Best Shopping Cities in Europe (2024)

FAQs

Which country in Europe is best for shopping? ›

Paris, London, Berlin, Milan are among the best shopping destinations in the world, their designer shops, second hand shops, malls and outlets are already waiting for you for pure shopping moments. Enjoy your city break in one of the most beautiful destinations in Europe and treat yourself to a new wardrobe.

Paris, France

Exclusivity and luxury define Paris, a city known for its “Haute Couture,” otherwise referred to as “High-End Fashion.” The city's iconic 'Golden Triangle' – a shopping district encompassing Champs-Élysées, Avenue Montaigne, and Rue du Faubourg Saint-Honoré is the epitome of fashion and style.

The cheapest clothes are sold in Bulgaria (80% of the EU average), Hungary (83%), and Romania (84%), while the highest prices are in the Czech Republic (115%), Sweden (117%), and Denmark (134%).

Americans seem to spend more on accessories while Europeans tend to pay more attention to actual clothes. Of course, when discussing variations between markets, it's also important to look at price differences. Overall, it is cheaper to buy designer goods in Europe than it is to do so in North America.

Europe has long been seen as one of the best places to bag a bargain on designer items from handbags to dresses, and shoes to earrings. According to Vogue, who knows a thing or two about fashion, the cheapest designer bags can be found in the UK, France and Germany.

Westfield London (White City) is the largest shopping centre in Europe.

taking the crown as the most fun city in Europe is London, which ranked in the number 1 spot on our European Fun Index with a score of 104. Followed by: Paris. Rome.

Luxury goods are often the lowest priced in the UK, German and France, so we can totally see why! Plus, with 90% of luxury goods manufactured in Europe (usually France or Italy), the items aren't shipped to faraway destinations, hence the lower costs.

What is the fashion capital of Europe? ›

Paris, New York, London, and Milan are the most recognizable fashion capitals of the world, but sometimes Tokyo is also added to that list. This is what put them on the map as the fashion capitals of the world. What is the fashion capital of Europe? It has to be Paris.

Paris, France

From deluxe and five-star hotels to fine dining at Michelin-starred establishments, Paris has luxury places to stay and eat. The beautiful French capital is also packed with Insta-worthy views, from the banks of the Seine in the center to the dozen arrondissem*nts it is divided into.

Clothing and footwear are most expensive in Iceland, Switzerland and Sweden while being cheapest in Poland, Hungary and Bulgaria.

In summary, for those looking to purchase luxury brands at more affordable prices, Europe offers several attractive options. France, Italy, and Germany stand out as top destinations, with the potential for savings enhanced by VAT refunds for non-EU residents.