Contemporary Fashion Line Defined (2024)

Contemporary Fashion Line Defined (1)The contemporary brands fashion market is clearly brimming with a high level of competition. The up-and-coming contemporary designers are forced to continuously compete with older, established luxury brands in the targeting of the younger generation of consumers.

The contemporary market began out of consumers’ need and want to own versatile clothing that could be worn on a daily basis. Stylish consumers were hungry for locating a head-to-toe outfit that luxury brands create, but could be sold at a more reasonable price point.

The luxury industry makes clothing for occasions that are special, not for a woman’s everyday life. Designer collections and Haute Couture lines are great, but trendy women with a little less money to burn needed an alternative. Contemporary apparel is clothing that is accessible, in price and in terms of the way people wear it.

The contemporary category often contains more modern-style clothes compared to the higher end luxury market. The voice of the contemporary industry is a bit more modern and a tad younger (not always, but often).

So what do the brands in this category all have in common? It’s all about quality. Even the most basic item feels luxurious and are finely crafted. Many labels offer a strong brand aesthetic and, in some cases, are almost contenders to leading luxury brands. Contemporary brands need to go beyond simply offering trendy fashion items. Quality fabrics and trimming on all products are important for the brand.

In today’s world many consumers are shopping across categories. The contemporary shopper and the luxury shopper may actually be the same person. Affluent consumers are shopping across categories, and less affluent consumers are shopping up levels as far as they can comfortably reach. As the turnaround of catwalk trends on the high street becomes even quicker, with new items dropping in-store every week, people are turning to these labels for individuality.

Due to the fact that contemporary brands appeal to several groups of consumers, this industry will continue to see global opportunities.

Fashion editors and industry insiders agree that contemporary brands have stolen the limelight and are helping to bridge the gap between luxury brands and main street.

Contemporary brands appeal to both the luxury shopper and the new breed of aspirational shopper. This tier has become a go-to for women who can no longer justify shelling out huge amounts of cash on designer garb. It is also appealing to people bored of fast fashionand who are prepared to spend that little bit extra for something that will last.

Consumers want to feel like they own something special and unique. They want exclusive quality labels that are not mass produced, yet are still affordable. It is important to keep in mind that this category is less expensive then higher tiers such as Haute Couture, but the prices are clearly higher than budget collections.

A great contemporary brand is one with a unique look and feel. Garments and accessories will have interesting construction details and a good-quality finish. The collections are in line with seasonal trends but also incorporate signature items that consumers immediately recognize and associate with the designer brand.

Learn more about the following:

Contemporary Fashion Brands

Women's Contemporary Fashion

Here are a few more brands to consider in this category:

Claudie Pierlot

Neil Barrett

The British designer and Central Saint Martins alumnus is best known for his ultra-desirable, pared-back clothes and extreme attention to detail. But don’t be fooled; his clothes are far from simple. Each season, he updates wardrobe classics by playing with textures and interesting fabrics such as bonded velvet, pony skin and quilted leather. If you’re a fan of masculine tailoring, Neil may be your go to man.

Sandro

Launched by husband-and-wife duo Didier and Evelyne Chétrite, Sandro is a well-known and popular brand in the contemporary market. Since its launch in 1984 (in the Marais district of Paris), the label has gathered a cult following with women charmed by its insouciant, season less separates and rock’n’roll aesthetic. Sandro has stores worldwide in places such as New York and Japan, and a flagship store based in Covent Garden, central London.

Maryling

While you can expect to see the odd trend-led piece such as a pink coat or monochrome checks, Italian label Maryling aims to provide the perfect capsule wardrobe for work and leisure. Accessories fans are well catered for with an extensive range of bags, footwear, jewelry and other fine accessories.

Mother of Pearl

Founded by Maia Norman, the label fuses sportswear-inspired pieces with luxury fabrics to create bold, eclectic work. Heavily influenced by Norman’s strong connection with the art world, the label collaborates with an acclaimed artist each season, with head designer Amy Powney cleverly incorporating their work into prints within the collections. An avid sportswoman and fashion enthusiast, Founder Maia Norman’s lifestyle and surroundings have heavily influenced the brand ethos and direction of Mother of Pearl.

More of a fashion-forward look, than just a specific price point, the contemporary classification is often aimed at women in their '20s and early '30s who are looking for trendy apparel, but at an affordable (at least compared to designer) price.

The changing demographic of fashion consumersand the rise of contemporary brands. To stay in the game, luxury fashion marketers must compete on a global scale.

Example Retailers:Neiman Marcus,Nordstrom, Bloomingdales, Harvey Nichols

Example Labels: Mother of Pearl, Calla,JW Anderson,Richard Nicoll, BCBG, Betsey Johnson andRebecca Taylor

If you have comments or questions regarding the subject of this page, you are welcome to share your thoughts in this user comments section below. Please keep your discussion directly relevant to the topic.

Written by ML at Apparel Search February 20, 2014.

Contemporary Fashion Line Defined (2024)

FAQs

What is the meaning of contemporary fashion? ›

What is contemporary fashion? Contemporary fashion stands for high-quality modern clothing and accessories that are currently on-trend, which are also accessible and attainable. Some brands and designers also focus on the environmental factor.

What is fashion according to you explain in short answer? ›

Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion industry as that which is trending.

What is fashion design in contemporary arts? ›

Fashion design is a form of art dedicated to the creation of clothing and other lifestyle accessories. Modern fashion design is divided into two basic categories: haute couture and ready-to-wear. The haute couture collection is dedicated to certain customers and is custom sized to fit these customers exactly.

What are the 3 key influences on fashion? ›

Fashion Designing Basics: Factors Influencing Popular Fashion
  • Fashion Forecast (Colour & Fabric) Deciding the colour, fabric and look for the upcoming season is something that every designer works on. ...
  • Movies & Music. The entertainment world is a major influencer of fashion. ...
  • Fashion Stylist. ...
  • Economy of a Country.
Dec 20, 2017

What is the best definition of contemporary? ›

: living or occurring at the same period of time. : of the present time : modern, current.

What is your own definition of contemporary? ›

Things that are contemporary are either happening at the same time or happening now. Contemporary art is recent art. In history class, if you hear that one famous person was a contemporary of another, that means they lived at the same time. Contemporaries are people and things from the same time period.

What is the main point of fashion? ›

Fashion has the ability to change and shape lives through its personal connection to us all. We all have to wear clothes and every piece of clothing we buy represents a personal choice – it is this intrinsically human relationship between us and our fashion that makes it political.

How do you define fashion essay? ›

Fashion refers to anything that becomes a rage among the masses. Fashion is a popular aesthetic expression. Most Noteworthy, it is something that is in vogue. Fashion appears in clothing, footwear, accessories, makeup, hairstyles, lifestyle, and body proportions.

What are the 3 types of fashion? ›

There are five primary types of fashion design:
  • Haute Couture.
  • Luxury Fashion.
  • Ready-to-wear Fashion.
  • Economy Fashion.
  • Fast Fashion.
Jul 12, 2022

What are contemporary fashion issues? ›

What are the current challenges facing the fashion retail industry?
  • The talent deficit. ...
  • The sustainability gap. ...
  • Unnecessary textile waste. ...
  • Changing desires. ...
  • Supply chain bottlenecks. ...
  • Spiralling returns. ...
  • Rising distrust. ...
  • Diversity and inclusion.

What are the four 4 basic elements of fashion design? ›

The four basic ingredients or elements of design used in fashion are shape or silhouette, line, colour and texture. A silhouette can be described as the outline of the entire garment. This is the most obvious visual element of the garment.

What is the definition of fashion design? ›

Fashion design is the art of creating clothing and accessories. As an academic field of study, fashion design pulls from many disciplines, including history, business, illustration, and technology. As an art practice, fashion design is intertwined with culture.

What are the 5 principles of fashion? ›

The principles of fashion design include Unity, Balance, Proportion, Emphasis and Rhythm.

What is the most important element in fashion? ›

The silhouette is one of the most important elements of fashion design. It is the basic shape, outline and style of the clothing. The most important dress silhouettes are as follows: Sheath silhouette.

What defines contemporary design? ›

Contemporary design refers to the current and popular designs of the moment. Hallmarks of this design style include clean, curved lines, natural materials, stark contrasts, cool tones, and attention to quality. An ethos of intentionality is the focus of this aesthetic point of view.

What does contemporary style look like? ›

Contemporary style embraces minimalistic elements highlighting grays, beiges and shades of white. Sleek, thoughtful, hidden details emphasize an edited aesthetic. Contemporary style offers an 'everything in its place' interior featuring designs that are high on function and simplicity and low on collections and fuss.

What is an example of contemporary? ›

The definition of contemporary is existing at the same time or of the present time period. An example of contemporary are the works of Fitzgerald and Hemingway. An example of contemporary is furniture in the modern style.

What is the similar meaning of contemporary? ›

Some common synonyms of contemporary are coeval, coincident, contemporaneous, simultaneous, and synchronous. While all these words mean "existing or occurring at the same time," contemporary is likely to apply to people and what relates to them.

How do you use contemporary in a simple sentence? ›

He was a contemporary of George Washington. She is politically very different from most of her contemporaries.

Does contemporary mean modern? ›

They may be synonyms when describing many things, but in design, modern vs. contemporary are quite different. Modern design refers to an era that has passed, while contemporary design is all about the now and the future. The most popular modern design era is the mid-century modern era of the 1950s and 1960s.

Why is line Important in fashion? ›

When used in clothing, line can suggest movement or rhythm while directing the eye from one part of the body to another. Further, line can draw attention to a specific part of the body or emphasize a specific detail in a garment.

How does fashion influence society? ›

The changing fashion trends create a healthy and competitive environment that inspires the next generation of fashion designers and other related people to work hard and create meaningful and creative new designs. It creates new employment opportunities for many upcoming students (of fashion studies).

Why is fashion important to culture? ›

Clothing is an expression, image and personality of a culture, because from clothing can be reflected the norms and cultural values of a nation. Clothing tends to be inseparable from the culture of society, because it is influenced by habits, customs that exist in society.

What are words that describe fashion? ›

Synonyms of fashion
  • trend.
  • vogue.
  • craze.
  • style.
  • latest.
  • rage.
  • enthusiasm.
  • chic.

Which of the following is the best definition of fashion *? ›

Fashion is a popular style or trend of something, especially clothing.

How do you use a fashion statement in a sentence? ›

In the pageant she made a memorable fashion statement by wearing a very revealing top and hotpants.

What style is in fashion 2022? ›

2022 Fashion Trend: Voluminous Silhouettes

From oversize shirting to ballooned silhouettes and a continuation of the puff sleeve trend, dresses and tops will retain their volume through the end of the year. If anything, the latter will spice up all the soft pants you'll probably still be rocking on the bottom.

What are the 7 types of fashion? ›

There are seven (7) dressing styles:
  • Classic.
  • Relaxed.
  • Dramatic.
  • Creative.
  • Rebellious.
  • Feminine.
  • Elegant Chic.

What is the 7 elements of fashion design? ›

So these were the seven basic elements of design – form, shape, line, color, texture, typography, and space. These various elements can make your piece successful when used right.

What influences the current contemporary fashion trends? ›

Fashion trends can be influenced by a variety of factors including political, social, economic and technological. The emphasis should be on elegant, comfortable, practical and personality while following modern fashion trends.

What is the biggest problem in the fashion industry? ›

Product counterfeiting is one of the biggest challenges facing fashion brands today who want to grow and expand their business in international markets.

What is the rule of 4 in fashion? ›

Kelly shared her Rule of Four lesson publicly when signups were open for the May course, so some of you may have seen it. The goal is to have at least four accessories or points of interest to every outfit.

What are the basic rules of fashion? ›

Style Guide: The Key Rules Every Fashionista Should Follow
  • RESPECT BALANCE.
  • WEAR CLOTHES THAT FIT YOU.
  • RECOGNIZE THE POWER OF ACCESSORIES.
  • NEVER FOLLOW TRENDS BLINDLY.

What are the 6 design elements in fashion? ›

The following are the different elements of design:
  • Line.
  • Form.
  • Shape.
  • Space.
  • Texture and.
  • Color.
Sep 20, 2012

What are the characteristics of fashion design? ›

Skills and qualities
  • good communication, presentation and negotiation skills.
  • creative and artistic skills.
  • flexibility to adapt designs to suit clients' needs.
  • good organisation and planning skills.
  • an understanding of different fabrics and clothes making.
  • an interest in fashion and new fashion trends.

What are the factors that influence fashion? ›

Factors That Influence Fashion
  • Psychological Factor.
  • Social Factor.
  • Economic Factor.
  • Cultural Factor.
  • Political Factor.
  • Environmental Factor.
  • Physiological Factor.
Oct 13, 2022

What are the 6 R's in making fashion sustainable? ›

6Rs: Rethink, Refuse, Reduce, Reuse, Recycle, Repair

Many of the GCSE examination courses for D&T have included the 6Rs as an approach to help students think about sustainability within product evaluation and their own coursework.

