On average each person put eight items in the bin, meaning that every household wasted clothes with a purchase value of almost £500, research found. The problem is greatest in spring as people update their wardrobes for warmer weather.
More than half of those surveyed admitted throwing away perfectly wearable garments, rather than salvaging them for future use or donating them to friends, family or charity shops.
One in ten said they threw away clothes after a few wears because they were cheap to buy and one in twenty admitted ditching unused items because they could not be bothered to return
Some Brands Are Taking Urgent Action. Up to 100 billion garments are produced annually, far surpassing global demand, leading to a significant surplus in clothing.
The decomposition process of textiles generates greenhouse methane gases and releases toxic chemicals and dyes into the groundwater and our soil. But the textiles that are rotting away in landfills are not only completely unwearable clothes; a large portion actually could have been reworn or recycled.
The number of times a garment is worn has declined by around 36% in 15 years. The throwaway culture has worsen progressively over the years. At present, many items are worn only seven to ten times before being tossed. That's a decline of more than 35% in just 15 years.
The fashion and clothing industry generates massive amounts of waste — and emits pollution in the process. Producing just one cotton t-shirt requires more than 700 gallons of water and releases the same greenhouse gas emissions as driving a car for about 10 miles.
A lot of this waste comes from manufacturers and retailers themselves, who generate around 13m tons of textile waste every year. Why so much? Largely because they overproduce: every season about 30% of the clothes produced are never sold.
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