asos.com revenue | ECDB.com (2024)

FAQs

How profitable is ASOS? ›

In the financial year 2023, the British online fashion retailer generated a gross profit of approximately 1.5 billion British pounds.

The Secret to Success

At this point, you may be wondering how ASOS has managed to maintain such a momentum for such a long time. Well, the brand achieves its success by focusing on the basics and being really very good at them. A visit to the ASOS webstore will inform you of this the moment you land.

Net loss was GBP 243.2 million compared to GBP 218.2 million a year ago. Basic loss per share from continuing operations was GBP 2.043 compared to GBP 2.187 a year ago. Diluted loss per share from continuing operations was GBP 2.043 compared to GBP 2.187 a year ago.

The combination of exclusive and relevant own brands with the curation of the most exciting and additive product from partner brands is our critical competitive advantage.

The Danish company Bestseller A/S, owned by the business magnate Anders Holch Povlsen, is ASOS's largest stakeholder, with a 26% share.

One company that has been particularly adept at digital marketing is ASOS – a London-based clothing company that sells multiple apparel lines that targets customers in the 16-30 age range. ASOS has no brick and mortar retail stores, and they depend on e-commerce for all of their business.

Sales at struggling online fast fashion retailer ASOS (ASC) remain in freefall, having plunged by 18% in the first half to 3 March 2024 amid intense competition and the ongoing squeeze on fashionistas' purchasing power and as ASOS focused on reducing stock levels to boost profitability.

Arguably the most detrimental challenge to ASOS' business, however, lies in its intensifying competition. With the simultaneous lockdown ascent of brands such as SHEIN and, more recently, Temu, ASOS simply cannot compete price-wise due to the ultra-fast fashion nature of these companies.

Weaknesses. Dependence on the UK market: Although ASOS has expanded internationally, a significant portion of its revenue still comes from the UK market. This reliance on a single market can make the company more vulnerable to economic fluctuations and local competition.

ASOS Balance Sheet Health

ASOS has a total shareholder equity of £619.6M and total debt of £681.1M, which brings its debt-to-equity ratio to 109.9%. Its total assets and total liabilities are £2.3B and £1.7B respectively.

Who are ASOS main customers? ›

Our vision is to be the go-to destination for fashion-loving 20-somethings. Our customer base is more fashion engaged and spends more of their wallet on fashion than other segments.

Largest shareholders include VGTSX - Vanguard Total International Stock Index Fund Investor Shares, VTMGX - Vanguard Developed Markets Index Fund Admiral Shares, IEFA - iShares Core MSCI EAFE ETF, IBUY - Amplify Online Retail ETF, FNDC - Schwab Fundamental International Small Company Index ETF, VFSNX - Vanguard FTSE ...

Asos's own branded strategy sees the fashion retailer focus on unique product over price-point, which gives Asos own-house label room to remain price competitive.

ASOS Could Do Better for Garment Workers and the Planet

So we ask you to simply consider when you go to shop online that there are brands out there that are comparable to ASOS who are treating their employees fairly, doing their best to help the environment, and are inclusive on all levels of their company.

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Although with seasonal fluctuations, monthly visits to the ASOS website have steadily increased over the last few years. Most of the online audience is based in the UK, where asos.com had the biggest share of voice in 2022.

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