First Look: The Yeezy Gap Engineered by Balenciaga Collection (2024)

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What is the Yeezy Gap engineered by Balenciaga? ›

Yeezy Gap Engineered by Balenciaga

It was set to be a collaboration between West and luxury fashion house Balenciaga. Like other Yeezy Gap releases, the first previews of products from the collection were revealed alongside a studio album from West, Donda 2.

Balenciaga and Vogue are the latest fashion companies to sever ties with rapper and fashion designer Kanye West, also known as Ye, after a string of controversial comments made by the artist online and during public appearances.

Gap confirmed the same day that it had pulled the plug on the Yeezy partnership. But had initially said existing merchandise would continue to be sold in the company's stores and its website through the first half of 2023, a decision it has now reversed.

Gap yanks Yeezy products from stores and shutters website amid Kanye West backlash. Gap is removing all Yeezy Gap products from its stores and the retailer's e-commerce site amid growing backlash over antisemitic comments by Ye, the rapper formerly known as Kanye West.

Yeezy Gap on Friday announced “Yeezy Gap Engineered by Balenciaga,” an effort that combines the talents of Ye (formerly known as Kanye West), and Balenciaga Artistic Director Demna, (formerly known as Demna Gvasalia), who has held that role for the last seven years.

Kering (French: [kɛːʁiŋ]) is a French-based multinational corporation specializing in luxury goods. It owns the brands Gucci, Balenciaga, Bottega Veneta, Yves Saint Laurent, Creed and Alexander McQueen. Pinault S.A.

In the early 2000s the brand was well-known for being a favorite of supermodel Kate Moss. The brand is also a red-carpet staple having dressed the likes of Julianne Moore to Lady Gaga. Beloved by celebrities today and in decades past, Balenciaga's status as a luxury brand contributes to its popularity and pricing.

Under the partnership with Adidas, West retains 100% ownership of his brand while having full creative control over the products released.

Why did Adidas drop the Yeezy brand? Kanye's contentious public behavior, such as appearing with White Lives Matter apparel and making anti-Semitic statements, eventually led to Adidas ending the partnership, framed as a breach of contract in reaction to societal backlash.

"In some ways, Kanye was just too extreme for Gap," Saunders said in emailed comments, adding that West's departure marks "a blow to the brand." Gap reported a $49 million net loss during its second-quarter earnings call last month.

What does Gap stand for? ›

Fisher planned to call the store Pants and Discs, but his wife Doris came up with the winning name: “The Gap,” shorthand for generation gap. The Gap capitalized on the rise of denim as the go-to look for a generation of young Americans and then expanded into khakis, t-shirts, tops, hoodies and other basics.

The good news for Gap is the collaboration with Yeezy brought them access to a new audience. The 2021 September Yeezy Gap hoodie drop delivered the most sales by an item in a single day in Gap's history, and 70% of sales were from first-time Gap customers.

Gap's Yeezy brand with Kanye West could tally nearly $1 billion in sales in first year, Wells Fargo says. Gap's upcoming Yeezy line with rapper Kanye West could bring in nearly $1 billion in incremental sales next year, according to an analysis by Wells Fargo.

“Antisemitism, racism and hate in any form are inexcusable and not tolerated in accordance with our values,” said Gap, which announced in September that it would end its partnership with Ye. The clothing retailer said at the time it would sell through its remaining Yeezy inventory.

The two have been entwined for years, largely thanks to West's long-standing relationship with the fashion house's creative director Demna Gvasalia, which dates back to around 2014, when Vetements — the label Demna founded with his brother, Guram Gvasalia — broke through in the fashion world.

Fabric: 100 percent cotton. Most hoodies are single-ply throughout the body and double-ply at the hood, meaning the hood will feel and look the same on both sides but the rest of the hoodie will look and feel different on the inside and outside. The Yeezy is double-ply throughout—essentially two hoodies sewn together.

Since the first announcement of Yeezy Gap back in June 2020, the venture has undergone “product development, testing and learning” from an apparel and textile perspective; seen changes in high-level management for the project (Gap installed former Vampire's Wife CEO Leonardo Lawson to a strategy role in 2021; he was ...

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