Fast Fashion, Fashion Trends, Fast Fashion Business, Fashion Retailers, H&M, And Zara, Forever 21, Primark, Fast Fashion Apparels, Fibre2fashion (2024)

Demanding a change inculture, fast fashion requires businesses to respond rapidly to the consumerdemand, and plan new market strategies.

People are getting exposed todifferent way of lifestyle. Accordingly fashion trends also keep changing. Thequestion is how can one adjust with the fast changing trends? As buyingfashionable clothes requires an investment, the customer is more focused on thetrends in which he would be investing the money. Fast fashion comes in panoramahere.

The term Fast Fashion refers tothe term of clothing collection that is based on the most recent fashiontrends, especially of the West. They facilitate the main stream customer to buystylish apparels with matching with the current trends, and at an affordableprice. In the current scenario, fashion industry, and to be more particular,the fashion apparel segment proves to be very volatile in nature. With newtrends springing up every now and then, consumers preferences keep changing inthe wink of an eye.

Why Fast Fashion?

Currently business environment isgoing through a phase of unprecedented changes. Businesses have to respond tochanges in the market, and changing consumer preferences, to remain successfuland to sustain their share in the pie. Majority of the population belongs tothe middle, and upper middle income category. Consumers are fashion conscious,and at the same time expect affordable prices as well. They want to adaptthemselves to the changing fads, and simultaneously do not want to feel the heaton their budget. This has motivated them to go in for fast fashion apparels.

Key Players:

Need for drastic changes inconsumer demand and fashion trend is more apparent for retailers. The mainstrategy to do a fast fashion business is the ability to respond very quicklyto the fast changing needs of the target customers, identify the trends inadvance, and meet the market requirements in a rapid speed. Fashion retailerslike H&M, and Zara, Forever 21, and Primark are famous for their fashionlabels.

Is the style going obsolete?

One of the constraints for theretailers in responding quickly is the combination of inflexible systems, andlack of timely information. Adding to the pressure, merchandisers and buyerskeep juggling their plans several times in a season.

The main focus of fast fashion isits sustainability. Apart from financial, there are social, and environmentalconcerns associated with it. Maybe, the latest trend clothes are available ataffordable prices. But what if they fall apart after a couple of washes? Arethese apparels manufactured using a sustainable model? Some critics do arguethat rather than buying clothes that look trendy to match with the latest fads,it is wise to buy a classic outfit with long term appeal.

Todays shopper seeks to buyclothing in a way that looks fashionable, and does not break the bank as well. Fastfashion raises the value of fashion designers. But still, it is always betterto give a second thought about the cost involved, and the long term benefitsbefore one goes for a buying decision regarding fast fashion apparels. It theseapparels do not cripple the wallet of the shopper in the long run, then it isgood.

References: