consciously made | r.e.m. beauty (2024)

FAQs

What does the REM beauty stand for? ›

R.E.M. stands for 'rapid eye movement' and it refers to the state of sleep in which you dream. R.E.M. Beauty essentially stands for 'dream beauty'.

r.e.m. beauty was created to empower you with the tools you need to bring your most vivid, limitless, and creative dreams to life. our products blend otherworldly ideas with real world innovation to inspire you to explore what creativity means to you.

According to Traackr's 2023 State of Influence: Beauty Report, R.E.M. Beauty is the seventh top-performing beauty brand in the U.S. (trailing behind Charlotte Tilbury), while Rare Beauty ranked third (hot on the heels of Sephora). In other words, they're up there with major industry giants, and for good reason.

Earlier this year, Grande purchased r.e.m. beauty's assets from Forma for an estimated $15 million, hiring Murad and Smashbox veteran Michelle Shigemasa as their new CEO.

The singer launched r.e.m. beauty with Morphe owner Forma Brands in November 2021. According to a court filing, Ariana Grande has reached an agreement to purchase assets tied to her r.e.m. beauty brand from Forma Brands in a deal that is valued at approximately $15 million.

R.E.M. Beauty is a cosmetics brand by Ariana Grande, that was launched on November 12, 2021.

does r.e.m. beauty use ethically-sourced ingredients? yes, we do. the quality of our ingredients extends well beyond the ingredients themselves.

our commitment. r.e.m. beauty is paving the way for the next generation of efficacious, ethical, thoughtful formulas and packages that help people everywhere make their beauty dreams become reality—without compromise. we are Peta certified cruelty-free, vegan-friendly, and never test our products on animals...

Ariana Grande's r.e.m beauty has hired Michelle Shigemasa as CEO. Shigemasa will bring more than 20 years industry experience to the role.

Taking a look at 2021's Cosmetics 50 list, Estee Lauder moved up, Head & Shoulders moved down, and L'Oreal is still number one. Don't miss our extensive annual report, the Top 20 Global Beauty Companies.

Is rem at Sephora? ›

Singer Ariana Grande's beauty line R.E.M. Beauty, which launched direct-to-consumer in autumn 2021, is launching into Sephora stores and online this February.

Forma brand executives expected the r.e.m beauty brand to have about $84 million in sales for the fiscal year 2022, but the company did not meet the projections. Grande or her team have yet to say the next steps for the company after Grande acquires all assets.

How did you guys get the name REM? Beauty? I feel like I've talked about this, but maybe not. REM is one of my favorite songs of mine, but I also love that it stands for rapid Eye movement, which is a dream state, but also focuses on the eyes, which I feel like is one of our. main categories at our beauty.

In August 2019, Morphe Holdings announced the company had formed new partnership with General Atlantic, who would acquire a majority stake. Additional terms of the deal were not disclosed, however, Morphe's existing shareholders would continue to be investors in the company.

Perhaps in this way, r.e.m. beauty is quietly radical. Grande wants to remind us that we cannot capture space in our hands no matter how much money we have; it will always evade us, this unconquerable void growing larger by the day, eventually turning its immeasurable powers against us, melting us where we live.

Rare Beauty is an American makeup and cosmetics company founded and owned by Selena Gomez.