal preferences!

What percentage of girls wear G-strings? ›

A quick office survey seems to point to yes, with 48 per cent of women saying they still wear G-strings (Really?

How often should you wear a thong? ›

Avoid wearing thongs every day.

Bacteria can easily travel up the fabric of the thong, which means wearing one every day can make you more prone to infections. Try wearing thongs only during the day or times when they are a needed fashion piece.

Do women normally wear thongs? ›

Some women just prefer thongs. If you're new to them, it may take an hour or two of getting used to, but once they're familiar, many women find them quite comfortable and even preferable to briefs or cheekies. If you prefer them and they don't cause you any problems, you should wear them as often as you like!

Why do American women wear thongs? ›

Many women agree that wearing a thong makes them feel comfortable, especially when wearing yoga pants, jeans, shorts or skirts. There is a perfect balance of comfort and freedom when wearing a thong, so if you pick the right fit and fabric, you are golden.

Are thongs losing popularity? ›

Research from NPD Group reported that thong sales had fallen 7 percent between 2014-2015, whilst other types of underwear such as briefs had increased by 17 percent. However, all is not lost for our trusted thong, 2020 saw the re-emergence of a fashion trend of the past.

Are thongs comfortable for girls? ›

For many people, thongs are especially comfortable because they're lightweight, discrete and sleek. Thanks to their minimal design, thongs are much less likely to bunch up and move around during daily activities. Thongs become less comfortable if they're made from itchy fabrics that don't provide enough coverage.

Why have thongs become so popular? ›

In 1970, fashion designer Rudi Gerneich created the thong bikini. It became popular quickly because in this decade people wanted to look sexier.

What type of girls wear g-strings? ›

There's a lot to know about a very tiny piece of clothing

But before the G-string was de rigueur evening wear for Hollywood elites, it was a risqué, oft-policed garment reserved exclusively for strippers and burlesque performers.

Can boys wear g-strings? ›

They enjoy the feel and freedom of minimal fabric, it's the next best thing go going commando (only better because it's less sticky or revealing), and a male g-string is definitely cool, in every sense of the word.

Do girls like wearing g-strings? ›

Women love to wear thongs and g-strings because of several reasons. The most common one is that they feel more comfortable when working out or playing sports. That's why you will spot many aerobics enthusiasts wearing thongs.

Do thongs ever get more comfortable? ›

As mentioned, though, thongs take some getting used to, so don't give up after just one day. Your first-time thong may cause some initial discomfort, but after a few days, we know you'll become a thong lover for life!

How long should you keep thongs for? ›

So, from a medical standpoint, throwing out your underwear every six to nine months isn't something you need to do, "as long as you're washing them after each use," says women's health expert Jennifer Wider, M.D. And, if you do keep your underwear for longer than six months, it won't automatically lead to a yeast ...

Are thongs less hygienic? ›

Thongs really aren't bad for your vagin*l health

microclimate, or aerobic microflora.

Do thongs feel good for men? ›

Men's Thongs Are Sexy ‒ What More Can We Say? There is serious sex appeal when it comes to men's thongs. After all, thongs provide the right amount of coverage and support, all while revealing more of your abdomen and enhancing the suppleness and contour of your buns and thighs.

When did thongs become popular? ›

Thongs didn't hit the mainstream fashion industry until around the 1980s. Thongs hit pop culture in a unique way when musical artist Sisqo released “The Thong Song” in 1999 and rose to number 3 on the Billboard Hot 100 list in 2000. Soon after, thongs became more and more prominent in pop culture and media as a whole.

What countries are thongs popular? ›

“Thong swimwear has always been popular in markets such as Brazil, Colombia and Italy,” explains Lily Russo, co-founder and creative director at Beach Flamingo. “They're countries where people spend the most time on the beach, so for many women getting the least tan lines is top on their list.

Why do girls wear high waisted thongs? ›

High-waist briefs provide tummy-smoothing coverage that doesn't cut into the belly on period days, post-pregnancy, or anytime a woman might be feeling bloated or just wants to avoid a waistband across her stomach.

How many Americans wear thongs? ›

Almost a fifth of U.S. women, aged from 16 to 25 years, revealed that they wore thongs almost daily as of 2017. In comparison over 85 percent of women over 51 years of age stated that they never wore thongs, showing thongs to be an undergarment favored by younger women in the United States.

Are thongs more flattering? ›

When it comes to the most flattering knickers for your body type, Brazilian knickers are a great option, or you can't go wrong with a thong - they really are the most flattering knicker style - we even have a whole guide dedicated to thongs!

Why wear a thong to the beach? ›

Thong Bikini Bottoms are Incredibly Comfortable

With bikini bottoms that have more coverage, the constant adjusting to make sure to avoid a wedgie can be incredibly annoying. With thong bikini bottoms, they are designed to sit and mold to the contours of your body, meaning fewer adjustments and distractions.

What are V strings? ›

The V-String:

As the name suggests, the rear end has a 'V' shaped patch of cloth attached to the waistband.

