adidas Is "Re-Evaluating" Its Partnership with Balenciaga (2024)

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Adidas Is "Re-Evaluating" Its Partnership with Balenciaga? ›

In a series of screenshots shared by Sneaker Freaker, adidas states in a number of customer service emails that it is in the process of “re-evaluat[ing] our partnership with Balenciaga” and that it has “pause[d] all product launches until further notice.” Meanwhile, Balenciaga's website shows a different response when ...

Last year, this collaboration faced a setback due to a scandal involving Balenciaga, which temporarily halted their joint ventures. Now, after a nearly year-long pause, the dynamic duo is set to make a grand comeback on November 20, 2023.

“We have taken the time to re-evaluate our partnership with Balenciaga and we decided to pause all product launches until further notice,” Adidas wrote in a message to a customer who purchased the Balenciaga x Adidas Stan Smith collab.

Adidas x Balenciaga is said to have been planned and created by creative director Demna. Speaking of the collaboration, he said: "I always wanted to use three stripes and the logo, to be very honest with you.

Balenciaga (/bəˌlɛnsiˈɑːɡə/ bə-LEN-see-AH-gə) is a Spanish luxury fashion line that was founded in 1919 by couturier Cristóbal Balenciaga in San Sebastián. Balenciaga produces ready-to-wear footwear, handbags, and accessories, and licenses its name and branding to Coty for fragrances.

Due to the impressive historical namesake, innovations with trends, quality craftsmanship, mainstay fashion offerings, status, and continued relevance in the fashion industry, Balenciaga can maintain high price points.

On February 8, 2023, Balenciaga and the Kering Foundation announce a partnership with National Children's Alliance (NCA).

The backlash against the images was swift, with the hashtag #cancelBalenciaga trending across Twitter and TikTok and many accusing the brand and its creative director, Demna, of condoning pedophilia and child exploitation.

The campaign's imagery, combined with the unfortunate placement of a Balenciaga bag atop what appeared to be Supreme Court documents related to child p*rnography, created a perfect storm of controversy.

Since Horst Dassler, the son of Adolf Dassler, passed away in 1987, adidas was sold and is no longer family-owned. Instead, Adidas is now owned by Adidas AG, a multinational corporate group owned by several shareholders.

Who owns Balenciaga? ›

Kering (French: [kɛːʁiŋ]) is a French-based multinational corporation specializing in luxury goods. It owns the brands Gucci, Balenciaga, Bottega Veneta, Yves Saint Laurent, Creed and Alexander McQueen.

Balenciaga is the Spanish language transliteration of the basque Balentziaga. Balenciaga. Place of origin. Spain. Following Basque naming customs, the name is a toponymic meaning house or place of the whaler, referring to the patronymic house of a family originally devoted to whaling.

That's because the DNA of the Kardashian brand pairs well with Balenciaga's. They've both mastered the art of being a chameleon in the digital age, shifting between high glamour and memeability.

Kim Kardashian becomes Balenciaga's brand ambassador two years after fashion label's controversy. After Kim Kardashian cut ties with Balenciaga in 2022 following backlash in response to a campaign depicting children in questionable light, the beauty brand billionaire is now the face of the luxury fashion house.

Balenciaga's clients were socially prominent women: big fortunes from finance and industrial worlds, aristocrats, artist and intellectuals and diplomats.

Because Balenciaga never married and kept his personal life strictly private, rumours occasionally abounded over his sexuality. The two biggest wounds in Balenciaga's life were the triumph of Christian Dior's 'New Look' in 1947, and the death of d'Attainville the year after.

A global Luxury group, Kering manages the development of a series of renowned Houses in Fashion, Leather Goods and Jewelry: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, DoDo, Qeelin, Ginori 1735 as well as Kering Eyewear and Kering Beauté.

Kanye West was canceled in October following behavior deemed antisemitic and racist; Adidas, the brand behind Yeezy, cut all ties with him in October (as did Instagram, Twitter and, interestingly, Balenciaga).

The Breakdown You Need To Know: Adidas' partnership with Kanye West, which resulted in the infamous Yeezy shoes, ended in 2022.

In 2022, an ad campaign featuring children holding teddy bears in bondage harnesses and costumes embroiled both Balenciaga and its designer, Demna, in controversy. Since then, the company has been on an arduous journey toward rehabilitation.