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The beauty brand has products to help consumers achieve hairstyles for textured hair.
12.08.22
For Aphogee Hair Care, a new year means prosperity and lots of curls.
Curly-haired consumers are embracing their natural textures while trying out new haircuts and hairstyles, and 2023 is coming in hot with big curl transformations, according to the brand.
Below, the brand breaks down the top three curl trends of 2023:
The "Curly Fringe"
Curly Fringe— The new year sees a resurgence of a beautiful, heavy curly fringe to soften and showcase the face. A curly fringe is not only growing in popularity, but offers a dramatic update to any hairstyle. Aphogee Curlific! Curl Definer ($8.99) can help elevate and control curly bangs by adding definition and eliminating unruly curls. The soft to medium hold helps keep curls defined and moveable all day long. Curl definer can be scrunched through damp hair and left to air-dry or with a diffuser dryer.
"Curl Lights"
Model Gigi Hadid sporting "Fluffed Out Curls"
Fluffed Out Curls— 2023 is going to be about making a statement with curls and “supermodel hair” entailing fluffed-out curls (think Gigi Hadid.) To give them a boost of volume, make styling easier and improve the look and feel of hair, the brand recommends Aphogee Curlific! Moisture Rich Leave-In ($8.99) The leave-in detangles the snarls on the toughest textured hair and moisturizes curly strands. Can be sprayed through damp or dry hair; a hair pick can be used on dry hair to fluff the curls.
Subtle “Curl Lights” – Adding some subtle light brown or blonde highlights to curls can be the best way to add some flare to consumers’ look without too drastic a transformation. Aphogee Curlific! Texture Treatment ($8.99) can be applied to color treated curls. It contains quinoa protein to strengthen and prevent damage to curly, natural hair. Weekly use maintains beautiful hair.
Aphogee is available at Sally Beauty Supply stores nationwide, Walmart.com, and other beauty supply stores and salons nationwide.
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