Over the last years, Coca-Cola has spent an average of four billion dollars a year on advertising worldwide, aside from 2020, with only about 2.8 billion U.S dollars, and 2023, with even about five billion dollars spent. Spending in the United States accounts for over 20 percent of that cost, totally 646 million U.S. dollars in 2022.
Advertising innovation
Soft drinks still made up the overwhelming majority of Coca Cola’s sales volume in 2017. The company spent 327 million dollars advertising its flagship brand, co*ke, in 2022, more than any other non-alcoholic beverage brand in the United States in that year. Coca-Cola has a long history of innovative and appealing advertising campaigns, going back to art done by American painter Norman Rockwell, to the iconic polar bears of Christmas advertising.
Dominance across mediums
The Coca-Cola brand’s image is not only maintained through traditional advertising mediums but social media as well. It ranked fifth on Facebook, in terms of fans, as of September 2023, with almost 107 million fans. Coca-Cola’s YouTube channel was equally popular with roughly 3.28 billion views accrued by the channel.
