8 Reasons to buy a Rolex Watch [Complete Guide] - Millenary Watches (2024)

8 Reasons to buy a Rolex Watch [Complete Guide]

Rolex is one of the most well-known and sought-after luxury watch brands in the world- In fact, we would even dare to say that Rolex is the most iconic and recognized luxury watch brand in the world.Most luxury watch brands are only known by those who are into watches. Rolex, on the other hand, is known all around the world by people who are not even that interested in wristwatches. When most people think about luxury watches, they immediately think of Rolex.

This strong reputation and prestige naturally make Rolex a go-to brand when people are looking to buy their first luxury watch.

But Rolex’s strong reputation does not only have to do with clever and effective marketing. Its brand is backed by some of the best and highest-quality watches in the world. A central part of Rolex’s strong brand has to do with its products. You can build a strong brand with mediocre products using effective marketing. But to reach the status that Rolex has, you need to also have exceptional products, products that a lot of people regard as some of the best in the world.

In this article, we have already discussed why Rolex is so popular. But in this article, we will focus on the top reasons you should buy a Rolex watch. This will also explain and give you a better understanding of why so many people decide to buy a Rolex watch.

Top reasons to buy a Rolex

1. Rolex watches are regarded as the ultimate symbol of success and prestige

Rolex watches are closely associated with success and prestige. There are of course many reasons for this. But historically, and still to this day, a lot of successful people choose to wear Rolex watches. You can see world leaders, celebrities, and other important people wearing Rolex watches.

Historically, Rolex pushed this narrative very hard and still does. Slogans like ”the symbol of prestige” can be seen in some older Rolex advertisem*nts. Moreover, Rolex highlighted the fact that world leaders and even presidents chose Rolex watches.

A slogan that can be seen in a vintage Rolex advertisem*nt is ”Men who guide the destinies of the world wear Rolex watches” which really emphasized the fact that Rolex is a symbol of success and a watch that the ultra-successful and important persons in this world chose. And if they are good enough for them, they should be good enough for the rest of us, shouldn’t they?

Today, Rolex has close relationships with numerous highly successful individuals in various fields. Roger Federer, James Cameron, Tsitsipas, and many more. Rolex has worked hard to build a brand that is closely associated with success and prestige. This is why Rolex’s slogan today is ”a crown for every achievement”, meaning, that when you reach achievements in your life, you should buy a Rolex watch to celebrate.

Who doesn’t want to feel successful? The answer is most people. And thanks to the reputation of Rolex, you’ll both feel more successful when wearing one, but also be perceived as more successful by other people.

2. Rolex watches are amongst the most iconic in the world

When it comes to different models, Rolex actually has some of the most iconic and recognized models in the world. Rolex is a very interesting company when it comes to its watches models in the sense that the company is all about evolution, not revolution. Some of the most iconic Rolex models include the Datejust, Daytona, Day-Date, and Submariner. These are models that most people have seen hundreds, if not thousands of times. And when you see something time and time again, they start etching themselves into the brand and become the first thing we think about when we think of a luxury watch, even for those who are not into watches.

There are few watch brands that have as many iconic models as Rolex and an important reason for this is, as mentioned, that Rolex focuses on evolution. Most watch brands discontinued old models and release completely new ones on a regular basis. For that reason, they are not around for a long enough time to really achieve that iconic status.

But if you look at, for example, a vintage Submariner and compare it with a current one, you’ll notice that they look extremely similar. To the untrained eye, they may even look identical. So instead of completely changing up its models, Rolex consistently works to improve, revise, and upgrade its current models, whilst staying true to their original designs.

For that reason, if you want a watch that people will notice and instantly know what it is, then Rolex is the watch to pick. Whilst some people prefer to wear something that is discreet that people don’t recognize, that is not the case for most people. In fact, most people want people to notice their watch. After all, it’s understandable when you’ve spent so much money on one.

3. Rolex watches have exceptional quality

Now to the most important point. Rolex hasn’t grown to the size and prestige that it has for no reason. The real fact is that Rolex makes some of the best luxury watches in the world.

Rolex’s number one goal is to make its watches last for as long as possible and to hold up against any challenge you may throw at it, from extreme temperatures to extreme depths. Rolex never ever compromises and everything the company does is extremely well-thought-out to either improve the performance or the quality of its timepieces.

Most luxury watch brands indeed make very luxurious and fine timepieces with utmost attention to detail. But at the same time, a lot of them tend to be quite fragile and sensitive.

Rolex watches, on the other hand, are built to combine the best of both worlds, making elegant and luxurious timepieces – that also last for a long time and are really durable. This is supported by each and every single step of the production process. But most importantly, Rolex watches are carefully tested to ensure that they live up to the strict standards that Rolex sets. Rolex drop tests the watches, subjecting them to shocks and bangs, extreme temperatures, and much more to ensure that the watches can last for a long time.

The bottom line is that when you buy a Rolex watch, you are getting a watch that not only looks good but also has exceptional quality.

4. Rolex watches can last for generations

Elaborating on the point above, the high quality that Rolex watches have naturally lead to watches that can last for a really long time.

Yes, Rolex watches are expensive. But as the old saying goes, quality is remembered long after the price is forgotten. If you regard a Rolex watch as a consumption object that you’ll use and then throw away, it is indeed expensive. But if you regard it as something that you’ll be able to wear for many decades and even pass on to the next generation, then all of a sudden, it sounds much more reasonable.

When taken care of properly, Rolex watches can be passed on as heirlooms to the next generation so that they can live on and become a valuable memory of the person who wore them before.

