Are you thinking about starting a clothing business? Congratulations! It’s an exciting and satisfying endeavor. If you already have a logo in mind for your business, you may ask yourself: “Can I put my own label on wholesale clothing?”
The short answer is yes, but there are some rules you must follow.
Don’t worry; we’re here to tell you everything you need to know about relabeling. We’ll talk about the legal requirements you need to meet and even how to find a great wholesale supplier.
What Is Wholesale Clothing?
Wholesale clothing refers to articles sold in large batches to other businesses. Those businesses then sell the clothing to their customers. An example would be multicolored T-shirts, though there are many more options.
Businesses buy bulk from wholesalers because it costs less per unit when purchasing wholesale versus purchasing each item individually.
What Is Relabeling?
Relabeling is when companies replace a label from wholesale clothing with their own. When businesses do this, they usually add their designs or patterns to the clothing to create a new garment. Other companies may simply replace the label or clothing tag.
You might still wonder, “Can I put my own tag on wholesale clothing?”
As long as the manufacturer agrees, relabeling is an excellent way for small and medium-sized companies to get their name out in the world.
4 Rules to Follow with Relabeling
As mentioned before, there are rules to relabeling wholesale clothing. If you could just slap a new label on products and claim it as your own, everyone would be doing it.
The rules for relabeling wholesale clothing depend on where you reside and where you’ll be marketing your products. For the U.S., the Federal Trade Commission (FTC) handles the regulations and requirements for clothing. According to the FTC, your clothing tag/label needs four things.
1. Fiber Content
This first requirement comes from the Wool Products Labeling Act and the Textile Fiber Products Identification Act. As the title implies, you must list what your clothing is made of in an easy-to-understand way.
The fibers must be listed in descending order. That’s why you’ll have clothing saying 95% cotton, 5% polyester. You can combine fibers below 5% with other low percentage materials under the umbrella of “other fibers.”
Decorative items don’t need to be listed unless they make up a large portion of the fabric.
2. Country of Origin
If you’re relabeling wholesale clothing, your label needs to tell where the piece of clothing was made. For example, if the wholesaler is in China and you make changes in the U.S., you still need to have the label say “Made in China.”
3. Care Instructions
Sharing the best wash and care instructions for the clothing on the label will be necessary. This requirement is also a great thing to implement for your customers so that they can take proper care of the garment.
4. Registered Identification Number (RN)
All textile products need an RN of the manufacturer, importer, or business handling the sale of the product (you). An RN is a number given by the FTC for all textile products you sell in the U.S.
The number is another way to reinforce your brand if you can’t fit your logo on the tag because each business gets its own number.
3 Reasons Why Your Brand Should Have Custom Tags
Besides making your clothing look more professional, you should relabel your clothes to build brand identity.
Here are three reasons why you should seriously consider custom tags for your fashion label:
1. It Builds Brand Identity
Brand identity is crucial for any business. It helps you stand out instead of being another nameless company. You build brand identity through your name, logo, colors, and other graphic elements.
People will spend a lot of money on a plain white T-shirt because it’s from Gucci. They’re spending this money on the brand, not the shirt.
2. It Creates Loyalty
Brand identity makes it easier to build brand loyalty. Like the example above, people are loyal to Gucci and will keep buying from them. When you build brand loyalty, consumers will start to trust your brand to offer quality products and will keep coming back for more.
3. It Makes Marketing Easier
Your brand identity will make marketing your business easier because you’ll have a brand guideline to follow. Once you build that image, you can spread the word through email, social media, and other forms of advertising.
By having the same visuals everywhere, you become more recognizable. Your visuals include custom tags on your clothing so that customers immediately associate the piece with your brand.
So, How Does a Label Build Brand Identity?
It’s all about the visuals. Your logo on that label reinforces that it’s from your brand. Every time your customer puts their favorite shirt on, they’ll know exactly where it’s from and if someone else sees it, custom tags and branding will make it easier to identify where it came from.
How to Find a Reputable Wholesaler
Your branding efforts will only go so far if you don’t have quality pieces to keep your customers coming back. These tips will help you find the best wholesaler with whom you can build a lasting relationship. Keep an eye out for these three factors:
1. Location of Wholesaler
While talking about relabeling, we mentioned you must put the country of origin on your label. Deciding the location of your wholesaler is also essential to your business. Choosing a domestic or international wholesaler is one of the first decisions you should make.
Each has pros and cons, and you’ll have to decide what works best for your business.
2. Start Searching
After deciding on your clothing source, it’s time to start searching to make a list of potential vendors. A few Google searches should offer you plenty of choices.
Look at reviews for the vendors on your list, contact them to get a feel for how they work, and see if they offer sample orders.
3. Minimum Order Quantity
Once you’ve narrowed your list, find each wholesaler’s minimum order quantity (MOQ). The MOQ is crucial because you’re a new business and don’t want to spend too much money immediately. You also don’t want to deal with excess inventory.
Partner with OrangeShine to Start Your New Clothing Business
Yes, you can put your own label on wholesale clothing, and OrangeShine is the perfect place to find your wholesaler. We’re a fashion wholesale marketplace with the goal to help our customers succeed. We offer over 700 vendors to choose from, and new products are released daily.
Contact us today to get your new clothing business started.
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