Do brand ambassadors have to pay? (2024)

No, brand ambassadors typically do not have to pay. They are usually given their needed supply by the company or group that hires them.

Some companies employing influencers on social media as brand ambassadors may require them to purchase the product or pay for shipping before allowing them to advocate for their brand. However, brand ambassadors who visit brick-and-mortar stores are less likely to purchase their own products to market.

If a brand ambassador is required to make a purchase from store stock when advocating for a company's brand, they may use a company card designated specifically for restocking the product they are offering to customers as samples or what has been sold directly from the brand ambassador's area.

However, it is uncommon for an in-person brand ambassador to pay for their own supplies, though some exceptions can be made in the instance of smaller companies or those who have made prior arrangements with their brand ambassador.