How do you start wearing thongs? ›

Wear them more than once a week for 2 or 3 three weeks straight to get used to the new sensation. People swear by how once you get used to them you barely start noticing them. The trick is to try to forget about it, every time it annoys you or you remember you're wearing it, distract yourself until you get used to it.

Are G-strings still popular? ›

While the wearing of visible G-strings has come in and out of fashion, they have remained widely accessible since the 1990s. What's currently changing is how they're being merchandised and worn.

What are the benefits of a thong? ›

Invisible under clothing

Unlike most other underwear styles, thongs take No VPL to the next level. They're a great choice if you're after something discreet to lie under tight-fitting leggings or gym clothes, and their invisibility is one of the reasons so many women choose the style.

Is it OK to wear G strings to bed? ›

While they may look sexy, thongs made out of satin and lace can create a particularly moist environment where bacteria thrive. Definitely wear one for sexy time if that's your thing, but not for sleep or the rest of your day, if you can.

Do girls like going commando? ›

According to Alyssa Dweck, MD in a discussion with Shape Magazine, she notes that “some women prefer to go commando during running, elliptical, spinning, kickboxing, etc., which affords less chafing, less visible lines in tighter workout clothes, and gives a sense of more mobility and flexibility."

How do you look good in a thong? ›

Thongs must go well with your bottoms—high-rise thongs go together with high-waist pants and pencil skirts, while low-rise ones work well with low-rise jeans and not the other way around. Color also matters when you're choosing your thong. Make sure it's almost invisible underneath.

What are the cons of wearing a thong? ›

5 Surprising Health Effects Of Always Wearing Thongs That You Need To Know
  • Getting Rid Of Infections Could Pose A Problem. Giphy. ...
  • You Might Experience Some Chafing. Giphy. ...
  • You Might Expose Yourself To More Bacteria. Giphy. ...
  • They Might Cause Some Little Cuts. Giphy. ...
  • If The Fabric Isn't Breathable, That Could Make Things Worse.
May 18, 2018

What are the cons of wearing thongs everyday? ›

Thongs may not cause hemorrhoids or be inherently bad for your health, but they can cause problems for the delicate skin of your nether regions. According to Gersh, thongs, especially snug-fitting ones, can rub delicate genital skin and cause or worsen vulvar skin conditions and inflammation.

Do thongs smell after wearing them? ›

You might notice a change in odour

Since the fabric of the thong is usually not breathable, the excess moisture increases the chance of vagin*l odour due to bacterial overgrowth or a yeast infection.

Do thongs have a purpose? ›

Purpose of Thongs

The main goal of the thong style is to provide coverage and protection between your body and your clothing, without showing through. Many women prefer the style with form fitting pants, skirts and dresses and also feel the style gives them added confidence for intimate occasions.

What type of thong is healthiest? ›

Whether you're going for briefs or thongs, Dr. Brightman recommends choosing more natural materials over synthetic ones because they're more breathable, especially during the summertime. So instead of nylon or spandex, she advises opting for a cotton material.

Why are thongs so popular now? ›

One of the main reasons why thong bikinis are so popular is because they show off your curves. If you have a nice, hourglass figure, then a thong bikini is the perfect way to show it off. The high-cut design of the bottoms accentuates your smooth hips and butt cheeks, while the low-cut top enhances your cleavage.

Do guys where thongs? ›

Do men really wear thong underwear? YES! Are men's thongs comfortable? The answer is yes a thong brief can be so comfortable you'll forget you're wearing it - IF you buy the right size and fit.

What percentage of UK women wear thongs? ›

Women showed a strong preference for briefs, with 52% of the vote going to the bigger pants. 11% opted for bikini style, 10% liked shorts and a teeny 8% went for the skimpiest of knickers (opens in new tab), the thong.

Are thongs healthier to wear? ›

Thongs may not cause hemorrhoids or be inherently bad for your health, but they can cause problems for the delicate skin of your nether regions. According to Gersh, thongs, especially snug-fitting ones, can rub delicate genital skin and cause or worsen vulvar skin conditions and inflammation.

Why are thongs not popular with men? ›

A lot of men are put off by the idea of wearing thongs because of their traditionally thin, flimsy appearance and long-standing association with femininity.

Do thongs become comfortable? ›

Thongs Are More Comfortable Than They Appear

(Although they may take some getting used to.) Yes, the fabric slides up between your bum like getting a wedgie, but you get accustomed to it rather quickly.

Do 60 year old men wear thongs? ›

A 2017 survey of men in the United States found that four percent of men aged 51 years and older wore thongs at least occasionally, while 96 percent of men in that age group reportedly never wore thongs.

Are thongs legal in Florida? ›

In Florida, thongs are legal, but not everywhere. On the Gulf Coast, some areas have restrictions set on thongs: Florida State Parks do NOT allow thong swimsuits (it appears, though, that action will only be taken if someone complains)

Is it OK for boys to wear thong? ›

Yes, men can wear thongs. Anyone can wear thongs, that's why they're so amazing.

Do brides wear thongs? ›

"A nude-colored thong will always work, but brides also shouldn't feel limited to just that one option. In 90 percent of cases, a bride could wear a smooth lace thong with no problems. Just make sure to look for one made from high-tech, seamless flat lace."

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