What are the four core areas in a fashion business? ›

The fashion industry consists of four levels: the production of raw materials, principally fibres and textiles but also leather and fur; the production of fashion goods by designers, manufacturers, contractors, and others; retail sales; and various forms of advertising and promotion.

What is fashion design value? ›

Apr 7, 2022 · Colour Theory. A term you hear regularly in personal styling is value. This word, with all its meanings, tends to confuse people new to the colour styling world! Let's clear up any confusion: value refers to the lightness or darkness of a colour.

What is the latest fashion called? ›

Trendy fashion

Every clothing piece that follows trends is trendy. By nature, trendy clothes are fashionable, up to date, and in style. They are influenced by or express the most recent fashion looks.

What is in style this fall 2022? ›

While minis no doubt remain, fall is all about floor-grazing skirts and dresses from voluminous shapes as seen at Proenza Schouler, Tory Burch, and Simone Rocha to weighty knits like at Alberta Ferretti and slim and slinky silhouettes á la Saint Laurent.

What are the five most important points when planning a fashion show? ›

5 Key Tips for Planning a Fashion Show
  • Utilise technology as much as possible. It's important for anyone planning a fashion show to embrace technology. ...
  • Choose the right models. ...
  • Make sure the atmosphere is right. ...
  • Schedule in practice runs. ...
  • Make guests feel special.
Jan 16, 2020

What is important for a more sustainable fashion? ›

SUSTAINABLE FASHION REDUCES YOUR CARBON FOOTPRINT

Sustainable brands on the other side often use materials from natural or recycled fabrics that require significantly less to no chemical treatment, little water, less energy and no fertilizers or pesticides to grow.

What kind of style is contemporary? ›

Contemporary style embraces minimalistic elements highlighting grays, beiges and shades of white. Sleek, thoughtful, hidden details emphasize an edited aesthetic. Contemporary style offers an 'everything in its place' interior featuring designs that are high on function and simplicity and low on collections and fuss.

What is contemporary style vs modern? ›

Contemporary is, by definition, what's happening in design at this very moment in time. This definition makes it more fluid and hard to pin down. Modern design, on the other hand, has a distinguishable aesthetic that emphasizes crisp lines, warm neutrals, and balance.

What are the characteristics of contemporary style? ›

Today's contemporary-styled furniture merges with modern designs by utilizing simple and clean lines focused on comfort. Contemporary homes often have minimalist appeal; furniture appears light, airy and visually appealing with a modest appearance.

What are some types of contemporary styles? ›

While all contemporary style shares some common traits, there is no one hom*ogeneous look.
...
They include:
  • One-piece molded plastic chairs.
  • Formica-topped tables, chrome bar stools, and furniture reminiscent of 1950s diners.
  • Boomerang tables.
  • Space-age and sputnik style lighting fixtures.
Dec 17, 2020

What is classic contemporary style? ›

Classic Contemporary style is curated, minimal and uncluttered. It is about refined elegance, where handcrafted, quality-made pieces are incorporated to create sophistication and to reflect your individual style.

Where is contemporary style most commonly used? ›

Classicized Borrowed Ideas

With clean lines and neatness, contemporary architecture demonstrates a free-flowing form of creativity. Most countries in Europe, Latin America, and Asia, among others, have adopted this form. It portrays a lot of curvilinear styles to ease movement.

What is the difference between classic and contemporary style? ›

Contemporary designs give way for a modern interior, whereas classic furniture tends to be more traditional, offering a timeless and elegant ambiance. Both have their own, individual appeal, offering homeowners a choice between the two completely diverse designs as each creates a unique setting in its own right.

Why is it called contemporary? ›

existing, occurring, or living at the same time; belonging to the same time: Newton's discovery of the calculus was contemporary with that of Leibniz. of about the same age or date: a Georgian table with a contemporary wig stand. of the present time; modern: a lecture on the contemporary novel.

How do you know if it is contemporary? ›

An artwork is contemporary when: (i) it is made between 1960/1970 to today; (ii) the artist intended to create a contemporary artwork; (iii) the esthetics are time-bound, in which it engages a dialogue with (recent) art history; (iv) and the subject matter is relevant in a contemporary context.

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