5 real estate investing strategies for building income and wealth (2024)

Find out how to invest in real estate, as well as potential advantages and risks.

Investing in real estate is a long-established strategy to potentially help build wealth and generate income, and there’s more than one way to go about it.

You can invest in real estate directly by purchasing property yourself, or indirectly through pooled investment vehicles. These strategies are not for everyone, however. Based on your financial goals, we will help you evaluate whether and how to incorporate real estate investing into your financial strategy, including associated costs, taxes and risks.

Here are five common strategies to consider:

In this article:

  1. Publicly traded real estate investment trusts (REITs)
  2. Private real estate funds
  3. Long-term rental properties
  4. Short-term rental properties
  5. Purchasing, renovating and selling homes
  6. Questions to discuss with us

1. Publicly traded real estate investment trusts (REITs)

Traded REITs are public companies that invest in commercial real estate. Shares of these companies can be bought and sold on an exchange similar to other stocks. With REITs, you can earn a share of the income produced through commercial properties — such as apartments, office buildings, industrial warehouses or shopping centers — without purchasing the real estate yourself.

However, there are some potential downsides to be aware of, such as the potential for market volatility. Because these investments are publicly traded, they are more closely correlated with stock market fluctuations.

Advice spotlight

Publicly traded REITs can be an accessible investing option for those seeking a passive approach to real estate. They allow investors who don’t want the responsibility of managing a physical property to benefit from the potential income that real estate can generate.

2. Private real estate funds

Investors may also consider pooled investment vehicles that buy and sell commercial real estate. These funds encompass a variety of strategies, and investment decisions are made by professional third-party investment managers. Fund structures may include non-traded REITs, non-traded closed end funds and private LPs or LLCs.

These investments may deliver a durable income stream and may exhibit pricing resilience relative to publicly traded REITs. This may be appealing for those investors who are seeking steady income, asset appreciation and portfolio diversification.

However, private real estate is a long-term investment with limited liquidity and is not an appropriate option for all investors, nor are they available to all investors as they are generally private placement offerings and only open to accredited investors.

3. Long-term rental properties

Perhaps the most traditional way to earn income with real estate is purchasing a property and renting it out to tenants on a long-term basis. By setting the rent at a price point that covers your expenses and allows for a profit, you can create a stream of passive income while also potentially building equity. In time, you may be able to borrow against the equity gained from one property to finance another.

Long-term rental properties are not a hands-off investment, however. In addition to fronting a down payment and other fees to purchase the property, maintaining it can require ongoing time, money and effort. Among a landlord’s many responsibilities include vetting and securing tenants, rent collection, property repairs and maintenance. Some investors take on these responsibilities themselves to maximize their returns, while others outsource these duties to a property management company.

4. Short-term rental properties

Short-term rental properties, also known as vacation rentals, are residential properties that are rented out on a temporary basis — often for 30 days or less. In recent years, the use of short-term rental properties to generate income has become an increasingly popular strategy as online marketplaces for rentals have been adopted by the public on a large scale.

Like long-term rental properties, this strategy requires a direct investment by purchasing the property, which requires a down payment and other closing fees. However, compared to their longer-term counterparts, short-term rentals have a higher potential for fluctuating cash flow and may require more ongoing attention. There also may be added costs and responsibilities. For example, you may need to furnish the property and have plans for customer service, maintenance, security and cleaning.

Advice spotlight

If you are seeking to sell an investment property but maintain an allocation to real estate, a 1031 exchange may help you delay capital gains tax on the sale. Section 1031 of the Internal Revenue Code allows taxpayers to sell appreciated investment property, purchase like-kind investment property/properties — through direct investment or a packaged solution — and defer the capital gains tax that would ordinarily be due upon the sale.

5. Purchasing, renovating and selling houses

If you have the time, resources and experience to renovate homes, house flipping may be a good strategy. It involves buying a home, renovating it to increase its value and then selling it for a profit — ideally within a short period.

However, flipping a home isn’t for the hands-off or risk-adverse investor. It requires the investor to have a strong understanding of the local real estate market, as well as solid project management skills and construction experience. Time is also a critical factor in earning a return: You’ll have to pay the mortgage and interest, property taxes, homeowners’ insurance and other holding costs for each month the project lasts.

Which real estate investment strategy makes sense for you?

Real estate can be a powerful tool to help build wealth and generate income. If you would like to discuss any of these potential strategies and how they may fit within your financial goals and your portfolio, reach out to us to discuss.

Questions to discuss with us

  • What financial implications should I consider before investing in real estate?
  • How will investing in real estate impact my financial goals and time horizon?
  • Would investing in real estate make sense for my financial situation?
5 real estate investing strategies for building income and wealth (2024)

FAQs

What is the best strategy for investing in real estate? ›

Residential rental properties are a tried-and-true real estate investment strategy. As an investor, you purchase residential properties and then rent them out to tenants for a profit. Rental income and property appreciation over time can generate strong returns.

