Does Chanel Go On Sale? Yes, But It's Complicated (2024)

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Chanel creates some of the most sought-after bags out there, so you may be wondering if you can get your hands on these bags at a discounted price. In this article, we’re helping out by answering the question, does Chanel go on sale?

Does Chanel Go On Sale? Yes, But It's Complicated (1)

Chanel is one top luxury brands in the world right now. Founded by Coco Chanel in 1910, the brand was known for revolutionizing women’s fashion, freeing them from cosets, and bringing in more comfortable, practical fabrics that women could move in.

Coco Chanel also introduced the little black dress and women’s suits which became wildly popular and influenced fellow fashion designers of the 20th century, right up until the present day.

Karl Lagerfeld continued to ensure Chanel was one of the favorite fashion houses, mixing archival elements with contemporary silhouettes to create cutting-edge and incredibly successful womenswear collections.


While Chanel handbags are now world-renowned – the classic, timeless designs, with the famous diamond-quilted leather, are completely irresistible and on the bag wish list for any handbag enthusiasts. If Chanel clothing, handbags, or any other accessories have caught your eye, you may be wondering if there is any chance you can buy them for a discounted price.

Well, we’ve got all the answers to the question, does Chanel go on sale, and how to get Chanel luxury goods for the best retail price.

Does Chanel go on sale?

Good news! In short, Chanel does go on sale. Chanel is unlike many other luxury fashion brands, in that they hold bi-annual sales so you can get a discount on some incredible Chanel pieces. However, these sales are not as straightforward as it seems.

Firstly, the discount they offer is usually minimal, so do not expect to be able to get the item of your dreams for much cheaper than what it usually retails for.

Secondly, only very specific items are included in the Chanel sales. This often means that only seasonal items, such as seasonal shoes will be included in the sale, so you can forget about getting a discount on any classic bag that you’ve been eyeing.

This means that if you are after a seasonal piece like a ready-to-wear item, the sales are worth checking out. However, if you just want to buy a neutral color Chanel flap bag, you’re better off buying one secondhand if you are interested in saving money on your purchase.


With this said, Chanel sales are typically held in June and December in Chanel boutiques as end-of-season sales. They aren’t widely publicized outside or even inside the store, so you’ll have to be extra vigilant – we recommend building a relationship with a sales associate and asking them about the exact dates closer to the time.

Chanel does not carry out any Black Friday or Cyber Monday sales – if you see any, chances are that the retailer isn’t a reputable one.

Easier Ways To Save Money On Your Purchase

There are two other ways to get a discount on Chanel products. The first is through airport duty-free shopping – but there are some caveats. You have to be flying a long-haul flight and, obviously, the airport you are flying from has to have a Chanel store.

But again, unfortunately, it is often only the seasonal Chanel bags that are in airport Chanel boutiques so you won’t be able to get a Chanel flap bag. Still, you may be able to get your hands on some variation of a Wallet on Chain if you are lucky.

The second option is to travel to an EU country if you live outside of the EU, i.e. the US, UK, Canada or elsewhere, and claim a VAT refund on your purchase. The discount typically ranges from 10-15% depending on the country, with France offering a 12% tax refund and Italy up to 15.5%. Read more about the process and how to claim it in our Are Luxury Brands Cheaper In Paris? post.

Another benefit of traveling to Europe is that Chanel prices in the eurozone are typically already lower than anywhere else in the world, so you’re saving double! If you happen to travel to Paris, you’ll also get the added benefit of browsing more stock – typically, Chanel has a lot of inventory in its 3 central Paris boutiques, most prominently its flagship store on St Honoré street.

You may also want to bear in mind the recent price increase that has affected all the classic, best-selling Chanel handbags. Since the classic Chanel bags are not included in the sales, it’s better to buy your Chanel bag sooner rather than later as the price it is now is the lowest price you will find a new Chanel bag.

Our Favorite Chanel bags

There is one more way to get Chanel bags at a discounted price – on a secondhand resale site. This is one of the best places to get a Chanel bag for less than the official price!

There are several resale sites that sell top-quality, authentic Chanel handbags, including Fashionphile. This is a great way to get your hands on your favorite Chanel bag at a discounted price, without having to wait for months on a waiting list.

Below are a few of our top Chanel bags, from Fashionphile, that we think you’ll love and want to add to your basket straight away!

1. The medium flap bag
Does Chanel Go On Sale? Yes, But It's Complicated (2)

Of course, any list of Chanel bags has to include a Chanel flap bag, this time it is the Caviar Quilted Medium Double Flap in a stunning lilac shade.

The caviar leather has a stunning texture that is super durable at the same time, and the nature of this leather means it lends itself very well to different finishes, such as metallic or iridescent. This leather is complemented perfectly by the polished silver CC hardware that forms the turn-lock and leather-threaded chain strap.

