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Posted by
Chris
on
Friday, July 16, 2021
For some reason, there are a lot of questions out there on the internet like “Does Movado make luxury watches?” and “Are Movado watches good?” So we thought we’d step in and answer those things right out of the gate.
Yes, Movado makes luxury watches. Yes, they’re very good.
There, that should be the end of that, don’t you think?
We love Movado men's watches just as much as we love women's Movado watches. We love their out-of-the-box design philosophies, we love their functionality, and we love their high-quality build and durability.
So take a seat and join us for this little love letter to one of our favorite watchmakers. By the end, perhaps you will also be a newly-converted Movado lover.
Let’s start with a bit of history.
Always in Motion - A Brief History of Movado
Movado means “always in motion” in Esperanto, and it’s an apt name on several levels. The designs speak to motion, they’re on the wrists of men and women all around the world, and the company itself has made some major moves since its inception.
It all started way back in 1881 when founder Léopold Achille Isidore Ditesheim started a company named LAI Ditescheim & Freres SA in the Swiss town La Chaux-de-Fonds. We know, that’s a lot of mouthfuls. Perhaps the company’s top brass knew it too, because in 1905 they officially changed the name to Movado.
Movado established a legacy of producing beautiful timepieces over the next 78 years until, in 1983, they were purchased by North American Watch Corp and the headquarters were moved to the USA.
As a dramatic side note, North American Watch Corp was owned at the time by a Cuban-born man named Gedalio Grinberg. Mr. Grinberg came to America as a Cuban refugee fleeing Fidel Castro’s Marxist Revolution in 1960. You could say that he was movado as well for a while there.
Since then, Movado has enjoyed resounding success with their watches while remaining headquartered in Paramus, New Jersey.
Why Are Movado Watches So Cheap/Expensive?
Something that gets commented on a lot are the price points of Movado watches, and it comes from both sides of the aisle.
When you consider that a lot of people are perfectly content with, ahem, cheaper watches purchased from mall kiosks, department stores, and novelty shops (we’re not throwing any shade here, promise), it’s easy to understand why many would consider watches that cost hundreds of dollars an expensive investment.Movado men's watches fill a niche in the market, providing quality and style without the same price tag many other luxury timepieces would demand.
On the other hand, watch collectors are a special kind of people. They recognize beauty in design and craftsmanship, and often feel an almost insatiable hunger to own the most wonderful and coveted timepieces for themselves. This is, of course, the realm where we live and breathe. The way a finely set crystal reflects the light, the smooth sweeping of a second hand powered by a brilliant movement that could only be designed by a true master of their craft...oh, where were we? Ah yes. Watch collectors.
A luxury watch collector will often spend 4-or-5 figures on a new piece for their collection. Tens, sometimes even hundreds of thousands of dollars can be spent on a luxury watch. So when these collectors see a relatively low price point on a Movado watch, they sometimes mistakenly write them off as non-luxury timepieces.
Of course, a true watch collector knows just how wrong that is. Movado watches are beautiful and brilliantly made. Their look is eye-catching, to say the least, and they can be a statement at any occasion. They are luxury in every sense of the word, if maybe a little more accessible form of luxury.
Here, let’s look at some examples.
Examples of Movado Luxury
The Movado Sapphire Black Dial
Just look at this watch. Fashion through minimalism, luxury in design, a common thread among men's Movado watches. The pitch black dial is mesmerizing, and the dark silver hands are barely there, like shadows dancing in the middle of the night.
See that dot at 12 o’clock? That’s The Dot, a signature hallmark of Movado aesthetics. You’ll be seeing that dot a lot when you go on your Movado journey, but you’re not going to see it anywhere else. That’s because this watchmaker is unique in every sense of the word, and their watches are some of the most recognizable out there. It’s the same as the way you know a Rembrandt when you see one, or a Mozart when you hear it.
The Sapphire series features sapphire crystal, and the rubber strap matches the look and fits comfortably on the wrist.
Get the Movado Sapphire Black Dial for 60% off.
The Movado Bold Evolution Silver-Tone
The luxury on display in women's Movado watches is both subtle and evident. The two-tone dance between silver and gold tones is one that tickles the eyes and inspires an outfit with the way that it slinks into your field of view at the most unexpected moments, while still grabbing the attention you'd expect of gold Movado watches.
This is a Movado Bold watch that is less visually bold, but intensely bold in feel and overall vibe. Every detail has been meticulously crafted into a whole that leaves no doubt about the luxurious state of Movado's masterpieces.
Get the Movado Bold Evolution Silver-Tone for 40% off today.
The Movado Bold Black TR90
We put this on here to show that Movado men's watches can do utility when they feel like it. Of course, it’s still going to be fashionable as heck.
With this piece, we get another all-black aesthetic with shocking yellow accents on the dial and 3 subdials. The controls on the side flow with the look and offer all the functionality you would expect, and the leather black band is built to last under any conditions.
Get the Movado Bold Black TR90 for 71% off. If these watches have whet your appetite for the Movado approach to fashion and luxury, we’ve got good news. Our catalogue is currently packed with beautiful pieces!
Remember, Movado means “always in motion,” and the motion you should be making right now is clicking here to browse our current selection.
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As a seasoned watch enthusiast with a deep understanding of the watch industry and brands, including Movado, I can confidently provide insights into the concepts mentioned in the article.
Firstly, Movado is a Swiss watchmaker known for its unique and innovative designs. The article mentions Movado's tagline, "always in motion," reflecting not only the brand's dynamic designs but also its historical journey. Movado was founded in 1881 as LAI Ditescheim & Freres SA in Switzerland, and in 1905, it officially adopted the name Movado, meaning "always in motion" in Esperanto.
The brand has a rich history, producing beautiful timepieces for over 78 years in Switzerland before being acquired by North American Watch Corp in 1983. This acquisition led to the headquarters moving to the USA, specifically to Paramus, New Jersey. The article also touches upon an interesting side note about Gedalio Grinberg, the Cuban-born owner of North American Watch Corp, who fled Fidel Castro's Marxist Revolution in 1960.
The article addresses a common question about Movado watches: their price points. Movado watches are often perceived as more affordable luxury watches. The discussion revolves around the varying perspectives on their cost. While some may consider them expensive compared to cheaper, mass-produced watches, true watch collectors recognize the quality and craftsmanship that Movado offers at a relatively lower price point within the luxury watch market.
The author highlights Movado's appeal to both those seeking quality and style without an exorbitant price tag and dedicated watch collectors who appreciate the beauty of design and craftsmanship. Movado watches are positioned as accessible luxury, catering to a niche that values both aesthetics and functionality.
The article further provides examples of Movado luxury watches, such as the Movado Sapphire Black Dial, Movado Bold Evolution Silver-Tone (for women), and the Movado Bold Black TR90 (for men). Each example is described with emphasis on design elements, materials used, and the overall luxurious feel.
In conclusion, Movado is celebrated for its distinctive design philosophy, functionality, and high-quality build. The brand's history, evolution, and the perception of its watches in the market are all touched upon in the article, making it a comprehensive overview for those interested in Movado timepieces.
