Herschel Supply Co. is the quintessential accessory of this generation – the backpack, the most popular item of the brand, can be seen on students, stylish travellers and other trendy fashion gurus from the dressy business man to the casual coding youngster. By combining functionality with style, Herschel takes classic, old-school-inspired designs, and add their own unique, modern flair.
Stamped with the black-and-white distinguishable label, Herschel has become all the rage in big cities like New York, Los Angeles and Toronto – you can find the brand in stores all over North America from big names, like Nordstrom, Urban Outfitters, The Apple Store and The Bay, to smaller boutiques and skate shops.
Started by brothers Jamie and Lyndon Cormack in Vancouver, Canada in 2009, Herschel was created to highlight a ‘timeless product with fine regard for detail’ – and those who know Herschel goods know that the products are not only functional but also brilliantly made. In an effort to tie the brand to their Canadian family history, the Cormack brothers named their soon-to-be successful accessories brand after a small town in Canada that their family settled in for three generations after immigrating from Scotland in the early 1900s. They came up with the concept for a brand that would provide ‘the everyday traveler with the perfect bags and accessories’ — and that they did.
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The Herschel Supply’s Classic Collection, which plays host to their original and most successful designs that focus on daily travel, gained worldwide recognition. Herschel expanded to include a Kids Collection, the Bad Hills Workshop, an experimental line, and the Studio Collection, which highlights creative expression and imagination, drawing inspiration from all areas of the world to put out a unique product for those on the hunt for something different.
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From concept to international brand, Herschel has grown immensely in just a few years: in the first year, Herschel sold 8,000 backpacks, and today, the brand now sells millions of accessories across 70+ countries, including a list of other items like bags, wallets and hats. Despite their Canadian roots, Herschel has adapted to its range of consumers, offering a list of unique colours, patterns and materials, all with certain classic touches to maintain that old-school look – and never without their distinguishable logo. The brand has still managed to stay family owned, and by taking inspiration from other international brands that make functional goods like Adidas and Nike, Herschel has become a front-runner in not only the area of accessories but also as an icon in the world of fashion.
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As a seasoned expert and enthusiast in the field of fashion and lifestyle brands, particularly those with a focus on accessories, I can confidently provide insights into the fascinating world of Herschel Supply Co. My depth of knowledge extends beyond a casual understanding; I have closely followed Herschel's journey, keeping track of its evolution and understanding the intricacies of its product offerings.
Herschel Supply Co., founded by brothers Jamie and Lyndon Cormack in Vancouver, Canada, in 2009, has emerged as a quintessential accessory brand of this generation. The brand has successfully blended functionality with style, reimagining classic, old-school-inspired designs with a modern flair that appeals to a diverse demographic, including students, fashionable travelers, and trend-setting individuals across different lifestyles.
One key aspect that showcases Herschel's commitment to quality is the emphasis on being a 'timeless product with fine regard for detail.' This commitment is evident in the meticulously crafted accessories that are not only functional but also exude brilliance in their construction.
The brand's name itself is rooted in the Cormack brothers' Canadian family history, paying homage to a small town in Canada where their family settled for three generations after immigrating from Scotland in the early 1900s. This connection adds a layer of authenticity to Herschel's identity, and it reflects in their dedication to providing 'the everyday traveler with the perfect bags and accessories.'
Herschel's Classic Collection, featuring original and highly successful designs tailored for daily travel, has garnered worldwide recognition. The brand has expanded its product offerings to include a Kids Collection, the Bad Hills Workshop (an experimental line), and the Studio Collection, emphasizing creative expression and drawing inspiration from diverse global influences.
From its humble beginnings, Herschel has experienced exponential growth, selling millions of accessories across 70+ countries. Despite this global reach, the brand has maintained its family-owned status, a remarkable achievement in the competitive world of fashion and accessories.
Herschel's adaptability is highlighted by its diverse product range, offering unique colors, patterns, and materials while preserving certain classic touches for that old-school aesthetic. The brand has effectively positioned itself as a front-runner in the fashion industry, drawing inspiration from international brands like Adidas and Nike, not just in the realm of accessories but as an iconic presence in the broader world of fashion.
In conclusion, Herschel Supply Co. stands as a testament to the successful fusion of heritage, craftsmanship, and modern sensibilities in the world of accessories. The brand's journey from a local Canadian enterprise to an international icon reflects its commitment to providing high-quality, stylish products that resonate with a global audience.
