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2021 might have been Balenciaga's biggest year yet, and its success shows no sign of slowing down as we're only two weeks into 2022, and everyone is trying to get on Demna's friends and family list.
Since he joined Balenciaga, Demna has understood the importance of celebrity when it comes to marketing, most recently making Kim Kardashian his muse as she wore the label almost exclusively towards the tail end of last year. Her SNL appearance was filled with plenty of iconic looks, and Kardashian and the designer even went to the Met Gala together. It is a friendship that keeps on giving, to say the least. Now, Kim is also the face of the label – officially.
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Kim isn't the only one who's been on the Balenciaga wave, Hailey Bieber has been doing what she does best: street style. Just the other day, she was snapped sporting a Balenciaga logo cap, an oversized blazer on top of a hoodie, tailored trousers, and a pair offunky Runner sneakers – a house signature. Hailey's style is always effortless but chic, but in Balenciaga, she's reached a new level of cool.
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In addition to Hailey and Kim, Euphoria actress Alexa Demie has also been on Demna's radar. For the premiere of the show's second season, Demie had not only one, but three custom looks made for her which she flaunted in a Vogue video. As if her character on the show wasn't cool enough, she's even cooler in real life – especially in the black sequin dress on the red carpet.
Then, we also have Dua Lipa.
After her album Future Nostalgia took the world (and the charts) by storm in 2020, she's been everywhere. Her Instagram is a go-to place for inspiration, as her eclectic style is something between Y2K sweetheart and streetwear baddie. Of course, she's also wearing Balenciaga.
I could go on and on, there are endless examples. Cardi B, Isabelle Huppert, and more have been frequent wearers of Demna's Balenciaga, and we're hoping to see even more of it in 2022.
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One thing is for sure, and that is that Demna and Balenciaga sure know what they're doing when it comes to selecting brand ambassadors, and creating hype through celebrity marketing. And it is clearly working because I have never wanted to be a Balenciaga girl more than I do right now.
FAQs
Overall, Balenciaga's branding is characterized by its commitment to innovation, quality, and exclusivity, which has helped to establish it as one of the most desirable luxury fashion brands in the world.
Is Balenciaga still popular? ›
In the U.S. high-end fashion market, Balenciaga is a known entity with over 60 percent of luxury fashion owners aware of the brand. However, it trails in popularity. In terms of actual ownership, Balenciaga comes in at less than 15 percent of luxury fashion owners.
Who wears Balenciaga? ›
Brand Ambassadors
In November 2023, Balenciaga appointed Michelle Yeoh as its brand ambassador. In December 2023, Balenciaga introduced its new brand ambassador, Nicole Kidman. In January 2024, Kim Kardashian became the brand ambassador of Balenciaga.
Why is Balenciaga so expensive? ›
Due to the impressive historical namesake, innovations with trends, quality craftsmanship, mainstay fashion offerings, status, and continued relevance in the fashion industry, Balenciaga can maintain high price points. Despite being expensive, there are ways to save and make money with Balenciaga bags.
Why people throw away Balenciaga? ›
TikTokers are filming themselves while they burn, cut up, and throw away Balenciaga products in protest of the brand's controversial holiday ad campaign involving children holding teddy-bear bags accessorized with what appeared to be bondage gear.
Why are celebrities throwing away Balenciaga? ›
Additionally, a different Balenciaga ad appeared to include a page from the 2008 Supreme Court case that upheld criminal penalties for promoting child p*rnography. Celebrities and influencers displeased with the controversy began to throw out and burn their Balenciaga goods in protest.
Why don't people like Balenciaga anymore? ›
The backlash against the images was swift, with the hashtag #cancelBalenciaga trending across Twitter and TikTok and many accusing the brand and its creative director, Demna, of condoning pedophilia and child exploitation.
What age group is Balenciaga for? ›
Balenciaga is popular among people of all ages, but it's especially popular with people in their 20s to 40s.
Has Balenciaga lost sales? ›
Kidman, who walked in the house's well-received 2022 couture show, was also named an ambassador this past weekend. Still, the third-quarter report for Kering, the conglomerate that owns Balenciaga, said that sales of “Other Luxury,” which includes Balenciaga, were down 15 percent.
Is Balenciaga part of Gucci? ›
Kering (French: [kɛːʁiŋ]) is a French-based multinational corporation specializing in luxury goods. It owns the brands Gucci, Balenciaga, Bottega Veneta, Yves Saint Laurent, Creed and Alexander McQueen.
Balenciaga is ending its relationship with Kanye West, the fashion house's parent company says. “Balenciaga has no longer any relationship nor any plans for future projects related to this artist,” Kering told Women's Wear Daily — a sister publication to Billboard — on Friday (Oct.
Who was Balenciaga's wife? ›
Because Balenciaga never married and kept his personal life strictly private, rumours occasionally abounded over his sexuality. The two biggest wounds in Balenciaga's life were the triumph of Christian Dior's 'New Look' in 1947, and the death of d'Attainville the year after.
What makes Balenciaga so special? ›
Renowned for his innovative approach to fashion, Balenciaga revolutionized the industry with his avant-garde silhouettes, architectural designs, and pioneering techniques. His commitment to craftsmanship and pushing the boundaries of conventional fashion laid the foundation for the brand's reputation for innovation.
Why is everyone talking about Balenciaga? ›
The backlash against the images was swift, with the hashtag #cancelBalenciaga trending across Twitter and TikTok and many accusing the brand and its creative director, Demna, of condoning pedophilia and child exploitation.
What is Balenciaga famous for? ›
Famed for his exquisite craftmanship and innovative designs, Spanish couturier Cristóbal Balenciaga was known as 'The Master' of haute couture. An inspiration to those who follow in his footsteps, his work continues to shape fashion today. Haute couture is like an orchestra whose conductor is Balenciaga.
Why do people stop wearing Balenciaga? ›
Luxury fashion brand Balenciaga has been in hot water since last week following public backlash for an ad campaign featuring children holding bags that looked like teddy bears dressed in bondage gear.