How to build wealth investing in real estate? ›

The most common way to make money in real estate is through appreciation, an increase in the property's value. Location, development, and improvements determine real estate appreciation. Real estate investors commonly rely on income from rents for residential and commercial properties.

What real estate strategy makes the most money? ›

Investment properties (rental real estate)

The most obvious way to make money in real estate is to buy an investment property (or several). You could buy a home and rent it out to long-term tenants or purchase a multi-unit rental property or small apartment building.

What strategy would you consider for building further wealth in your real estate portfolio? ›

Purchasing, renovating and selling houses

If you have the time, resources and experience to renovate homes, house flipping may be a good strategy. It involves buying a home, renovating it to increase its value and then selling it for a profit — ideally within a short period.

What is the 50% rule in real estate? ›

The 50% rule or 50 rule in real estate says that half of the gross income generated by a rental property should be allocated to operating expenses when determining profitability. The rule is designed to help investors avoid the mistake of underestimating expenses and overestimating profits.

What is the 1 rule in real estate? ›

The 1% rule of real estate investing measures the price of an investment property against the gross income it can generate. For a potential investment to pass the 1% rule, its monthly rent must equal at least 1% of the purchase price.

What is the fastest way to build wealth? ›

One of the key ways to build wealth fast -- and over the long term -- is to earn passive income. And one of the best ways to generate passive income is to own one (or several) rental properties.

What is the best investment to build wealth? ›

11 best investments right now
  • High-yield savings accounts.
  • Certificates of deposit (CDs)
  • Bonds.
  • Money market funds.
  • Mutual funds.
  • Index Funds.
  • Exchange-traded funds.
  • Stocks.
7 days ago

What is the best way to start building wealth? ›

  1. Earn Money.
  2. Set Goals and Develop a Plan.
  3. Save Money.
  4. Invest.
  5. Protect Your Assets.
  6. Minimize the Impact of Taxes.
  7. Manage Debt and Build Your Credit.

What is the most profitable form of real estate investing? ›

Here are the five most profitable real Estate ventures and the key factors and trends contributing to their success.
  1. Residential Real Estate Development. ...
  2. Commercial Real Estate Investment. ...
  3. Real Estate Crowdfunding. ...
  4. Real Estate Technology ( PropTech) ...
  5. Short-Term Rentals and Vacation Properties.
Dec 28, 2023

How does real estate make the most millionaires? ›

Real estate investment is not a get-rich-quick scheme. Instead, it's a long-term strategy that can steadily build wealth over time. As you continue to own and manage properties, their value appreciates, and your equity grows. Diversifying your investment portfolio is a crucial wealth-building strategy.

What is a wealth building strategy? ›

Clear financial goals are the first step to a proper financial plan. Reduced debt, smart spending, and increased assets are essential to increasing your wealth. Work with a mix of professional and robo-advisors to maximize your growth and stay on track.

What are the three most important factors in real estate investments? ›

Home prices and home sales (overall and in your desired market) New construction. Property inventory. Mortgage rates.

How do I maximize my real estate portfolio? ›

10 Tips For Building a Real Estate Portfolio
  1. Define Your Investment Goals. ...
  2. Adopt a Growth Mindset. ...
  3. Conduct Thorough Market Research. ...
  4. Make Sure To Practice Risk. ...
  5. Start Small and Scale Gradually. ...
  6. Consider working with a team. ...
  7. Focus on Cash Flow. ...
  8. Maintain Financial Discipline.
Apr 12, 2024

What is the 2% rule in real estate? ›

The 2% rule is a rule of thumb that determines how much rental income a property should theoretically be able to generate. Following the 2% rule, an investor can expect to realize a positive cash flow from a rental property if the monthly rent is at least 2% of the purchase price.

What is the 70% rule in house flipping? ›

Basically, the rule says real estate investors should pay no more than 70% of a property's after-repair value (ARV) minus the cost of the repairs necessary to renovate the home. The ARV of a property is the amount a home could sell for after flippers renovate it.

What is the most effective starter for a real estate investment? ›

1. Buy REITs (real estate investment trusts) REITs allow you to invest in real estate without the physical real estate. Often compared to mutual funds, they're companies that own commercial real estate such as office buildings, retail spaces, apartments and hotels.

How to invest $500 000 in real estate? ›

And with this amount of capital, you have plenty of options for adding real estate to your portfolio like:
  1. Purchasing a rental property and becoming a landlord.
  2. Investing in real estate investment trusts (REITs) to earn dividend income.
  3. Buying and flipping houses.
  4. Investing with real estate crowdfunding sites.

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