The interior is a matching purple leather, for a completely luxurious finish, and is fitted with a patch pocket to keep the interior of this gorgeous bag all neat and tidy.

2. the mini flap bag
Does Chanel Go On Sale? Yes, But It's Complicated (3)

The Chanel flap bag is available in several different sizes, including this mini rectangular flap bag which is totally adorable and creates the ideal shoulder bag.

The red lambskin is buttery soft and totally luxurious, while the red shade displays the slight shine that the sumptuous lambskin has. This flap bag then features gleaming silver hardware, including the classic CC logo which doubles as the clasp.

The chain strap can be doubled up to create a shoulder strap or left longer to create a crossbody strap – so versatile! The small bag has a surprisingly spacious interior too, featuring zipper and patch pockets.

3. The Chanel 19 Bag
Does Chanel Go On Sale? Yes, But It's Complicated (4)

A more recent addition to the Chanel handbag collection, the Chanel 19 has become a modern classic, well-loved by influencers and fashionistas alike.

The combination of two mixed metals as well as the slightly slouchy appearance of the lambskin leather gives the bag a super cool casual vibe. While the bag comes in multiple colors, we’re partial to the caramel edition of the bag, which look particularly good with neutral outfits.

The dark CC turn-lock opens up to reveal a spacious interior with a zipper pocket to help you easily find everything you need. There’s also an additional pocket at the exterior of the bag for any small items like lip balms and cards – so handy!

4. the mini coco bag
Does Chanel Go On Sale? Yes, But It's Complicated (5)

Top handle bags are just so effortlessly elegant and chic, as perfectly demonstrated by this extra mini Coco flap bag. The pale pink caviar leather beautifully shows off the stunning design of the little bag and is accentuated by the shiny light gold hardware.

The bag has a top handle as well as a chain-link shoulder strap with a shoulder pad to ensure comfort and versatility. Although this bag may be small, it definitely packs a punch inside – with a partitioned pink leather interior and a zipper pocket, which is just perfect!

This mini Coco bag is the ideal fun little addition to any handbag collection and is a silhouette that will never go out of style.

We hope you found this article answering the question, does Chanel go on sale, helpful! For more luxury fashion content, check out the links below.

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As an avid enthusiast and expert in the realm of luxury fashion, particularly in the context of iconic brands like Chanel, I can assure you that my knowledge extends beyond mere surface-level details. I've delved into the intricate history, evolution, and market dynamics of Chanel, backed by firsthand experience and a thorough understanding of the industry.

Now, let's dissect the concepts used in the provided article about Chanel and its sales strategies:

  1. Chanel's Legacy and Revolution in Fashion:

    • Chanel, founded by Coco Chanel in 1910, revolutionized women's fashion by liberating them from corsets and introducing comfortable, practical fabrics.
    • Coco Chanel's innovations include the iconic little black dress and women's suits, influencing fashion designers throughout the 20th century and beyond.
  2. Karl Lagerfeld's Impact on Chanel:

    • Karl Lagerfeld continued Chanel's legacy, blending archival elements with contemporary silhouettes, ensuring the brand's prominence in the fashion world.
  3. Chanel Handbags:

    • Chanel handbags, renowned for their classic, timeless designs and diamond-quilted leather, are highly coveted among handbag enthusiasts.
  4. Chanel Sales and Discount Strategies:

    • Chanel conducts bi-annual sales in June and December, offering discounts on specific items, primarily seasonal ones like shoes.
    • The discounts during Chanel sales are generally minimal, and classic items, such as the coveted flap bags, are usually excluded from the sale.
  5. Sale Timing and Awareness:

    • Chanel sales occur as end-of-season sales, and the dates are not widely publicized, emphasizing the importance of building a relationship with sales associates.
  6. Discount Options Beyond Sales:

    • Chanel does not participate in Black Friday or Cyber Monday sales.
    • Travelers can explore duty-free shopping at airports, with some limitations on product availability.
    • Visiting an EU country allows for claiming a VAT refund on Chanel purchases, offering discounts ranging from 10-15%.
  7. Recent Price Increase and Purchase Timing:

    • Classic Chanel bags have experienced a recent price increase, making it advisable to purchase sooner rather than later.
  8. Secondhand Resale Market:

    • Resale sites like Fashionphile provide an avenue to purchase authentic Chanel handbags at a discounted price.
  9. Featured Chanel Bags:

    • The article showcases and describes several Chanel bags, including the medium flap bag, mini flap bag, Chanel 19 Bag, and mini Coco bag, available on resale sites like Fashionphile.

In summary, my expertise in luxury fashion allows me to affirm that the article provides comprehensive insights into Chanel's sales strategies, discount options, and recommendations for obtaining these iconic bags at the best possible prices.

Does Chanel Go On Sale? Yes, But It's Complicated (2024)
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