Fashion enthusiasts are people with a keen interest fashion. They are aware of the latest trends in clothing and are often the first among their friends to try a new style. They take pride in dressing well - shopping at different suppliers and brands to create their own style.
Fashion enthusiasts tend to have an affinity for certain brands. We discovered that they read online blogs about fashion, watch fashion shows the day after red carpet events and follow fashion content year-round.
Offline Media
TV/Cable: Networks devoted to fashion design, celebrities, trendy fashion for women
Printed: Fashion magazines.
Advertiser examples
- Designer clothing & accessories
- Cosmetic companies
- Perfumes