A lot of people buy a Rolex watch for this reason, with the intention of first wearing it themselves, and then passing it on to their child. Think about how amazing this really is. A watch that you can actually wear and enjoy is much more fun than, for example, a vase or a piece of furniture. Every time your child looks down on their wrist, they’ll think of you. As a result, a Rolex watch becomes so much more than just an expensive watch. It becomes a prized possession that carries stories and is rich with history.

This applies even if you don’t plan to gift it as an heirloom. Think about wearing the Rolex watch 20 or 30 years from now and remembering all the things that you have been through and all of the amazing times that you experienced whilst wearing it.

5. Rolex watches have superb accuracy

Naturally, accuracy is one of the most important things in a wristwatch. And when it comes to mechanical movements, Rolex is known for making some of the best and most reliable mechanical movements in the world.

Rolex’s movements are known as workhorses that can continue to tick year after year with excellent accuracy. There are even stories of people who have worn their Rolex watches for several decades without ever servicing their watch, and it still runs with excellent accuracy. Whilst we do recommend you to service your Rolex watch at least every tenth year just to ensure that it is in good condition and will last for a long time, it’s a great testament to the excellent quality and performance of Rolex’s movements.

Rolex’s watches are specified to an accuracy of +/-2 seconds per day thanks to their Superlative Chronometer Certification. Each and every timepiece is carefully tested for accuracy in different temperatures and positions before leaving the factory. Movements that are not up to par are not accepted. First, Rolex’s movements are tested for several days by the external testing institute in Switzerland, known as COSC. After this, Rolex tests the performance of its movements once more, but when the movements are fitted into the case. Rolex’s constant pursuit of perfection when it comes to its movements has led to some of the best and most reliable mechanical movements in the world. Oh, and in addition, Rolex’s movements are made entirely in-house as well.

The most impressive part is that Rolex is able to combine elegance and performance. In the luxury watch world, manufacturers tend to either focus on the art of craftsmanship and fine watchmaking, which tends to make them fragile and sensitive. Or, they tend to focus on durability and performance, which tends to make them less attractive from a watchmaking perspective.

Rolex combines both of these things and is able to craft seriously impressive mechanical movements with durability and performance that is at the top of the luxury watch industry.

6. To celebrate a milestone

One of the most common reasons that people buy Rolex watches is to celebrate a milestone. We have already discussed the prestige that Rolex has, and its close association with success. And this makes them both popular and exceptionally great for celebrating an important in your life, whether it is a business milestone or, for example, to commemorate your wedding or the birth of your first child.

There are few items that are as great of a symbol of success as Rolex watches and so if you are looking to celebrate a milestone, buying a Rolex watch is a great idea.

7. Beautiful watches

This point is rather obvious but it’s one of the most important reasons why people buy a Rolex so it’s worth highlighting.

In our view, there are two reasons for this. First, Rolex makes beautiful watches. There’s no doubt about that. Rolex’s models are carefully designed and every single detail has been thought through. In addition, many of Rolex’s models have been improved and revised numerous times since the model was originally released, which has allowed Rolex to, dare we say, perfect them.

But another reason has to do with how we perceive beauty. Like or dislike is always subjective and a design that one person may love may not be attractive at all for someone else.

But something that is very clear is that when we see something time and time again, it becomes familiar. And we humans like things that are familiar. Since Rolex has some of the most iconic watches designs in the world, most people are therefore familiar with them. Consciously or unconsciously. And so when the time comes that it is time to buy a luxury watch, a lot of people tend to naturally gravitate towards Rolex watches.

Therefore, this also works as a great reason to buy a Rolex watch. Chances are, you’ve seen a specific Rolex model multiple times, maybe evenhundreds of times. With that said, chances are that you’ll be very satisfied once you put it on the wrist. Partially because the models are beautiful (most people would likely not true this), and partially because it is perceived as familiar once you finally put it on the wrist after all the times that you have seen it, whether consciously or unconsciously.

8. Rolex watches hold their value very well

In recent years, this has become a more and more common reason why people buy Rolex watches. And if you are mindful about your money, especially when buying a luxury watch for thousands or tens of thousands, this could be a good reason for you to buy a Rolex watch.

In fact, this may be one of the key reasons for you to buy a Rolex watch. If you’re going to buy a luxury watch, why not buy a watch that holds its value extremely well?

Most luxury watch brands tend to lose a big chunk of their value when you buy them. Especially if you buy them brand new from the recommended retail price. This is exactly the same as when buying a brand-new car.

Most luxury brands tend to lose between 20 and 50 percent of their value the minute you walk out the door.

But in general, Rolex watches have been known to be great investments that can even increase in value over time. That is at least what they have done historically. But if you don’t make any money on your Rolex watch, you’ll at least not lose a lot of money if you decide to sell it. For this reason, more and more people have started to regard Rolex watches as assets and a way to diversify their money, for example instead of buying gold.

And if you’re lucky, and purchased the right model, you may even make money when selling it in a couple of years. In addition, you’ll also be able to wear and enjoy it at the same time!

It’s difficult to argue that buying a Rolex watch when you don’t lose money or at least lose very little isn’t attractive.

And if you view it from this point of view, buying a Rolex watch isn’t that expensive. You may even theoretically make money wearing it. It’s not like other types of items that essentially become worth zero after some time. So buying a Rolex cannot really be seen as a cost as much, if not all, of its value remains.

There are several reasons why Rolex watches tend to hold their value exceptionally well unlike most other luxury watch brands. The most important is the huge demand for Rolex watches.

Today, the demand is much higher than the supply which pushes up prices. This is also driven by a strong brand and prestigious reputation that makes them extremely sought-after. And lastly, Rolex consistently raises its recommended retail prices (normally about once a year) and the prices on the secondhand market tend to follow the retail prices quite well, regardless if a specific model sells for less or more than the retail price (depending on the supply and demand). So in that way, Rolex watches have historically proven to be great protection against inflation.